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The Heart of Shopping – www.saatchix.com

Today’s Empowered Shopper and Opportunities to Reach Them

Shoppers have never been more empowered than they are today. They’re connected, aware of where the deals and best products are – and they have a more complex path to purchase to navigate. As a result, retailers are challenged to stay on top of trends – and understand what they mean for their businesses.

Today, there’s no bigger trend for retailers than the evolving path to purchase. And with that as a backdrop, the onus is on them to know how consumers are shopping and where. If they don’t, consumers may shop elsewhere, find another vendor’s products more easily or decide to make a purchase because one option is easier than another.

Digital is a big factor affecting the consumer’s evolving path to purchase. App usage in 2013, for example, grew 115%, and tablet usage increased 141% since 2010, both of which highlight the impact digital is having on consumer behavior. Nielsen expects online consumer product goods (CPG) sales in the U.S. next year will be 2.5 times greater than they were in 2010 ($32 billion vs. $12 billion), impressing upon retailers the growing importance of understanding the interplay between online and offline shopping trends.

Touch Points are Expanding
In addition to exploring new digital avenues, consumers are broadening the number of touch points – sources they refer to before and during shopping – and most of them are digital. And this is good news because shoppers who engage with more touch points are more loyal, and retailers that embrace more touch points will command a higher share of wallet and gain higher brand equity scores. […]

Print Isn’t Dead
Despite current trends, Nielsen research has found that more retailers believe print marketing is more important than digital. And this belief is not unfounded. According to Nielsen research, today, more than half of all U.S. shoppers still leverage print at least once a week to seek product and sales information. This is nearly 20 points higher than the next-closest digital touch point, emails.

(Source: Nielsen)

— 2 hours ago
#retail  #survey  #shopper  #in-store 
Breaking Down Barriers To E-commerce Growth in Consumables
By and large, consumers have always been hands-on when it comes to shopping for consumables. We squeeze the Charmin, smell the flowers and check for cracked eggs before heading to checkout. That’s why it comes as no surprise that a recent Nielsen online survey found that the highest-growth product categories for online purchase intentions include e-books, event tickets, computer software, sporting goods and music.
While the online market for buying groceries and many other consumables is smaller by comparison, it is starting to show promise. When it comes to growing an online shopper base for consumable categories, knowing what drives behavior is vital to increased engagement. And, of course, not all shoppers want the same things.
While some shoppers treasure convenience and are less risk averse, others need research and reassurance before making a purchase. Still others are bargain hunters, always on the search for a good deal. And then there are the skeptics. For these cynical shoppers, overcoming negative online perceptions can be the difference between a doubter and a devotee.
Regardless of shopper classification, when it comes to shopping online for consumable products, the experience must be convenient, cost-effective and safe. Companies that address these critical, universal components will be best-positioned for online success. […]
(Source: Nielsen)

Breaking Down Barriers To E-commerce Growth in Consumables

By and large, consumers have always been hands-on when it comes to shopping for consumables. We squeeze the Charmin, smell the flowers and check for cracked eggs before heading to checkout. That’s why it comes as no surprise that a recent Nielsen online survey found that the highest-growth product categories for online purchase intentions include e-books, event tickets, computer software, sporting goods and music.

While the online market for buying groceries and many other consumables is smaller by comparison, it is starting to show promise. When it comes to growing an online shopper base for consumable categories, knowing what drives behavior is vital to increased engagement. And, of course, not all shoppers want the same things.

While some shoppers treasure convenience and are less risk averse, others need research and reassurance before making a purchase. Still others are bargain hunters, always on the search for a good deal. And then there are the skeptics. For these cynical shoppers, overcoming negative online perceptions can be the difference between a doubter and a devotee.

Regardless of shopper classification, when it comes to shopping online for consumable products, the experience must be convenient, cost-effective and safe. Companies that address these critical, universal components will be best-positioned for online success. […]

(Source: Nielsen)

— 3 hours ago
#retail  #e-commerce  #survey  #online 

Pop-up Gallery To Launch An Empire

Connoisseur Gourmet Ice Cream has hosted a week long a pop up gallery in Sydney’s Surry Hills, giving consumers free samples of its new flavour range, the Empire Collection.

The new collection includes four new flavours inspired by historical characters, all of which had a connection to the origins of ice cream – as displayed on packaging designed by Melbourne-based artist, Steve Cross.

Emma-Jane Collins, head of marketing at Connoisseur, said the brand wanted to bring the Empire Collection story and artwork to life in an experience which was decadent, new, and exciting, combining the taste of ice cream with the visual pleasure of art. […]

(Source: InsightRetail)

— 1 day ago
#retail  #pop-up  #promotion 

French Architecture And A Lot Of Imagination

A new website for luxury retailer Hermés , La Maison des Carrés, is beautiful and as intricately designed as the product it’s selling. Inspired by an impossible vision for a perfect physical store, La Maison de Carrés is immersive.

With many playful animations, surprising gestures and functionality, the website recreates the act of discovery often reserved for physical stores. With more than 600 different models of silk squares, shawls, twills, scarves and stoles, the store makes purchasing possible with just three easy clicks.

When visiting the website, you begin at the top floor of the building (as opposed to the front door). On the left is a mailbox and women riding blimps and flowering plants. Perched on the roof is a horsed man carrying the banners of the Hermés brand. True to the equestrian origins of the French brand, several horses in stables populate numerous rooms in the building. […]

(Source: psfk)

— 1 day ago
#retail  #e-commerce  #online  #digital  #Hermes 
Makeup Genius App Revolutionizes The Way People Shop Cosmetics

L’Oreal’s Makeup Genuis App offers a virtual experience for cosmetics. The app allows potential customers to see themselves wearing makeup that isn’t already applied in real life. Instantly try on different shades and shadows at the quick tap of a button by applying makeup to your reflection.
When you hold your smartphone up, the preferred lip gloss, eye-shadow or bronzer moves along with your facial expressions while taking into effect the surrounding light.
Virtual cosmetics is a mess-free experience developed by a team of scientists and engineers in the company’s Connected Beauty Incubator. The team of 15 built out the app over two years, testing eye, lip and cheek products on hundreds of models with various skin types and colors.
They put the models under 400 different lighting conditions to capture the natural change in shade and texture. Over 100,000 images were taken to differentiate the makeup from real-life and digital. According to Bloomberg Businessweek, Makeup Genius is the company’s most advanced digital production to date. […]
(Source: psfk)

Makeup Genius App Revolutionizes The Way People Shop Cosmetics

L’Oreal’s Makeup Genuis App offers a virtual experience for cosmetics. The app allows potential customers to see themselves wearing makeup that isn’t already applied in real life. Instantly try on different shades and shadows at the quick tap of a button by applying makeup to your reflection.

When you hold your smartphone up, the preferred lip gloss, eye-shadow or bronzer moves along with your facial expressions while taking into effect the surrounding light.

Virtual cosmetics is a mess-free experience developed by a team of scientists and engineers in the company’s Connected Beauty Incubator. The team of 15 built out the app over two years, testing eye, lip and cheek products on hundreds of models with various skin types and colors.

They put the models under 400 different lighting conditions to capture the natural change in shade and texture. Over 100,000 images were taken to differentiate the makeup from real-life and digital. According to Bloomberg Businessweek, Makeup Genius is the company’s most advanced digital production to date. […]

(Source: psfk)

— 1 day ago
#beauty  #app  #augmented reality  #mobile 

The 1,000 Virtual Stores of Yihaodian

Yihaodian, one of China’s leading e-commerce websites, taking the battle for China’s grocery shoppers ‘offline.’

In a guerilla stunt, Yihaodian has just launched 1,000 stores overnight through an app. These stores are located at some of China’s most iconic landmark locations as well as directly in front of Yihaodian's offline competitor brick & mortar supermarket stores.

The interesting twist is that these Yihaodian stores are not real brick & mortar stores. They are virtual 3D stores where consumers can only see, visit and shop in them by using the Yihaodian Virtual Store App while being physically at one of the 1,000 locations. Each of the stores is packed with promotional discount coupons and high-value, free gift vouchers that are just waiting to be claimed by shoppers.

The word was spread socially on Weibo (the Chinese version of Twitter) during the launch of the promotional video to garner national attention.

(Source: YouTube)

— 3 days ago
#retail  #e-commerce  #virtual  #augmented reality  #mobile 

Online’s Day Off

American Express has partnered with retailers Birchbox, Bonobos and Rent the Runway to present Online’s Day Off. This two-day event includes a thought-leadership panel on September 18th and a shopping event on the 20th. It will showcase innovative ways that e-commerce leaders are converting their online success into brick-and-mortar opportunities.

Birchbox opened a physical store where consumers can browse a curated selection of beauty, grooming, and lifestyle products. Bonobos’ Guideshops let clients shop the brand’s latest apparel styles in a personalized environment. Rent the Runway’s stores enable consumers to enlist stylists to find the right look for upcoming events.

Event participants will share their business insights at the panel exploring top fashion, retail and e-commerce trends. The discussion will also cover how these retailers used technology to launch as small merchants and quickly expand into retail pioneers. […]

"Online’s Day Off, like many of the other small merchant-focused initiatives supported by American Express, was created to connect our small merchant partners to seasoned entrepreneurs and industry experts who can help them successfully navigate a changing business environment. Most importantly, we want to help small merchants and what better way to do that than to provide resources that enable them to grow their business."

(Source: psfk)

(Find 6 additional videos here)

— 1 week ago with 2 notes
#retail  #digital  #in-store  #experience  #e-commerce 

Porsche Unveils Pop-up Record Store in NYC

Anyone who thinks there aren’t any creative idea combinations left for pop-up stores should have a look at the latest from Porsche. The Sound of Porsche is a three week long, multi sensory popup brand experience space located in Manhattan’s Meatpacking District. The space uses a rather different approach from previous automaker brand experience efforts by focusing predominantly on sound. Divided into four areas, more than half of the space is dedicated to audio driven programming.

Once inside the space, visitors first encounter rows of media stations stocked with ‘record bins’ containing Porsche media playlists. Each of the records resembles a real 12″ vinyl sleeve with artwork. The records contain a collection of short video clips each curated around a theme like design, racing heritage and ‘A Porsche Goes to Hollywood’, with Sally Carrera from the Pixar Cars films. […]

Beyond the media stations is The Sound Lab Virtual Drive Experience powered by Bose® The glass enclosed, acoustically treated room features a new 911 Carrera 4S Coupe serving as a projection screen. Visitors can select from three media experiences, metropolitan melody (urban drive), country cadence (mountain pass) or racing rhythm (the Nurburgring) to experience audio from each location and video projection mapped on to the car giving the sensation of a high speed drive. […]

September 16 – October 5, 2014
446 West 14th Street btw 9th and 10th Ave

(Source: psfk)

— 1 week ago
#retail  #pop-up  #experience  #sound  #porsche 
Charting a Digital Course
The September 2014 issue of Shopper Marketing includes the Shopper Marketing Digital Collaboration Playbook, a first attempt to catalog the numerous ways that top retailers are using new tools to communicate with shoppers along the path to purchase. 
The “Playbook” is a brief rundown of the technologies and platforms – websites, mobile apps, social networks, etc. – that 13 key retailers [in the US] are employing to drive digital shoppers to bricks-and-mortar locations or, increasingly, to get them to buy online. 
The chart is a response to the steady stream of requests [the P2PI] received to begin mapping out the digital shopper marketing landscape at the tactical level. Many of the marketers who contact us profess the need to “simply know what tools are out there” before they can begin the more important task of building an effective strategic plan.
Among the many challenging aspects of digital shopper marketing is that there’s an almost endless array of options from which to choose, [but they’ve] covered most of the key tactics these 13 retailers have been employing.
(Source: P2PI)

Charting a Digital Course

The September 2014 issue of Shopper Marketing includes the Shopper Marketing Digital Collaboration Playbook, a first attempt to catalog the numerous ways that top retailers are using new tools to communicate with shoppers along the path to purchase.

The “Playbook” is a brief rundown of the technologies and platforms – websites, mobile apps, social networks, etc. – that 13 key retailers [in the US] are employing to drive digital shoppers to bricks-and-mortar locations or, increasingly, to get them to buy online.

The chart is a response to the steady stream of requests [the P2PI] received to begin mapping out the digital shopper marketing landscape at the tactical level. Many of the marketers who contact us profess the need to “simply know what tools are out there” before they can begin the more important task of building an effective strategic plan.

Among the many challenging aspects of digital shopper marketing is that there’s an almost endless array of options from which to choose, [but they’ve] covered most of the key tactics these 13 retailers have been employing.

(Source: P2PI)

— 1 week ago
#retail  #digital  #mobile  #social  #e-commerce  #survey 
A Healthy Snack Aisle For Kids
One of the biggest challenges in this advertising-heavy world is to get kids to make healthy eating choices rather than going straight for the sugary snacks. Teaching kids to make the right choices can also be a struggle for parents, for whom grocery shopping is just one errand on an ever growing list. Giant Eagle, a supermarket chain, is making it a little easier by putting up signs and sections to help parents and their children make healthy snacking choices.
These kid-friendly sections have appear in over 200 stores in the mid-Atlantic and Ohio, using banners with bright lettering to catch the attention of kids and highlight where the snacks can be found, much like the candy or cereal aisles do. This section of easy to pack, easy to eat healthy treats are not only great for teaching kids how to eat better but also makes it easy for parents to prep them for school lunches, car rides, and even for dessert at home.
Giant Eagle isn’t the only store trying this model out. Walmart is piloting this same concept in 30 of their California stores to see if its something they want to expand nation wide later this fall. […]
(Source: psfk)

A Healthy Snack Aisle For Kids

One of the biggest challenges in this advertising-heavy world is to get kids to make healthy eating choices rather than going straight for the sugary snacks. Teaching kids to make the right choices can also be a struggle for parents, for whom grocery shopping is just one errand on an ever growing list. Giant Eagle, a supermarket chain, is making it a little easier by putting up signs and sections to help parents and their children make healthy snacking choices.

These kid-friendly sections have appear in over 200 stores in the mid-Atlantic and Ohio, using banners with bright lettering to catch the attention of kids and highlight where the snacks can be found, much like the candy or cereal aisles do. This section of easy to pack, easy to eat healthy treats are not only great for teaching kids how to eat better but also makes it easy for parents to prep them for school lunches, car rides, and even for dessert at home.

Giant Eagle isn’t the only store trying this model out. Walmart is piloting this same concept in 30 of their California stores to see if its something they want to expand nation wide later this fall. […]

(Source: psfk)

— 1 week ago
#retail  #shopping  #in-store  #kids 

Twitter Tests E-Commerce

Twitter has begun its push into e-commerce with the launch of a ‘buy’ button.

The feature is a first for the social networking site and has been introduced to a small percentage of users in the US who are now able to buy product from a test group of brands, music artists, and non for profit organisations via promoted tweets.

Retail brands involved in the trial include fashion house Burberry and The Home Depot.

Users can purchase product by selected the ‘buy’ button the site. Customers will then get additional product details and be prompted to enter their shipping and payment information. Once the order is confirmed, the information is sent to the merchant for deliver

“This is an early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun,” Tarun Jain, Group Product Manager, Twitter, said. […]

(Source: InsightRetail)

— 1 week ago
#retail  #mobile  #s-commerce  #shoppable  #twitter 

Karrinyup Sets Up First Social Media Pop-up

This week Karrinyup Shopping Centre is opening its first-ever pop-up Social Media Shop that will allow shoppers to exchange social media posts for prizes from Karrinyup retailers.
 
The currency in the store is ‘sharing’. Shoppers are invited to ‘share’ a Karrinyup fashion-related tweet, Instagram or Facebook post, including the two hashtags #karrinyupSS14 and #karrinyupSMS, and show the post to one of the staff members located in The Karrinyup Social Media Shop to claim a free prize from a Karrinyup retailer.

A simple fashion-related social media post with the hashtags #karrinyupSS14 and #karrinyupSMS will be rewarded with the likes of a luscious new lipstick or a T2 tea gift!
 
According to Claire Ridley, Marketing Manager of Karrinyup Shopping Centre, the pop-up Social Media Shop has been created to boost social media engagement, both online and offline. "We have an extremely active online community that is growing every day. The Social Media Shop provides an opportunity for us to meet our online ‘Friends’ and ‘Followers’ in person, and to reward them for their support," said Ridley.

(Source: CampaignBrief)

— 2 weeks ago
#retail  #twitter  #social media  #pop-up 
Whole Foods Partners With Instacart For One-Hour Delivery
Whole Foods Market moves into the fast-growing same-day grocery-delivery space with the news that it is partnering with one-hour grocery delivery startup Instacart to have Whole Foods products delivered to customers’ homes in as little as one hour. Customers will soon also have the option to place orders via Instacart and pick up their order at a local Whole Foods store.
The two companies will pilot the in-store pickup option at select Austin and Boston stores in the next month. It’s expected that the service will be expanded into all 15 cities that Instacart currently serves: Atlanta; Austin; Boston; Boulder; Chicago; Denver; Houston; Los Angeles; New York City; Philadelphia; Portland, Oregon; San Francisco; San Jose; Seattle and Washington, D.C.
 “Instacart makes it extremely easy for our customers to buy Whole Foods Market products from fifteen cities and have them quickly delivered — whether buying fresh ingredients for dinner tonight or sending healthy foods to loved ones in another city,” said Whole Foods co-CEO Walter Robb […].
(Source: CSA)

Whole Foods Partners With Instacart For One-Hour Delivery

Whole Foods Market moves into the fast-growing same-day grocery-delivery space with the news that it is partnering with one-hour grocery delivery startup Instacart to have Whole Foods products delivered to customers’ homes in as little as one hour. Customers will soon also have the option to place orders via Instacart and pick up their order at a local Whole Foods store.

The two companies will pilot the in-store pickup option at select Austin and Boston stores in the next month. It’s expected that the service will be expanded into all 15 cities that Instacart currently serves: Atlanta; Austin; Boston; Boulder; Chicago; Denver; Houston; Los Angeles; New York City; Philadelphia; Portland, Oregon; San Francisco; San Jose; Seattle and Washington, D.C.

“Instacart makes it extremely easy for our customers to buy Whole Foods Market products from fifteen cities and have them quickly delivered — whether buying fresh ingredients for dinner tonight or sending healthy foods to loved ones in another city,” said Whole Foods co-CEO Walter Robb […].

(Source: CSA)

— 2 weeks ago
#retail  #delivery  #m-commerce  #app  #food  #instacart 

Cosmetics Shoppers Don’t Find Digital Attractive

Consumers still choose brick-and-mortar locations when they want to get pretty. According to a June 2014 study by Harris Interactive, 57% of US internet users said they preferred purchasing cosmetics and personal grooming items, such as makeup, shaving products and facial cleansers, in-store. Meanwhile, just 12% favored digital channels for buying such products, and 21% had no preference.

It comes as no surprise, then, that 65% of internet users had never purchased cosmetics or personal grooming products digitally. Those who did venture online to beautify themselves were most likely to use a laptop or desktop computer, cited by 31% of respondents as the devices they used to make such digital purchases. Mobile hadn’t arrived on the scene yet: Just 5% of respondents used a tablet to buy cosmetics and grooming items, and 4% said the same about smartphones. […]

(Source: eMarketer)

— 2 weeks ago
#retail  #shopping  #e-commerce  #survey  #cosmetics 

Åhléns Used Instagram As A Modern Coupon

For a recent campaign to promote its summer collection, Sweden’s largest department store chain Åhléns and agency Forsman & Bodenfors combined three things that can engage consumers – social media, gaming, and discounts – to create a fun Instagram game aimed at getting young people in the door.

The brand issued a challenge using only using Instagram and the smartphone screenshot function. In three different Instagram videos, Åhléns products flashed by in high speed and if you were fast enough to snap a screenshot of one and post it, you’d get that item at half-price. Users just hashtagged the item and showed it at the store to purchase the item at a discount (and shared the brand with followers in the meantime). A cool version of a 21st-century coupon.

(Source: Co.Create)

— 2 weeks ago
#retail  #couponing  #instagram  #mobile  #s-commerce