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The Heart of Shopping – www.saatchix.com

The Inspiration Corridor Gives Shoppers Personalized Selections

One of the biggest problems brick-and-mortar retailers face these days is that many consumers prefer the convenience of shopping online. 

Now, the French shopping mall owner Klépierre is prototyping an impressive new technology to give shoppers something they simply can’t get at home. 

The technology, called the Inspiration Corridor, was created in partnership with the digital advertising agency DigitasLBi. It’s basically a booth shoppers can step into that surrounds the shopper with visual representations of clothing they might like to buy.

The digital showroom provides these recommendations by scanning a person’s body type and matching it with store inventory.

The recommendations are presented on a touchscreen, allowing shoppers to swipe through different options and add the ones they like directly to a shopping cart to pay for later.

(Source: BusinessInsider)

(Source: vimeo.com)

— 5 hours ago
#retail  #digital  #interactive  #prototype  #personalized 

Seeing Is Believing

Google Glass has the potential to transform food and grocery shopping. The device being hands-free as it augments the environment makes a big difference in terms of attention and focus: Now you can keep your eyes on the products on the shelf or in the produce bin instead of images on a small screen.

Some people’s use of mobile in food shopping was limited by having to manipulate the phone while pushing a grocery cart and picking up products, but with devices like Google Glass, all that awkwardness and juggling is eliminated. 

(Source: BMC | TheMarsAgency)

— 5 hours ago
#retail  #shopping  #google glass  #google 
What Retailers Need to Know about the Emerging Beacon Marketing
The infographic illustrates the power of beacon-triggered content and offers in terms of consumer appeal and the potential to influence in-store purchase decisions. Key data points included in the infographic include:
When compared with general email or limited time promotions, beacon-triggered offers are much more likely to influence consumer purchase decisions in-store. 72% of consumers said that a relevant mobile offer delivered to their smartphone while shopping in a store would significantly influence their likelihood to make a purchase.
79% of consumers who have received push notifications on their smartphone in the past six months have made at least one purchase as a result.
80% of consumers would use a mobile app more often while shopping in a store if that app delivered relevant sales and promotional notifications. Sixty two percent would use apps in-store more often if they provided content that was relevant to the shopper’s interests and location within the store.
(Source: swirl)

What Retailers Need to Know about the Emerging Beacon Marketing

The infographic illustrates the power of beacon-triggered content and offers in terms of consumer appeal and the potential to influence in-store purchase decisions. Key data points included in the infographic include:

When compared with general email or limited time promotions, beacon-triggered offers are much more likely to influence consumer purchase decisions in-store. 72% of consumers said that a relevant mobile offer delivered to their smartphone while shopping in a store would significantly influence their likelihood to make a purchase.

79% of consumers who have received push notifications on their smartphone in the past six months have made at least one purchase as a result.

80% of consumers would use a mobile app more often while shopping in a store if that app delivered relevant sales and promotional notifications. Sixty two percent would use apps in-store more often if they provided content that was relevant to the shopper’s interests and location within the store.

(Source: swirl)

— 5 hours ago
#retail  #infographics  #ibeacon  #survey 
Psychology Of Colours
While color can be appealing to us visually, a lot more is going on behind the scenes than just an aesthetic. Powerful psychological cues are triggered when we view different colors. Colors evoke emotions, moods and feelings. Whether you are a designer or a consumer, knowing the power of color psychology can help you make better decisions.
Find out more about every single colour here
(Source: WebpageFX)

Psychology Of Colours

While color can be appealing to us visually, a lot more is going on behind the scenes than just an aesthetic. Powerful psychological cues are triggered when we view different colors. Colors evoke emotions, moods and feelings. Whether you are a designer or a consumer, knowing the power of color psychology can help you make better decisions.

Find out more about every single colour here

(Source: WebpageFX)

— 2 weeks ago
#retail  #colour  #infographics 
Mobile Marketing: The Future of Marketing
In 2012, U.S. mobile ad spending was at $4.4 billion dollars. In just over a year, mobile ad spending doubled adding up to nearly $8 billion. Mobile marketing enables businesses to communicate with their audience in an interactive manner. It’s evolving rapidly and is becoming a primary point of engagement between consumers and brands.
(Source: Synecore)

Mobile Marketing: The Future of Marketing

In 2012, U.S. mobile ad spending was at $4.4 billion dollars. In just over a year, mobile ad spending doubled adding up to nearly $8 billion. Mobile marketing enables businesses to communicate with their audience in an interactive manner. It’s evolving rapidly and is becoming a primary point of engagement between consumers and brands.

(Source: Synecore)

— 2 weeks ago with 1 note
#retail  #mobile  #m-commerce  #infographics 

High-Tech Mannequins Send Outfit Details To Shoppers

VMBeacon is a new product that enables store mannequins to transmit information or ‘talk’ to smartphones about the clothes on display, sending alerts about the outfit and accessories on display.

Launched by UK startup Iconeme, the technology uses an adaptation of Apple’s iBeacon hardware they describe as, “a class of low-powered, low-cost transmitters that can notify nearby iOS7 devices of their presence.”

What’s unique about this version of the technology is that the information transmitted via the VMBeacon is not contained on the mannequin but within the cloud, which means it can be programmed remotely. Shoppers with the app, which is yet to be released, within a 100m radius of the VMBeacon receive notifications about the clothing and accessories on the mannequin. The notifications include information such as prices, links to purchase online from the retailer’s website or simple directions as to where the products are in the store.

(Source: psfk)

— 2 weeks ago
#retail  #mobile  #ibeacon  #VMbeacon  #app  #digital 

Uniqlo Offers Mini Starbucks And MoMA Stores Inside Its Retail Outlets

Retailers are coming up with innovative ways to get shoppers into their stores- and Uniqlo‘s latest move just may put them on top. On March,28, Uniqlo became the first specialty apparel retailer to install a Starbucks inside of their store. Uniqlo didn’t stop there. They also renovated the second floor of their flagship NYC store so that it now features sofas, tables and chairs, and an iPad station. The idea is that the longer customers stay inside the store, the more they will buy.

More exciting still, Uniqlo launched SPRZ NY, a new collection in partnership with nearby Museum of Modern Art. The collection has close to 200 items, all featuring work from artists like Andy Warhol, Jean-Michel Basquiat, and Sarah Morris. The bags, T-shirts, and other items can be purchased in Uniqlo stores world-wide, as well as on their website. 

(Source: psfk)

— 2 weeks ago
#retail  #in-store  #moma  #starbucks 
Why Effective POP Is More Important Than Ever
82% of Mass Merchant Purchase Decisions are Made In-Store:  Shoppers are making more purchase decisions in-store than ever before, according to the just published POPAI 2014 Mass Merchant Study. In this article we’ll explore why this channel is such a notable jump up from the 76% of in-store purchase decisions found in POPAI’s 2012 Shopper Engagement Study, focusing on the grocery channel. This new study emphasizes that POP/POS and merchandise displays are critical components for consumer brand marketers to persuade shoppers and drive sales at the store level. We will also share some insights on how to win at the in-store purchase decision game using five measures of category performance.
(Source: KDM)

Why Effective POP Is More Important Than Ever

82% of Mass Merchant Purchase Decisions are Made In-Store: 
Shoppers are making more purchase decisions in-store than ever before, according to the just published POPAI 2014 Mass Merchant Study. In this article we’ll explore why this channel is such a notable jump up from the 76% of in-store purchase decisions found in POPAI’s 2012 Shopper Engagement Study, focusing on the grocery channel. This new study emphasizes that POP/POS and merchandise displays are critical components for consumer brand marketers to persuade shoppers and drive sales at the store level. We will also share some insights on how to win at the in-store purchase decision game using five measures of category performance.

(Source: KDM)

— 2 weeks ago
#survey  #popai  #shopping  #in-store 
Simple Savings With mPerks
mPerks gives you more ways to save at Meijer. Search and clip digital store and manufacturer coupons from the mPerks website or from the Meijer mobile app. Plus, get rewarded for the things you already buy with the mPerks personalized rewards program.

Personalized rewards are special deals you can unlock once you’ve spent a set amount in certain Meijer departments.
Browse Coupons, then clip as many as you’d like. They’ll all be stored in your clipped tab, so you can use them now or save them for later.
 Digital Receipts are saved for two years – review your savings and past purchases.
Make Shopping Lists, add your favorite items, even look back on your shopping history.
Your Total Savings: Get a full picture of your savings at Meijer. View your savings from mPerks coupons and rewards, paper coupons, and weekly specials.
(Source: Meijer)

Simple Savings With mPerks

mPerks gives you more ways to save at Meijer. Search and clip digital store and manufacturer coupons from the mPerks website or from the Meijer mobile app. Plus, get rewarded for the things you already buy with the mPerks personalized rewards program.

Personalized rewards are special deals you can unlock once you’ve spent a set amount in certain Meijer departments.

Browse Coupons, then clip as many as you’d like. They’ll all be stored in your clipped tab, so you can use them now or save them for later.

Digital Receipts are saved for two years – review your savings and past purchases.

Make Shopping Lists, add your favorite items, even look back on your shopping history.

Your Total Savings: Get a full picture of your savings at Meijer. View your savings from mPerks coupons and rewards, paper coupons, and weekly specials.

(Source: Meijer)

— 2 weeks ago
#retail  #app  #coupon  #loyalty  #digital  #mobile 
Which Social Media Platforms Drive the Most Sales?
Business owners often wonder about the “ROI of social media”. Is my Facebook page actually driving sales? Is all this tweeting really doing anything for my bottom line? Should I be on  Pinterest and Instagram?
Well it turns out, when it comes to e-commerce, being social matters.
To better understand how social media is impacting the ecommerce industry, we analyzed data from 37 million social media visits that led to 529,000 orders.
Here’s some interesting data points we uncovered:
Facebook dominates as a source of social traffic and sales. Nearly two thirds of all social media visits to Shopify stores come from Facebook. Plus, an average of 85% of all orders from social media come from Facebook.
Orders from Reddit increased 152% in 2013.
Perhaps most interesting and surprising was community style site Polyvore which is generating the highest average order value ahead of Facebook, Pinterest and Twitter. Also noteworthly in this category is Instagram which is also generating higher average orders than those same sites. This is especially impressive considering the only clickable links in Instagram are those in profile bio’s.
Facebook has the highest conversion rate for all social media ecommerce traffic at 1.85%
(Source: shopify)

Which Social Media Platforms Drive the Most Sales?

Business owners often wonder about the “ROI of social media”. Is my Facebook page actually driving sales? Is all this tweeting really doing anything for my bottom line? Should I be on Pinterest and Instagram?

Well it turns out, when it comes to e-commerce, being social matters.

To better understand how social media is impacting the ecommerce industry, we analyzed data from 37 million social media visits that led to 529,000 orders.

Here’s some interesting data points we uncovered:

Facebook dominates as a source of social traffic and sales. Nearly two thirds of all social media visits to Shopify stores come from Facebook. Plus, an average of 85% of all orders from social media come from Facebook.

Orders from Reddit increased 152% in 2013.

Perhaps most interesting and surprising was community style site Polyvore which is generating the highest average order value ahead of Facebook, Pinterest and Twitter. Also noteworthly in this category is Instagram which is also generating higher average orders than those same sites. This is especially impressive considering the only clickable links in Instagram are those in profile bio’s.

Facebook has the highest conversion rate for all social media ecommerce traffic at 1.85%

(Source: shopify)

— 2 weeks ago with 3 notes
#s-commerce  #infographics 

Heidi’s ‘Retail of Tomorrow’ Programme

Neuchâtel in Switzerland has recently become home to the first application of a new game-changing store concept called ‘Retail of Tomorrow’, which aims to shape the retail landscape of the future. Headed up by Samsung, the state-of-the-art, total design and customer-communications system – unveiled at the new 250-square-metre Heidi.com flagship – designed by Pritzker Prize-winning architectural office Zaha Hadid Architects.

‘It’s about turning anonymous shoppers into known customers, who can be addressed according to their interests and preferences,’ explains Samsung Semiconductor’s Head of Marketing Communications Tom Arenz. ‘It’s a little bit like what you experience when you log into your Amazon account – a wealth of personalised recommendations based upon your purchase and search history, wishlists and other algorithms is presented to you.’

(Video: YouTube)

(Source: architonic)

— 3 weeks ago with 1 note
#retail  #store design  #interactive  #omnichannel 
Target Enlists Mobile Web To Crack Second-Screen Commerce
Target is looking to drive commerce in real-time while consumers watch television with a new initiative with TBS that launched last night.

During March, 17 airing of “Cougar Town” on TBS, Target set up a second-screen mobile and web site that let consumers buy the retailer’s products featured on-screen in real-time. Second-screen shoppable experiences have been talked about for quite some time, but few have been successful in building long-term engagement and brand awareness, which Target is hoping to tackle with digital and on-air initiatives that tie directly into the show’s content.

“This particular integration will be a first for Target in that we’re partnering with a TV show/media partner to create a shoppable experience where Target product is built into the storyline,” said Kristy Welker, spokeswoman at Target, Minneapolis.
More than 25 home décor products from designer Nate Berkus’ line for Target were available online last night as the show aired. The mobile and Web microsite made its product placements shoppable. As the items appeared throughout the show, consumers could buy them in real-time.
Additionally, the full episode of the show will remain online at through April 15. Via the microsite, consumers can shop all of the products individually.
(Source: Mobile Commerce Daily)

Target Enlists Mobile Web To Crack Second-Screen Commerce

Target is looking to drive commerce in real-time while consumers watch television with a new initiative with TBS that launched last night.

During March, 17 airing of “Cougar Town” on TBS, Target set up a second-screen mobile and web site that let consumers buy the retailer’s products featured on-screen in real-time. Second-screen shoppable experiences have been talked about for quite some time, but few have been successful in building long-term engagement and brand awareness, which Target is hoping to tackle with digital and on-air initiatives that tie directly into the show’s content.

“This particular integration will be a first for Target in that we’re partnering with a TV show/media partner to create a shoppable experience where Target product is built into the storyline,” said Kristy Welker, spokeswoman at Target, Minneapolis.

More than 25 home décor products from designer Nate Berkus’ line for Target were available online last night as the show aired. The mobile and Web microsite made its product placements shoppable. As the items appeared throughout the show, consumers could buy them in real-time.

Additionally, the full episode of the show will remain online at through April 15. Via the microsite, consumers can shop all of the products individually.

(Source: Mobile Commerce Daily)

— 3 weeks ago
#second screen  #e-commerce  #m-commerce 
Online Pharmacy Makes Pill Regimens Less Confusing
When you’re ill, the last thing you want to worry about is whether you’re taking the right pills at the right time, or if you’re about the run out. Now online pharmacy PillPack is mailing any prescription direct to patients, conveniently organized, dated and refilled when necessary.
 PillPack prescriptions come individually pre-sorted and packed by the dose and date they need to be taken, in a convenient strip that can be fed into the pillbox. Members simply tear off that day’s dose, with the date and medication type clearly printed on each pack. As well as offering its service in 31 states of the US, those in all 50 states can buy over-the-counter medicines through the site.
(Source: Springwise)

Online Pharmacy Makes Pill Regimens Less Confusing

When you’re ill, the last thing you want to worry about is whether you’re taking the right pills at the right time, or if you’re about the run out. Now online pharmacy PillPack is mailing any prescription direct to patients, conveniently organized, dated and refilled when necessary.

PillPack prescriptions come individually pre-sorted and packed by the dose and date they need to be taken, in a convenient strip that can be fed into the pillbox. Members simply tear off that day’s dose, with the date and medication type clearly printed on each pack. As well as offering its service in 31 states of the US, those in all 50 states can buy over-the-counter medicines through the site.

(Source: Springwise)

— 3 weeks ago
#pharmacy  #personalized  #e-commerce 
Shoppers Like High Street Stores That Have A Mobile App
66% of consumers in the US are more likely to shop at a store that has a useful mobile app. This figure rises to 84% when app “power users” – the 25 per cent of consumers who use apps most frequently – were surveyed, according to a report from Apigee.
The findings come from a report titled “The Mobile Mandate for Retail”, which gathered data from a survey of 1,000 smartphone owners in a bid to shed light on how mobile apps are changing consumer shopping behaviour and what these changes mean for retailers.
Overall, it found that stores that provide an app see much higher favourability scores among app using customers and this is ultimately influencing the way consumers shop.
81% of current consumers said they have changed how they shop after owning a smartphone or tablet and a further 79% expect their shopping to change even more in the next two years due to smartphones, tablets or apps.
“The rise of mobile isn’t just changing e-commerce. Our research finds that customers not only want brick-and-mortar retailers to deliver key services via apps, they expect them to,” said Bryan Kirschner, director of the Apigee Institute. “And not only that, digitally focused retailers are demonstrating better market results across the board. The message for twenty-first century retailers, whether online or physical, is clear: to succeed, they need to add apps to their strategy.”
(Source: TheDrum)

Shoppers Like High Street Stores That Have A Mobile App

66% of consumers in the US are more likely to shop at a store that has a useful mobile app. This figure rises to
84% when app “power users” – the 25 per cent of consumers who use apps most frequently – were surveyed, according to a report from Apigee.

The findings come from a report titled “The Mobile Mandate for Retail”, which gathered data from a survey of 1,000 smartphone owners in a bid to shed light on how mobile apps are changing consumer shopping behaviour and what these changes mean for retailers.

Overall, it found that stores that provide an app see much higher favourability scores among app using customers and this is ultimately influencing the way consumers shop.

81% of current consumers said they have changed how they shop after owning a smartphone or tablet and a further
79% expect their shopping to change even more in the next two years due to smartphones, tablets or apps.

“The rise of mobile isn’t just changing e-commerce. Our research finds that customers not only want brick-and-mortar retailers to deliver key services via apps, they expect them to,” said Bryan Kirschner, director of the Apigee Institute. “And not only that, digitally focused retailers are demonstrating better market results across the board. The message for twenty-first century retailers, whether online or physical, is clear: to succeed, they need to add apps to their strategy.”

(Source: TheDrum)

— 3 weeks ago
#retail  #brick & mortar  #mobile  #app  #survey 
Why People Follow Brands On Twitter
Over a third of people follow a brand on Twitter because they tweet interesting or engaging content, but the majority say they follow a brand because they like it.
Nielsen also discovered that 50% read about what others are buying and 31% tweet about the purchases they have made.
Getting freebies, taking part in competitions and learning about new services were also given as reasons for following brands on Twitter.
(Source: TheDrum)

Why People Follow Brands On Twitter

Over a third of people follow a brand on Twitter because they tweet interesting or engaging content, but the majority say they follow a brand because they like it.

Nielsen also discovered that 50% read about what others are buying and 31% tweet about the purchases they have made.

Getting freebies, taking part in competitions and learning about new services were also given as reasons for following brands on Twitter.

(Source: TheDrum)

— 3 weeks ago
#twitter  #survey