Shoppers Like High Street Stores That Have A Mobile App
66% of consumers in the US are more likely to shop at a store that has a useful mobile app. This figure rises to
84% when app “power users” – the 25 per cent of consumers who use apps most frequently – were surveyed, according to a report from Apigee.
The findings come from a report titled “The Mobile Mandate for Retail”, which gathered data from a survey of 1,000 smartphone owners in a bid to shed light on how mobile apps are changing consumer shopping behaviour and what these changes mean for retailers.
Overall, it found that stores that provide an app see much higher favourability scores among app using customers and this is ultimately influencing the way consumers shop.
81% of current consumers said they have changed how they shop after owning a smartphone or tablet and a further
79% expect their shopping to change even more in the next two years due to smartphones, tablets or apps.
“The rise of mobile isn’t just changing e-commerce. Our research finds that customers not only want brick-and-mortar retailers to deliver key services via apps, they expect them to,” said Bryan Kirschner, director of the Apigee Institute. “And not only that, digitally focused retailers are demonstrating better market results across the board. The message for twenty-first century retailers, whether online or physical, is clear: to succeed, they need to add apps to their strategy.”