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Åhléns Used Instagram As A Modern Coupon

For a recent campaign to promote its summer collection, Sweden’s largest department store chain Åhléns and agency Forsman & Bodenfors combined three things that can engage consumers – social media, gaming, and discounts – to create a fun Instagram game aimed at getting young people in the door.

The brand issued a challenge using only using Instagram and the smartphone screenshot function. In three different Instagram videos, Åhléns products flashed by in high speed and if you were fast enough to snap a screenshot of one and post it, you’d get that item at half-price. Users just hashtagged the item and showed it at the store to purchase the item at a discount (and shared the brand with followers in the meantime). A cool version of a 21st-century coupon.

(Source: Co.Create)

— 13 hours ago
#retail  #couponing  #instagram  #mobile  #s-commerce 

Eat The Art

Nearly 500,000 visitors delighted in “Eat the Art” – a creatively crafted, epicurean gallery showcasing edible works of art fashioned entirely of Castello cheese.

Located in Vanderbilt Hall at Grand Central Terminal in New York City, Castello recreated six classic works of art and gave visitors the chance to try these cheese in a unique and artistic way.

Visit the Castello USA to learn more about Eat the Art.

(Source: YouTube)

— 14 hours ago
#promotion  #testing 

Walkers Put Gary Lineker Inside A Vending Machine

As part of the Do Us A Flavour campaign, Walkers Crisps put Gary Lineker (former England soccer star and current broadcaster) inside a Twitter-activated vending machine. Watch to see how people reacted as he surprised them with free packs of the 6 Do Us A Flavour finalists.

Walkers transformed two bus shelters along London’s Oxford Street and one in Clapham Junction into interactive Twitter-activated vending machines. All you had to do was tweet a unique hashtag to the Walkers bus stop machine to let Gary know you’d like to try some of his crisps, and watch as he drops them down the chute for you!

All six flavours are available to buy in stores nationwide, but don’t forget to go to https://walkers.co.uk to vote for your favourite Do Us A Flavour finalist. Voting will close on the 17th October 2014.

(Source: YouTube)

— 14 hours ago
#vending  #hashtag  #mobile  #digital  #contest  #walkers  #testing 

Kenzo Has Taken Over Printemps

Parisian fashion label Kenzo is creating an interactive experience for its pop-up at French department store Printemps’ Haussmann flagship.

Kenzo Loves Printemps, the brand’s first mobile app, lets consumers browse through the collection of exclusives created for the pop-up, as well as enter a contest through an interactive game. Providing a digital tie-in to the physical retail environment will help get consumers actively engaging with the brand on mobile. […]

Limited time only
Kenzo’s pop-up will be located in the atrium of Printemps from Aug. 28 through Oct. 18 2014.

Along with branded window displays, Kenzo will have a temporary retail space on the first floor of the store, filled with the label’s exclusive women’s, unisex and children’s pieces designed for the pop-up. […]

To introduce the collection to its loyal consumers, Kenzo created an app specifically for the pop-up, and publicized it on social media to get global consumers to download it. […]

The app is linked to iBeacons, which will send a push notification to consumers when they get near to Printemps, reminding them of what is in-store.

When in the atrium, the consumer can “start the experience.” To enter to win a sweatshirt from the limited-edition line, consumers have to complete a scavenger hunt for the letters in the brand’s name, and scan them with their device to unlock a digital experience and enter the drawing. […]

(Source: Luxury Daily)

— 1 week ago
#retail  #in-store  #pop-up  #mobile  #app  #kenzo  #ibeacon 
Magnum Marks Quarter Century With M-Pulse App
Magnum is offering Londoners a cool new offer in the form of a smartphone app designed to give friends the opportunity to share an ice cream together.
M-Pulse incorporates ‘beacon’ technology in order to locate friends and family (with their permission) in respect of Magnum ice cream stockists, providing a range special offers and experiences to boot.
Delivered in tandem with Karmarama and US proximity platform NewAer the app relies on iBeacon technology to pinpoint locations of StickNFind beacons installed on a number of Wall’s fridges in WHSmith stores throughout the region.
Neil Gledhill, Magnum global brand director, said: “We’re thrilled to pioneer an innovative technology such as beacons to deliver a mobile experience which can really strengthen Magnum’s promise of delivering pleasure and connect thousands of pleasure seekers in the city. […]
(Source: TheDrum)

Magnum Marks Quarter Century With M-Pulse App

Magnum is offering Londoners a cool new offer in the form of a smartphone app designed to give friends the opportunity to share an ice cream together.

M-Pulse incorporates ‘beacon’ technology in order to locate friends and family (with their permission) in respect of Magnum ice cream stockists, providing a range special offers and experiences to boot.

Delivered in tandem with Karmarama and US proximity platform NewAer the app relies on iBeacon technology to pinpoint locations of StickNFind beacons installed on a number of Wall’s fridges in WHSmith stores throughout the region.

Neil Gledhill, Magnum global brand director, said: “We’re thrilled to pioneer an innovative technology such as beacons to deliver a mobile experience which can really strengthen Magnum’s promise of delivering pleasure and connect thousands of pleasure seekers in the city. […]

(Source: TheDrum)

— 1 week ago with 2 notes
#retail  #mobile  #social  #app  #ibeacon 
Time Shoppers Spend At Different Shelves Is Revealed
Customers linger longest at hair care, skin care and baby care shelves, spending almost a minute on average deciding.  Milk, paper towels and tissues are the easiest picks, taking just 14 to 17 seconds on average.
Researchers armed with stop watches tracked 64,500 customers at supermarkets.  Older shoppers were the slowest, potentially because they had more time on their hands.  The study also found we devote as much time choosing for pets as partners, and take almost twice as long pondering purchases for dinner guests and friends compared with family.
Shopperpedia CEO Steve Andrews said browse times varied depending on brand and price recognition, purchase frequency, planned versus impulse buys, and information on packaging. 
“Categories with very strong brands have shorter times because people can look for a familiar pack,” he said. “Milk is a routine buy, whereas air freshener is bought irregularly so they can’t recall what they bought last time.  Interest also has an effect. Shoppers are more excited about confectionery and really enjoy spending time purchasing compared with a boring routine purchase.  With skin care, time is spent reading information on packs, making sure it meets their needs.”
Mr Andrews said there was a delicate balance between overwhelming consumers with choice and eliminating too many favourites. 
On a shopping run in South Melbourne yesterday, Sarah Vogelsberger picked up a generic-brand soda water without much consideration, but mulled over aioli.  “I haven’t bought aioli in a long time so I want to see what my options are,” she said.  The 22-year-old carefully compares product unit prices when buying in bulk.  “I definitely look as I am young and trying to stick to a budget.”  She also spends more time considering hair care products than essentials such as bread.
AVERAGE DWELL TIME IN SECONDS
Milk 14.7  /  Paper towels 15.5  /  Facial tissue 17.4  /  Dishwashing 20.5  /  Toilet tissue 21.2  /  Canned vegetables 23.0  /  Yellow chilled spreads 23.7  /  Canned fruit 26.6  /  Frozen vegetables 27.2  /  Spreads 27.5  /  Pasta sauce 27.9  /  Bread 29.0  /  Crisps/chips 29.3  /  Canned fish 29.5  /  Fruit juice 31.4  /  Coffee 32.8  /  Muesli/cereal bars 33.8  /  Laundry care 34.2  /  Cereal 34.4  /  Cheese 34.8  /  Medicinal 36.0  /  Smallgoods 36.7  /  Ice cream 38.3  /  Oral care 38.7  /  Soup 41.2  /  Biscuits 42.1  /  Household cleaning 43.2  /  Dog food 43.5  /  Confectionery 45.0  /  Air care 45.2  /  Pet care 47.4  /  Frozen meals 48.5  /  Cat food 49.5  /  Baby care 50.9  /  Skin care 52.9  /  Hair care 56.2
(Source: Herald Sun)

Time Shoppers Spend At Different Shelves Is Revealed

Customers linger longest at hair care, skin care and baby care shelves, spending almost a minute on average deciding.  Milk, paper towels and tissues are the easiest picks, taking just 14 to 17 seconds on average.

Researchers armed with stop watches tracked 64,500 customers at supermarkets.  Older shoppers were the slowest, potentially because they had more time on their hands.  The study also found we devote as much time choosing for pets as partners, and take almost twice as long pondering purchases for dinner guests and friends compared with family.

Shopperpedia CEO Steve Andrews said browse times varied depending on brand and price recognition, purchase frequency, planned versus impulse buys, and information on packaging. 

“Categories with very strong brands have shorter times because people can look for a familiar pack,” he said. “Milk is a routine buy, whereas air freshener is bought irregularly so they can’t recall what they bought last time.  Interest also has an effect. Shoppers are more excited about confectionery and really enjoy spending time purchasing compared with a boring routine purchase.  With skin care, time is spent reading information on packs, making sure it meets their needs.”

Mr Andrews said there was a delicate balance between overwhelming consumers with choice and eliminating too many favourites. 

On a shopping run in South Melbourne yesterday, Sarah Vogelsberger picked up a generic-brand soda water without much consideration, but mulled over aioli.  “I haven’t bought aioli in a long time so I want to see what my options are,” she said.  The 22-year-old carefully compares product unit prices when buying in bulk.  “I definitely look as I am young and trying to stick to a budget.”  She also spends more time considering hair care products than essentials such as bread.

AVERAGE DWELL TIME IN SECONDS

Milk 14.7  /  Paper towels 15.5  /  Facial tissue 17.4  /  Dishwashing 20.5  /  Toilet tissue 21.2  /  Canned vegetables 23.0  /  Yellow chilled spreads 23.7  /  Canned fruit 26.6  /  Frozen vegetables 27.2  /  Spreads 27.5  /  Pasta sauce 27.9  /  Bread 29.0  /  Crisps/chips 29.3  /  Canned fish 29.5  /  Fruit juice 31.4  /  Coffee 32.8  /  Muesli/cereal bars 33.8  /  Laundry care 34.2  /  Cereal 34.4  /  Cheese 34.8  /  Medicinal 36.0  /  Smallgoods 36.7  /  Ice cream 38.3  /  Oral care 38.7  /  Soup 41.2  /  Biscuits 42.1  /  Household cleaning 43.2  /  Dog food 43.5  /  Confectionery 45.0  /  Air care 45.2  /  Pet care 47.4  /  Frozen meals 48.5  /  Cat food 49.5  /  Baby care 50.9  /  Skin care 52.9  /  Hair care 56.2

(Source: Herald Sun)

— 1 week ago
#retail  #shopping  #survey 
Uber Delivers Shopping
Much-hyped transport app, Uber, has launched a grocery delivery service in the US.
The Uber app connects user to taxi and hire cars and has attracted widespread media attention for its innovation, with many considering retail deliveries a natural extension of the service.
Uber Corner Store is available through the existing Uber app, though is currently limited to deliveries in Washington DC.
The on demand product delivery service lets users to order from 100 convenience store items such as allergy medicine, nappies, and toothpaste, via the Uber app.Other products will include over the counter medicines, snacks, beauty items, office supplies, and baby products.
(Source: InsightRetail)

Uber Delivers Shopping

Much-hyped transport app, Uber, has launched a grocery delivery service in the US.

The Uber app connects user to taxi and hire cars and has attracted widespread media attention for its innovation, with many considering retail deliveries a natural extension of the service.

Uber Corner Store is available through the existing Uber app, though is currently limited to deliveries in Washington DC.

The on demand product delivery service lets users to order from 100 convenience store items such as allergy medicine, nappies, and toothpaste, via the Uber app.Other products will include over the counter medicines, snacks, beauty items, office supplies, and baby products.

(Source: InsightRetail)

— 2 weeks ago
#retail  #mobile  #delivery  #app 

Topshop And Uber Partner To Drive Sales

In a global first partnership, hire car and ride sharing app, Uber, has partnered with fashion retailer, Topshop Australia, to offer free rides to its Sydney flagship.

Consumers need to download the Uber app and entering the promo code, “TOPSHOPMINI” to receive a free ride to the Gowings St store. 

On arrival, customers will receive a VIP personal styling session as well as a $50 gift card so spend in store. To further fuel the ride activity, Topshop will offer customers the chance to win a $500 gift voucher by posting across social media using the #TOPSHOPMINI hashtag.

The partnership follows the success of a similar promotion in Melbourne for the launch of Emporium last week. Free rides will run throughout regular store trading hours from Friday 29 August until Sunday 31 August.

(Source: InsightRetail)

— 2 weeks ago
#retail  #promotion  #mobile  #app  #hashtag 
It’s Not Omnichannel, It’s Just Retail

A strong sentiment to come out of the AIMIA Retail Research Report was the negative perception of some of the language that permeates the digital marketing space. The term “omnichannel”, in particular.

One retailer said: “Omnichannel is just another term, it’s consumer expectations that have become omni if anything . . . Now customers expect to be able to research on their mobile, maybe even buy on the device, or at least then go to the store the next day and look at the product. There is an expectation for how retailers deliver on these channels, that is what’s important – we need to take commercial advantage of these expectations.”

Overall most retailers agreed that there was no one-size-fits-all approach to retail promotion across so many digital and non-digital channels. Spending time to get the strategy right and having clarity about what each channel was to be used for is essential in creating optimal cross-channel experiences.

THINK LESS ABOUT THE CHANNEL AND MORE ABOUT THE EXPERIENCE

A constant focus on the customer experience combined with the strategic use of customer data was seen as central to creating a sustained competitive advantage. Naturally, taking this approach across so many channels raises concerns around complexity. As such marketing automation was seen as the only scalable way to manage the levels of customer engagement initiatives that many firms sought to achieve.

DIGITAL STRATEGIC IMPORTANCE IS GROWING RAPIDLY

Unlike when the AIMIA report was published in 2011, digital is now seen as business-as-usual by retailers. This clarity has seen its strategic importance grow quickly over the past 12 months. Another interviewee said: “We’re not 50 per cent of the business but our contribution to sales growth is significantly more than our sales as a percentage of the overall sales. For that reason we’re getting growing visibility because we’re basically helping the company grow more quickly than it would otherwise … It’s about the customer, giving them great customer service and offering different service to a regular store. Where a few years ago it might just be store locations and opening hours, now it’s personalised specials using data.”
(Source: BRW.)

It’s Not Omnichannel, It’s Just Retail

A strong sentiment to come out of the AIMIA Retail Research Report was the negative perception of some of the language that permeates the digital marketing space. The term “omnichannel”, in particular.

One retailer said: “Omnichannel is just another term, it’s consumer expectations that have become omni if anything . . . Now customers expect to be able to research on their mobile, maybe even buy on the device, or at least then go to the store the next day and look at the product. There is an expectation for how retailers deliver on these channels, that is what’s important – we need to take commercial advantage of these expectations.”

Overall most retailers agreed that there was no one-size-fits-all approach to retail promotion across so many digital and non-digital channels. Spending time to get the strategy right and having clarity about what each channel was to be used for is essential in creating optimal cross-channel experiences.

THINK LESS ABOUT THE CHANNEL AND MORE ABOUT THE EXPERIENCE

A constant focus on the customer experience combined with the strategic use of customer data was seen as central to creating a sustained competitive advantage. Naturally, taking this approach across so many channels raises concerns around complexity. As such marketing automation was seen as the only scalable way to manage the levels of customer engagement initiatives that many firms sought to achieve.

DIGITAL STRATEGIC IMPORTANCE IS GROWING RAPIDLY

Unlike when the AIMIA report was published in 2011, digital is now seen as business-as-usual by retailers. This clarity has seen its strategic importance grow quickly over the past 12 months. Another interviewee said: “We’re not 50 per cent of the business but our contribution to sales growth is significantly more than our sales as a percentage of the overall sales. For that reason we’re getting growing visibility because we’re basically helping the company grow more quickly than it would otherwise … It’s about the customer, giving them great customer service and offering different service to a regular store. Where a few years ago it might just be store locations and opening hours, now it’s personalised specials using data.”

(Source: BRW.)

— 2 weeks ago
#retail  #e-commerce  #survey  #omnichannel 
Nordstrom Makes Instagram Shoppable
Nordstrom is making it easier for its customers to shop on  Instagram. The retailer has become the first company to launch the Like2Buy platform, which is designed to enable a more seamless shopping experience for customers on Instagram.  Like2Buy allows Nordstrom.com customers to directly purchase items featured on the retailer’s  Instagram page.
Here’s how it works: When a customer sees a photo posted on Nordstrom’s Instagram feed that they’re interested in purchasing or learning more about, they simply click on the Nordstrom profile name and then click the link on the Nordstrom profile page. Next, they will see a gallery of all the featured products and can select an item and go directly to Nordstrom.com to complete their purchase. Customers can also use the “My Likes” function in the gallery to curate items they love for future inspiration or to purchase at another time. […]
(Source: CSA)

Nordstrom Makes Instagram Shoppable

Nordstrom is making it easier for its customers to shop on Instagram. The retailer has become the first company to launch the Like2Buy platform, which is designed to enable a more seamless shopping experience for customers on InstagramLike2Buy allows Nordstrom.com customers to directly purchase items featured on the retailer’s Instagram page.

Here’s how it works: When a customer sees a photo posted on Nordstrom’s Instagram feed that they’re interested in purchasing or learning more about, they simply click on the Nordstrom profile name and then click the link on the Nordstrom profile page. Next, they will see a gallery of all the featured products and can select an item and go directly to Nordstrom.com to complete their purchase. Customers can also use the “My Likes” function in the gallery to curate items they love for future inspiration or to purchase at another time. […]

(Source: CSA)

— 2 weeks ago
#e-commerce  #s-commerce  #instagram  #shoppable 
E-Commerce: Evolution Or Revolution?
Across the globe, shoppers are increasingly turning to the web to buy the things they need. Online shopping offers certain conveniences – from delivering your order right to your door to broad selection and low prices – that brick-and-mortar stores can’t. But for certain categories, traditional retail stores still hold the cards. […]
Nevertheless, the global audience is willing and eager to shop the web. Online purchase intention rates have doubled in three years for 12 of 22 measured categories. While consumable categories will continue to trail non-consumable ones, the frequency of purchasing these products is increasing e-commerce’s appeal. And beyond buying, digital is an increasingly important research and engagement platform.
(Source: Nielsen)

E-Commerce: Evolution Or Revolution?

Across the globe, shoppers are increasingly turning to the web to buy the things they need. Online shopping offers certain conveniences – from delivering your order right to your door to broad selection and low prices – that brick-and-mortar stores can’t. But for certain categories, traditional retail stores still hold the cards. […]

Nevertheless, the global audience is willing and eager to shop the web. Online purchase intention rates have doubled in three years for 12 of 22 measured categories. While consumable categories will continue to trail non-consumable ones, the frequency of purchasing these products is increasing e-commerce’s appeal. And beyond buying, digital is an increasingly important research and engagement platform.

(Source: Nielsen)

— 2 weeks ago
#retail  #in-store  #e-commerce  #shopping  #survey  #nielsen 
Pay For Your Big Macs With Empty Cans
In Sweden, McDonald’s found a way to help the environment and help people afford more burgers by allowing consumers to pay for food with empty cans. Billboards around Stockholm announcing the campaign had a roll of black plastic bags attached, each with a custom price list on it. One recycled can is worth 1 Krona, so a hamburger or cheeseburger cost 10 cans and 40 cans would get you a Big Mac.
(Source: Co.Create)

Pay For Your Big Macs With Empty Cans

In Sweden, McDonald’s found a way to help the environment and help people afford more burgers by allowing consumers to pay for food with empty cans. Billboards around Stockholm announcing the campaign had a roll of black plastic bags attached, each with a custom price list on it. One recycled can is worth 1 Krona, so a hamburger or cheeseburger cost 10 cans and 40 cans would get you a Big Mac.

(Source: Co.Create)

— 2 weeks ago with 1 note
#sustainability  #mcdonalds  #payment 
Sleep At IKEA
Need a place to stay? Why not spend a night at IKEA for free. You won’t even need an Allen key to build your own bed.
It sounds like a joke but this quirky offering by the Swedish furniture giant is real and open for bookings.
In a one-night only stunt, Australians will be given the chance to bed down at IKEA’s Tempe store for a giant slumber party through accommodation booking site Airbnb.
IKEA will be transforming its room sets into “quirky accommodation” options for three groups of up to four guests for one night on Sunday 31 August. […]
Guests can also apparently look forward to a “remarkable wake-up call” the next morning to “welcome the first day of spring”. The hint: there’ll be no “traditional alarm clock in sight”. […]
(Source: Sydney Morning Herald)

Sleep At IKEA

Need a place to stay? Why not spend a night at IKEA for free. You won’t even need an Allen key to build your own bed.

It sounds like a joke but this quirky offering by the Swedish furniture giant is real and open for bookings.

In a one-night only stunt, Australians will be given the chance to bed down at IKEA’s Tempe store for a giant slumber party through accommodation booking site Airbnb.

IKEA will be transforming its room sets into “quirky accommodation” options for three groups of up to four guests for one night on Sunday 31 August. […]

Guests can also apparently look forward to a “remarkable wake-up call” the next morning to “welcome the first day of spring”. The hint: there’ll be no “traditional alarm clock in sight”. […]

(Source: Sydney Morning Herald)

— 2 weeks ago
#retail  #promotion  #IKEA  #airbnd 

A Swoop Through Swoon

Monsoon has launched Swoon, a shoppable monthly magazine for tablets (but also working well on desktop). It’s full of products and rich content and is built on the Ceros design platform.

The image of Monsoon has perhaps slipped in recent years and lost some of its chic or urbanity. This campaign of shoppable magazines is a step towards bringing this firmly back to the brand, which needs to highlight the quality of its clothing, including its hand-embellished pieces.

The launch of a shoppable magazine is in line with many other brands seeking to bring more editorial and clustering to their offerings. Net-A-Porter has launched a mag, M&S has mixed up its website with plenty of content and trailblazers ASOS and TopShop have been doing this for a while. […]

[Animated gifs let you look at that twirl, showing the dresses off to their fullest or click the link to ‘see video’ for more twirling and some lifestyle footage.]

One remains within the catalogue, shopping doesn’t boot you back out to the ecommerce functionality unless you want it to (to check out). You can add to bag and continue enjoying the editorial.

(Source: Econsultancy)

— 3 weeks ago
#e-commerce  #m-commerce  #interactive  #catalogue  #shoppable 

With “Touchable Video”, Brands See What Consumers Want To Buy

Retailers already know that videos can drive engagement, increase brand awareness, and convert viewers into shoppers. Now, in order to create an immersive viewing experience that leads to more sales, one streaming startup has built a “touchable video” platform.

Based in Los Angeles and New York City, Cinematique has built a video player that tracks what viewers “touch” – taps on a touch-screen device or mouse clicks on a computer – while watching TV shows, music videos, and branded videos. The objects are then bookmarked and saved to a “boutique” that can be purchased or shared with friends online. […]

Retailers and tech companies have been trying to locate the Holy Retail Grail that is shoppable video for years. For this year’s Super Bowl, H&M ran a TV ad that allowed viewers on Samsung’s Smart TV to buy products directly from their remotes. Google+ has also experimented with shoppable videos. Last year it launched a “channel gadget” that let viewers find featured products in how-to videos across different retailers online. An earlier example of a shoppable YouTube video was seen with Juicy Couture, which in 2012 debuted a video that alerted viewers to items available for purchase with a box outline. When clicked upon, the box paused the video and opened up the retailer’s product page.

Since its launch last July, Cinematique said users have spent 250% to 350% more time watching videos on its streaming platform compared with non-interactive online videos, “touching” products between 2.5 to 3.5 times a video. So far the company has worked with 60 brands, which have seen an 8% to 13% conversion rate, the percentage of views that lead to sales. […]

(Source: FastCompany)

— 3 weeks ago
#retail  #e-commerce  #s-commerce  #mobile  #app