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Uber Delivers Shopping
Much-hyped transport app, Uber, has launched a grocery delivery service in the US.
The Uber app connects user to taxi and hire cars and has attracted widespread media attention for its innovation, with many considering retail deliveries a natural extension of the service.
Uber Corner Store is available through the existing Uber app, though is currently limited to deliveries in Washington DC.
The on demand product delivery service lets users to order from 100 convenience store items such as allergy medicine, nappies, and toothpaste, via the Uber app.Other products will include over the counter medicines, snacks, beauty items, office supplies, and baby products.
(Source: InsightRetail)

Uber Delivers Shopping

Much-hyped transport app, Uber, has launched a grocery delivery service in the US.

The Uber app connects user to taxi and hire cars and has attracted widespread media attention for its innovation, with many considering retail deliveries a natural extension of the service.

Uber Corner Store is available through the existing Uber app, though is currently limited to deliveries in Washington DC.

The on demand product delivery service lets users to order from 100 convenience store items such as allergy medicine, nappies, and toothpaste, via the Uber app.Other products will include over the counter medicines, snacks, beauty items, office supplies, and baby products.

(Source: InsightRetail)

— 1 day ago
#retail  #mobile  #delivery  #app 

Topshop And Uber Partner To Drive Sales

In a global first partnership, hire car and ride sharing app, Uber, has partnered with fashion retailer, Topshop Australia, to offer free rides to its Sydney flagship.

Consumers need to download the Uber app and entering the promo code, “TOPSHOPMINI” to receive a free ride to the Gowings St store. 

On arrival, customers will receive a VIP personal styling session as well as a $50 gift card so spend in store. To further fuel the ride activity, Topshop will offer customers the chance to win a $500 gift voucher by posting across social media using the #TOPSHOPMINI hashtag.

The partnership follows the success of a similar promotion in Melbourne for the launch of Emporium last week. Free rides will run throughout regular store trading hours from Friday 29 August until Sunday 31 August.

(Source: InsightRetail)

— 1 day ago
#retail  #promotion  #mobile  #app  #hashtag 
It’s Not Omnichannel, It’s Just Retail

A strong sentiment to come out of the AIMIA Retail Research Report was the negative perception of some of the language that permeates the digital marketing space. The term “omnichannel”, in particular.

One retailer said: “Omnichannel is just another term, it’s consumer expectations that have become omni if anything . . . Now customers expect to be able to research on their mobile, maybe even buy on the device, or at least then go to the store the next day and look at the product. There is an expectation for how retailers deliver on these channels, that is what’s important – we need to take commercial advantage of these expectations.”

Overall most retailers agreed that there was no one-size-fits-all approach to retail promotion across so many digital and non-digital channels. Spending time to get the strategy right and having clarity about what each channel was to be used for is essential in creating optimal cross-channel experiences.

THINK LESS ABOUT THE CHANNEL AND MORE ABOUT THE EXPERIENCE

A constant focus on the customer experience combined with the strategic use of customer data was seen as central to creating a sustained competitive advantage. Naturally, taking this approach across so many channels raises concerns around complexity. As such marketing automation was seen as the only scalable way to manage the levels of customer engagement initiatives that many firms sought to achieve.

DIGITAL STRATEGIC IMPORTANCE IS GROWING RAPIDLY

Unlike when the AIMIA report was published in 2011, digital is now seen as business-as-usual by retailers. This clarity has seen its strategic importance grow quickly over the past 12 months. Another interviewee said: “We’re not 50 per cent of the business but our contribution to sales growth is significantly more than our sales as a percentage of the overall sales. For that reason we’re getting growing visibility because we’re basically helping the company grow more quickly than it would otherwise … It’s about the customer, giving them great customer service and offering different service to a regular store. Where a few years ago it might just be store locations and opening hours, now it’s personalised specials using data.”
(Source: BRW.)

It’s Not Omnichannel, It’s Just Retail

A strong sentiment to come out of the AIMIA Retail Research Report was the negative perception of some of the language that permeates the digital marketing space. The term “omnichannel”, in particular.

One retailer said: “Omnichannel is just another term, it’s consumer expectations that have become omni if anything . . . Now customers expect to be able to research on their mobile, maybe even buy on the device, or at least then go to the store the next day and look at the product. There is an expectation for how retailers deliver on these channels, that is what’s important – we need to take commercial advantage of these expectations.”

Overall most retailers agreed that there was no one-size-fits-all approach to retail promotion across so many digital and non-digital channels. Spending time to get the strategy right and having clarity about what each channel was to be used for is essential in creating optimal cross-channel experiences.

THINK LESS ABOUT THE CHANNEL AND MORE ABOUT THE EXPERIENCE

A constant focus on the customer experience combined with the strategic use of customer data was seen as central to creating a sustained competitive advantage. Naturally, taking this approach across so many channels raises concerns around complexity. As such marketing automation was seen as the only scalable way to manage the levels of customer engagement initiatives that many firms sought to achieve.

DIGITAL STRATEGIC IMPORTANCE IS GROWING RAPIDLY

Unlike when the AIMIA report was published in 2011, digital is now seen as business-as-usual by retailers. This clarity has seen its strategic importance grow quickly over the past 12 months. Another interviewee said: “We’re not 50 per cent of the business but our contribution to sales growth is significantly more than our sales as a percentage of the overall sales. For that reason we’re getting growing visibility because we’re basically helping the company grow more quickly than it would otherwise … It’s about the customer, giving them great customer service and offering different service to a regular store. Where a few years ago it might just be store locations and opening hours, now it’s personalised specials using data.”

(Source: BRW.)

— 1 day ago
#retail  #e-commerce  #survey  #omnichannel 
Nordstrom Makes Instagram Shoppable
Nordstrom is making it easier for its customers to shop on  Instagram. The retailer has become the first company to launch the Like2Buy platform, which is designed to enable a more seamless shopping experience for customers on Instagram.  Like2Buy allows Nordstrom.com customers to directly purchase items featured on the retailer’s  Instagram page.
Here’s how it works: When a customer sees a photo posted on Nordstrom’s Instagram feed that they’re interested in purchasing or learning more about, they simply click on the Nordstrom profile name and then click the link on the Nordstrom profile page. Next, they will see a gallery of all the featured products and can select an item and go directly to Nordstrom.com to complete their purchase. Customers can also use the “My Likes” function in the gallery to curate items they love for future inspiration or to purchase at another time. […]
(Source: CSA)

Nordstrom Makes Instagram Shoppable

Nordstrom is making it easier for its customers to shop on Instagram. The retailer has become the first company to launch the Like2Buy platform, which is designed to enable a more seamless shopping experience for customers on InstagramLike2Buy allows Nordstrom.com customers to directly purchase items featured on the retailer’s Instagram page.

Here’s how it works: When a customer sees a photo posted on Nordstrom’s Instagram feed that they’re interested in purchasing or learning more about, they simply click on the Nordstrom profile name and then click the link on the Nordstrom profile page. Next, they will see a gallery of all the featured products and can select an item and go directly to Nordstrom.com to complete their purchase. Customers can also use the “My Likes” function in the gallery to curate items they love for future inspiration or to purchase at another time. […]

(Source: CSA)

— 1 day ago
#e-commerce  #s-commerce  #instagram  #shoppable 
E-Commerce: Evolution Or Revolution?
Across the globe, shoppers are increasingly turning to the web to buy the things they need. Online shopping offers certain conveniences – from delivering your order right to your door to broad selection and low prices – that brick-and-mortar stores can’t. But for certain categories, traditional retail stores still hold the cards. […]
Nevertheless, the global audience is willing and eager to shop the web. Online purchase intention rates have doubled in three years for 12 of 22 measured categories. While consumable categories will continue to trail non-consumable ones, the frequency of purchasing these products is increasing e-commerce’s appeal. And beyond buying, digital is an increasingly important research and engagement platform.
(Source: Nielsen)

E-Commerce: Evolution Or Revolution?

Across the globe, shoppers are increasingly turning to the web to buy the things they need. Online shopping offers certain conveniences – from delivering your order right to your door to broad selection and low prices – that brick-and-mortar stores can’t. But for certain categories, traditional retail stores still hold the cards. […]

Nevertheless, the global audience is willing and eager to shop the web. Online purchase intention rates have doubled in three years for 12 of 22 measured categories. While consumable categories will continue to trail non-consumable ones, the frequency of purchasing these products is increasing e-commerce’s appeal. And beyond buying, digital is an increasingly important research and engagement platform.

(Source: Nielsen)

— 1 day ago
#retail  #in-store  #e-commerce  #shopping  #survey  #nielsen 
Pay For Your Big Macs With Empty Cans
In Sweden, McDonald’s found a way to help the environment and help people afford more burgers by allowing consumers to pay for food with empty cans. Billboards around Stockholm announcing the campaign had a roll of black plastic bags attached, each with a custom price list on it. One recycled can is worth 1 Krona, so a hamburger or cheeseburger cost 10 cans and 40 cans would get you a Big Mac.
(Source: Co.Create)

Pay For Your Big Macs With Empty Cans

In Sweden, McDonald’s found a way to help the environment and help people afford more burgers by allowing consumers to pay for food with empty cans. Billboards around Stockholm announcing the campaign had a roll of black plastic bags attached, each with a custom price list on it. One recycled can is worth 1 Krona, so a hamburger or cheeseburger cost 10 cans and 40 cans would get you a Big Mac.

(Source: Co.Create)

— 1 day ago
#sustainability  #mcdonalds  #payment 
Sleep At IKEA
Need a place to stay? Why not spend a night at IKEA for free. You won’t even need an Allen key to build your own bed.
It sounds like a joke but this quirky offering by the Swedish furniture giant is real and open for bookings.
In a one-night only stunt, Australians will be given the chance to bed down at IKEA’s Tempe store for a giant slumber party through accommodation booking site Airbnb.
IKEA will be transforming its room sets into “quirky accommodation” options for three groups of up to four guests for one night on Sunday 31 August. […]
Guests can also apparently look forward to a “remarkable wake-up call” the next morning to “welcome the first day of spring”. The hint: there’ll be no “traditional alarm clock in sight”. […]
(Source: Sydney Morning Herald)

Sleep At IKEA

Need a place to stay? Why not spend a night at IKEA for free. You won’t even need an Allen key to build your own bed.

It sounds like a joke but this quirky offering by the Swedish furniture giant is real and open for bookings.

In a one-night only stunt, Australians will be given the chance to bed down at IKEA’s Tempe store for a giant slumber party through accommodation booking site Airbnb.

IKEA will be transforming its room sets into “quirky accommodation” options for three groups of up to four guests for one night on Sunday 31 August. […]

Guests can also apparently look forward to a “remarkable wake-up call” the next morning to “welcome the first day of spring”. The hint: there’ll be no “traditional alarm clock in sight”. […]

(Source: Sydney Morning Herald)

— 6 days ago
#retail  #promotion  #IKEA  #airbnd 

A Swoop Through Swoon

Monsoon has launched Swoon, a shoppable monthly magazine for tablets (but also working well on desktop). It’s full of products and rich content and is built on the Ceros design platform.

The image of Monsoon has perhaps slipped in recent years and lost some of its chic or urbanity. This campaign of shoppable magazines is a step towards bringing this firmly back to the brand, which needs to highlight the quality of its clothing, including its hand-embellished pieces.

The launch of a shoppable magazine is in line with many other brands seeking to bring more editorial and clustering to their offerings. Net-A-Porter has launched a mag, M&S has mixed up its website with plenty of content and trailblazers ASOS and TopShop have been doing this for a while. […]

[Animated gifs let you look at that twirl, showing the dresses off to their fullest or click the link to ‘see video’ for more twirling and some lifestyle footage.]

One remains within the catalogue, shopping doesn’t boot you back out to the ecommerce functionality unless you want it to (to check out). You can add to bag and continue enjoying the editorial.

(Source: Econsultancy)

— 1 week ago
#e-commerce  #m-commerce  #interactive  #catalogue  #shoppable 

With “Touchable Video”, Brands See What Consumers Want To Buy

Retailers already know that videos can drive engagement, increase brand awareness, and convert viewers into shoppers. Now, in order to create an immersive viewing experience that leads to more sales, one streaming startup has built a “touchable video” platform.

Based in Los Angeles and New York City, Cinematique has built a video player that tracks what viewers “touch” – taps on a touch-screen device or mouse clicks on a computer – while watching TV shows, music videos, and branded videos. The objects are then bookmarked and saved to a “boutique” that can be purchased or shared with friends online. […]

Retailers and tech companies have been trying to locate the Holy Retail Grail that is shoppable video for years. For this year’s Super Bowl, H&M ran a TV ad that allowed viewers on Samsung’s Smart TV to buy products directly from their remotes. Google+ has also experimented with shoppable videos. Last year it launched a “channel gadget” that let viewers find featured products in how-to videos across different retailers online. An earlier example of a shoppable YouTube video was seen with Juicy Couture, which in 2012 debuted a video that alerted viewers to items available for purchase with a box outline. When clicked upon, the box paused the video and opened up the retailer’s product page.

Since its launch last July, Cinematique said users have spent 250% to 350% more time watching videos on its streaming platform compared with non-interactive online videos, “touching” products between 2.5 to 3.5 times a video. So far the company has worked with 60 brands, which have seen an 8% to 13% conversion rate, the percentage of views that lead to sales. […]

(Source: FastCompany)

— 1 week ago
#retail  #e-commerce  #s-commerce  #mobile  #app 

Net-A-Porter’s Shoppable Print Campaign

Online luxury fashion retailer net-a-porter.com has launched its spring/summer 2014 campaign, which allows consumers to scan and and shop directly from the page using the brand’s app.

Photographed in Paris, the campaign consists of four scenes featuring the brand’s black packaging which are enhanced using Layar technology which allows shoppers to scan the page using the app which triggers the five best-selling products to appear which can then be purchased.

A ‘shop’ button also hovers over the model in each scene which links shoppers to a curated list of products to shop the look from the shoot.

Net-a-porter has also launched a women’s print magazine that enables readers to scan clothes using the company’s app and then buy them direct from the fashion website.

The magazine, featuring art, culture, beauty and travel, as well as fashion, will be on news stands across the globe, available six times per year. If the desired item is not stocked by net-a-porter, the shopper is taken to the relevant brand’s ecommerce site.

(Source: AR Trends | mUmBRELLA | MobileMarketing | Econsultancy)

— 1 week ago
#e-commerce  #m-commerce  #mobile  #app  #shoppable  #catalogue 
How Cereal Boxes Are Designed To Hypnotize You
Next time you wander down the cereal aisle with your shopping cart, ask yourself this: Why on Earth are all the cartoon mascots – Fred Flintstone, Cap’n Crunch, the Trix Rabbit, and so on – staring directly at your crotch?
As it turns out, there’s a reason for that. Cereal boxes aimed at children are specifically designed so that the eyes of the mascots look downward, making direct eye contact with the sugar goblins that they are hoping to seduce.
In a study of over 65 cereals and 86 mascots across 10 different grocery stores in New York and Connecticut, Cornell’s Food and Brand Lab studied the characters on the front of cereal boxes. What they found is that all characters and people on cereal boxes – whether Lucky the Leprechaun, or Michael Jordan on a box of  Wheaties – are designed to make eye contact with the intended consumer. In fact, they have almost exactly the same focal point: they are staring out from the box at a spot about four feet away, which is the average distance from the shelf of a customer walking down a supermarket aisle. […]
Cornell’s researchers found that the eyes of spokescharacters on cereal boxes marketed to kids were aimed downward at a 9.6 degree angle; characters on adult boxes tended, on the other hand, to look straight ahead. […]
And it works. According to Cornell’s research, brand trust was 16% higher and brand connectivity was 28% higher when, say, the Honey Smack Frog looked you square in the eye, as opposed to, say, looked at something else on the box.
(Source: Co.Design)

How Cereal Boxes Are Designed To Hypnotize You

Next time you wander down the cereal aisle with your shopping cart, ask yourself this: Why on Earth are all the cartoon mascots – Fred Flintstone, Cap’n Crunch, the Trix Rabbit, and so on – staring directly at your crotch?

As it turns out, there’s a reason for that. Cereal boxes aimed at children are specifically designed so that the eyes of the mascots look downward, making direct eye contact with the sugar goblins that they are hoping to seduce.

In a study of over 65 cereals and 86 mascots across 10 different grocery stores in New York and Connecticut, Cornell’s Food and Brand Lab studied the characters on the front of cereal boxes. What they found is that all characters and people on cereal boxes – whether Lucky the Leprechaun, or Michael Jordan on a box of Wheaties – are designed to make eye contact with the intended consumer. In fact, they have almost exactly the same focal point: they are staring out from the box at a spot about four feet away, which is the average distance from the shelf of a customer walking down a supermarket aisle. […]

Cornell’s researchers found that the eyes of spokescharacters on cereal boxes marketed to kids were aimed downward at a 9.6 degree angle; characters on adult boxes tended, on the other hand, to look straight ahead. […]

And it works. According to Cornell’s research, brand trust was 16% higher and brand connectivity was 28% higher when, say, the Honey Smack Frog looked you square in the eye, as opposed to, say, looked at something else on the box.

(Source: Co.Design)

— 1 week ago
#retail  #packaging  #design  #psychology  #survey  #cereals 
Beyond the Grocery Smart Cart
Despite e-commerce’s surge, some 90% of what people buy still comes out of brick-and-mortar stores. And when it comes to consumer-packaged goods, that figure is even higher. A recent study by Kantar Worldpanel predicted it may take another decade before online purchasing grabs even 10% of grocery purchases.
“There’s been a huge transition of the shopper journey,” says Bob Tomei, president of IRI’s consumer and shopper marketing unit. “There are a significantly larger number of opportunities to engage with customers.”
Chip-Activated Video RFID chips are tiny enough to be stitched into clothing. When a shopper picks the item up, the chip hidden in a seam activates a glam-packed fashion video nearby. High-end retailers Burberry and Kate Spade are both experimenting with RFID technology. Both claim sales boosts as a result.
Quicker Checkouts “Standing in line is not a favorite pastime,” says Brian Yates of Fujitsu, whose U-Scan system lends customers a handheld scanner that keeps track of items dropped into the cart, slashing checkout times. Meanwhile, Kroger’s QueVision uses predictive analytics to assign shoppers to the shortest line.
Smart Carts “Intelligent” shopping carts felt like sci-fi just a few years ago, but Chaotic Moon Labs built a working prototype (fitted with a Windows 8 tablet and a Kinect module) for Whole Foods. It’ll not only scan shoppers’ groceries, but also follow them down the aisles. Meanwhile, Cisco’s MediaCart comes with a GPS-driven tablet map that helps shoppers navigate stores to find the items they want. Too bad neither of these carts can just drive home.
Micro-Location AwarenessApple’s iBeacon uses geo-fencing to activate an app on the phone of a nearby shopper, who then receives everything from coupon offers to help finding a product. Duane Reade recently adopted the technology. Grocery chains  Safeway and Giant Eagle are testing it.
Video Product Replicas At 4 inches, video screens are now small enough that they can fit inside a mock-up that looks just like the rest of the products on the shelf—with an obvious difference. “We have sensor technology that starts the video when someone approaches,” says George Balolong of maker  Americhip. A Windex replica is currently in test.
(Source: AdWeek)

Beyond the Grocery Smart Cart

Despite e-commerce’s surge, some 90% of what people buy still comes out of brick-and-mortar stores. And when it comes to consumer-packaged goods, that figure is even higher. A recent study by Kantar Worldpanel predicted it may take another decade before online purchasing grabs even 10% of grocery purchases.

“There’s been a huge transition of the shopper journey,” says Bob Tomei, president of IRI’s consumer and shopper marketing unit. “There are a significantly larger number of opportunities to engage with customers.”

Chip-Activated Video
RFID chips are tiny enough to be stitched into clothing. When a shopper picks the item up, the chip hidden in a seam activates a glam-packed fashion video nearby. High-end retailers Burberry and Kate Spade are both experimenting with RFID technology. Both claim sales boosts as a result.

Quicker Checkouts
“Standing in line is not a favorite pastime,” says Brian Yates of Fujitsu, whose U-Scan system lends customers a handheld scanner that keeps track of items dropped into the cart, slashing checkout times. Meanwhile, Kroger’s QueVision uses predictive analytics to assign shoppers to the shortest line.

Smart Carts
“Intelligent” shopping carts felt like sci-fi just a few years ago, but Chaotic Moon Labs built a working prototype (fitted with a Windows 8 tablet and a Kinect module) for Whole Foods. It’ll not only scan shoppers’ groceries, but also follow them down the aisles. Meanwhile, Cisco’s MediaCart comes with a GPS-driven tablet map that helps shoppers navigate stores to find the items they want. Too bad neither of these carts can just drive home.

Micro-Location Awareness
Apple’s iBeacon uses geo-fencing to activate an app on the phone of a nearby shopper, who then receives everything from coupon offers to help finding a product. Duane Reade recently adopted the technology. Grocery chains Safeway and Giant Eagle are testing it.

Video Product Replicas
At 4 inches, video screens are now small enough that they can fit inside a mock-up that looks just like the rest of the products on the shelf—with an obvious difference. “We have sensor technology that starts the video when someone approaches,” says George Balolong of maker Americhip. A Windex replica is currently in test.

(Source: AdWeek)

— 1 week ago
#retail  #in-store  #digital  #mobile  #shopping 

Contactless Campaign Launches Nestlé Oats

Shoppers at Woolworths can now use their smartphone in isle to get recipes thanks to a new innovative collaboration between Tapit, TorchMedia and Nestlé.

Dean Carberry, Head of Sales – CPW said “We are always looking for new and innovative ways to drive engagement with shoppers. Shelf conversion is a challenge for the Oats category, so we decided to amplify our Oats and Fresh strawberry campaign in Woolworths with a Tapit NFC enabled aisle fin. The aisle fin will connect shoppers directly with Oat and Strawberry recipes, developed in partnership with Woolworths Fresh Magazine, to help drive consumption occasions. We are excited about this technology which will enable us to make instant changes throughout the four week campaign.

“A big challenge for brands is influencing the sale in the last three feet, Tapit can not only do this through delivering rich mobile experiences, but also analyse how people are interacting with the brand. Tapit’s advanced analytics platform allows you to view each physical interaction as you might view an online campaign. That’s quite a new and powerful proposition for brands” said Ben Wagner, Commercial Director at Tapit.

(Source: Tapit)

— 1 week ago
#retail  #in-store  #mobile  #NFC  #promotion  #app 
With Cartwheel, Target Spins Out Of Slow-Moving Culture
In a year of high-profile stumbles, Cartwheel has been one of Target Corp.’s biggest wins.
The digital coupon app has generated droves of traffic at a time when smartphones are becoming an increasingly important shopping tool. Cartwheel, which allows customers to select deals that can be redeemed in the check-out line, has a devoted and growing user base of 8.5 million people who have used it to rack up more than $95 million in savings.
And none of Target’s competitors – not Wal-Mart or Amazon – have anything quite like it. […]
By most measures, Cartwheel has been a huge success.
Target soon expects it will touch about $1 billion in sales. It’s doing the kind of things brands desperately want: deepening engagement and loyalty. It’s been especially popular among millennials, a highly-coveted demographic. Target says active Cartwheel users on average increase their spending and trips to its store by 30%.
“Consumers seem to be responding to it in a pretty profound way,” said Andrew Lipsman, vice president of marketing and insights for comScore, which measures online traffic and sales. “It’s been very, very successful.”
In the last year, Target saw a 251% in increase in time spent with Target on mobile devices, with Cartwheel contributing 80% to that increase, according to comScore data.
Until Cartwheel, there had not been a strong example of a brick-and-mortar store with a super popular app, Lipsman said. For most retailers, the vast majority of their mobile traffic still comes through a website. But with Cartwheel, Target has managed to flip that with nearly 75% of its mobile traffic now coming to its app, joining the ranks of Amazon and eBay. […]
Cartwheel took off the beta tag last month and is now being promoted in Target’s weekly ads. It has added new features such as a leader board where users can see how much their Facebook friends have saved. And it has begun testing online redemption of deals.
(Source: StarTribune)

With Cartwheel, Target Spins Out Of Slow-Moving Culture

In a year of high-profile stumbles, Cartwheel has been one of Target Corp.’s biggest wins.

The digital coupon app has generated droves of traffic at a time when smartphones are becoming an increasingly important shopping tool. Cartwheel, which allows customers to select deals that can be redeemed in the check-out line, has a devoted and growing user base of 8.5 million people who have used it to rack up more than $95 million in savings.

And none of Target’s competitors – not Wal-Mart or Amazon – have anything quite like it. […]

By most measures, Cartwheel has been a huge success.

Target soon expects it will touch about $1 billion in sales. It’s doing the kind of things brands desperately want: deepening engagement and loyalty. It’s been especially popular among millennials, a highly-coveted demographic. Target says active Cartwheel users on average increase their spending and trips to its store by 30%.

“Consumers seem to be responding to it in a pretty profound way,” said Andrew Lipsman, vice president of marketing and insights for comScore, which measures online traffic and sales. “It’s been very, very successful.”

In the last year, Target saw a 251% in increase in time spent with Target on mobile devices, with Cartwheel contributing 80% to that increase, according to comScore data.

Until Cartwheel, there had not been a strong example of a brick-and-mortar store with a super popular app, Lipsman said. For most retailers, the vast majority of their mobile traffic still comes through a website. But with Cartwheel, Target has managed to flip that with nearly 75% of its mobile traffic now coming to its app, joining the ranks of Amazon and eBay. […]

Cartwheel took off the beta tag last month and is now being promoted in Target’s weekly ads. It has added new features such as a leader board where users can see how much their Facebook friends have saved. And it has begun testing online redemption of deals.

(Source: StarTribune)

— 1 week ago
#retail  #coupon  #mobile  #m-commerce  #Target  #app 
The Inbound Marketer vs. The Outbound Marketer
To stay competitive in this changing marketing landscape, it is imperative that you change the way you go about placing your brand in front of your target audience. Gone are the days of old-school marketing techniques like buying ads and email lists and hoping for new leads. Say hello to marketing that answers questions, address pain points, gives expert advice, and entertains prospects with fresh, original content.  Check out this infographic in which we examine the key differences between the inbound and the outbound marketer.
(Source: Synecore)

The Inbound Marketer vs. The Outbound Marketer

To stay competitive in this changing marketing landscape, it is imperative that you change the way you go about placing your brand in front of your target audience. Gone are the days of old-school marketing techniques like buying ads and email lists and hoping for new leads. Say hello to marketing that answers questions, address pain points, gives expert advice, and entertains prospects with fresh, original content.  Check out this infographic in which we examine the key differences between the inbound and the outbound marketer.

(Source: Synecore)

— 1 week ago with 1 note
#infographics  #inbound  #outbound