Contact   

The Heart of Shopping – www.saatchix.com

Take a Guided Tour Through Samsung Talking Fridge

The Talking Fridge offers customers a friendlier shopping experience, with a fresh and highly interactive way to discover a fridge. Equipped with Arduino sensors to detect users and speak to them, the quirk is aimed at educating users on the features of Samsung’s latest fridge, the T9000 Premium Refrigerator.

This non-intrusive, personalized experience for shoppers, made them feel comfortable exploring the new fridge in their own time, without the need for pushy sales people interfering. […]

A tablet next to the fridge enabled users to explore its many features on a mobile app, such as timeless design, smart organization, and optimum freshness. Visual guides with videos showed them all the details about aspects like the triple cooling system, which maintains optimal temperatures in every compartment for longer-lasting freshness.

The average time customers spent with the T9000 fridge was over three minutes, and it exceeded its sales target by 67%, with 136% increase in brand recall.

(Source: psfk)

— 2 days ago
#retail  #experience  #innovation  #shopping  #samsung 
In Amsterdam, Hotel Lets Guests Order High Street Fashion To Their Room
The Dylan hotel in Amsterdam has now launched its own service called Room Shopping, which lets guests source products from the local 9 straatjes district and get them delivered to their room in under an hour.
The service is part of a special package that includes an overnight stay in a double room, with breakfast included. Alongside the usual room service menu, each couple also receives a Room Shopping Menu that features products from 9straatjesonline, the website of the trendy shopping district. As well as enabling customers to order a new outfit to enjoy a complimentary cocktail in Bar Barbou, the menu includes a range of fashion, beauty, design, lifestyle and art products. Each order arrives at the room in under an hour, and guests can simply drop the items off at reception if they wish to return them. Every guest receives a EUR 25 discount on their Room Shopping purchases, as long as they spend over EUR 100.
Those taking advantage of the Room Shopping service could save themselves from wardrobe malfunctions, but can also simply have the items they want to buy delivered to their room to save from carrying them.
(Source: springwise)

In Amsterdam, Hotel Lets Guests Order High Street Fashion To Their Room

The Dylan hotel in Amsterdam has now launched its own service called Room Shopping, which lets guests source products from the local 9 straatjes district and get them delivered to their room in under an hour.

The service is part of a special package that includes an overnight stay in a double room, with breakfast included. Alongside the usual room service menu, each couple also receives a Room Shopping Menu that features products from 9straatjesonline, the website of the trendy shopping district. As well as enabling customers to order a new outfit to enjoy a complimentary cocktail in Bar Barbou, the menu includes a range of fashion, beauty, design, lifestyle and art products. Each order arrives at the room in under an hour, and guests can simply drop the items off at reception if they wish to return them. Every guest receives a EUR 25 discount on their Room Shopping purchases, as long as they spend over EUR 100.

Those taking advantage of the Room Shopping service could save themselves from wardrobe malfunctions, but can also simply have the items they want to buy delivered to their room to save from carrying them.

(Source: springwise)

— 2 days ago with 2 notes
#retail  #shopping  #delivery 
Target In Same-Day Pickup Pilot With Curbside
Curbside, a new startup that specializes in same-day pickup from local stores, launched its service in October with several retailers on board, including a pilot with Target Corp across the greater San Francisco Bay area.“At Target, we are always looking for new ways to improve the shopping experience,” said Casey Carl, Target’s president of omnichannel. “We’re excited to see how our Bay Area guests respond to the Curbside service, which provides an extremely convenient way for guests to get what they need on those days when every moment counts.” Curbside is also available at the Westfield’s Oakridge shopping center in San Jose, serving a number of retailers from a single pickup location.Curbside is designed to be mobile from the ground up, with a one-stop destination app that allows shoppers to find the products that are in stock at multiple local stores and check out with a single tap. […] Shoppers can shop hundreds of thousands of items, available at local stores, any time and pick it up at the location they want, all without having to find items on shelves or wait in checkout lines.
At Curbside Pickup locations, shoppers can get what they need without having to park or get out of their car. The app’s location capabilities notify the Curbside staff that shoppers are approaching so their items are ready. […]
(Source: CSA)

Target In Same-Day Pickup Pilot With Curbside

Curbside, a new startup that specializes in same-day pickup from local stores, launched its service in October with several retailers on board, including a pilot with Target Corp across the greater San Francisco Bay area.

“At Target, we are always looking for new ways to improve the shopping experience,” said Casey Carl, Target’s president of omnichannel. “We’re excited to see how our Bay Area guests respond to the Curbside service, which provides an extremely convenient way for guests to get what they need on those days when every moment counts.”

Curbside is also available at the Westfield’s Oakridge shopping center in San Jose, serving a number of retailers from a single pickup location.

Curbside is designed to be mobile from the ground up, with a one-stop destination app that allows shoppers to find the products that are in stock at multiple local stores and check out with a single tap. […]

Shoppers can shop hundreds of thousands of items, available at local stores, any time and pick it up at the location they want, all without having to find items on shelves or wait in checkout lines.

At Curbside Pickup locations, shoppers can get what they need without having to park or get out of their car. The app’s location capabilities notify the Curbside staff that shoppers are approaching so their items are ready. […]

(Source: CSA)

— 2 days ago
#retail  #delivery  #brick & click  #shopping  #m-commerce 

Walmart Tests New Drive-Thru Concept

Walmart started testing a new concept called Walmart Pickup – Grocery, a service that allows customers to order online from a selection of 10,000 grocery and household products and schedule a pickup time for as little as two hours or as far as three weeks in the future. […]

By launching the concept, Walmart joins a long list of grocery services all created with the common goal of basically eliminating the need to “go” grocery shopping by actually strolling through store aisles. We’re talking about online grocery delivery options from the likes of Amazon and Instacart, as well as drive-thru and pickup services akin to what Walmart is doing, via more established players such as Relay Foods and Peapod, which work with local supermarkets and often also offer delivery.

For all of the above, the big selling point is convenience, saving shoppers the time and hassle involved in the boring but necessary task of gathering of groceries. […]

(Source: Time | CSPnet)

— 1 week ago with 1 note
#retail  #brick & click  #delivery  #shopping  #Walmart 

Today’s Empowered Shopper and Opportunities to Reach Them

Shoppers have never been more empowered than they are today. They’re connected, aware of where the deals and best products are – and they have a more complex path to purchase to navigate. As a result, retailers are challenged to stay on top of trends – and understand what they mean for their businesses.

Today, there’s no bigger trend for retailers than the evolving path to purchase. And with that as a backdrop, the onus is on them to know how consumers are shopping and where. If they don’t, consumers may shop elsewhere, find another vendor’s products more easily or decide to make a purchase because one option is easier than another.

Digital is a big factor affecting the consumer’s evolving path to purchase. App usage in 2013, for example, grew 115%, and tablet usage increased 141% since 2010, both of which highlight the impact digital is having on consumer behavior. Nielsen expects online consumer product goods (CPG) sales in the U.S. next year will be 2.5 times greater than they were in 2010 ($32 billion vs. $12 billion), impressing upon retailers the growing importance of understanding the interplay between online and offline shopping trends.

Touch Points are Expanding
In addition to exploring new digital avenues, consumers are broadening the number of touch points – sources they refer to before and during shopping – and most of them are digital. And this is good news because shoppers who engage with more touch points are more loyal, and retailers that embrace more touch points will command a higher share of wallet and gain higher brand equity scores. […]

Print Isn’t Dead
Despite current trends, Nielsen research has found that more retailers believe print marketing is more important than digital. And this belief is not unfounded. According to Nielsen research, today, more than half of all U.S. shoppers still leverage print at least once a week to seek product and sales information. This is nearly 20 points higher than the next-closest digital touch point, emails.

(Source: Nielsen)

— 2 weeks ago
#retail  #survey  #shopper  #in-store 
Breaking Down Barriers To E-commerce Growth in Consumables
By and large, consumers have always been hands-on when it comes to shopping for consumables. We squeeze the Charmin, smell the flowers and check for cracked eggs before heading to checkout. That’s why it comes as no surprise that a recent Nielsen online survey found that the highest-growth product categories for online purchase intentions include e-books, event tickets, computer software, sporting goods and music.
While the online market for buying groceries and many other consumables is smaller by comparison, it is starting to show promise. When it comes to growing an online shopper base for consumable categories, knowing what drives behavior is vital to increased engagement. And, of course, not all shoppers want the same things.
While some shoppers treasure convenience and are less risk averse, others need research and reassurance before making a purchase. Still others are bargain hunters, always on the search for a good deal. And then there are the skeptics. For these cynical shoppers, overcoming negative online perceptions can be the difference between a doubter and a devotee.
Regardless of shopper classification, when it comes to shopping online for consumable products, the experience must be convenient, cost-effective and safe. Companies that address these critical, universal components will be best-positioned for online success. […]
(Source: Nielsen)

Breaking Down Barriers To E-commerce Growth in Consumables

By and large, consumers have always been hands-on when it comes to shopping for consumables. We squeeze the Charmin, smell the flowers and check for cracked eggs before heading to checkout. That’s why it comes as no surprise that a recent Nielsen online survey found that the highest-growth product categories for online purchase intentions include e-books, event tickets, computer software, sporting goods and music.

While the online market for buying groceries and many other consumables is smaller by comparison, it is starting to show promise. When it comes to growing an online shopper base for consumable categories, knowing what drives behavior is vital to increased engagement. And, of course, not all shoppers want the same things.

While some shoppers treasure convenience and are less risk averse, others need research and reassurance before making a purchase. Still others are bargain hunters, always on the search for a good deal. And then there are the skeptics. For these cynical shoppers, overcoming negative online perceptions can be the difference between a doubter and a devotee.

Regardless of shopper classification, when it comes to shopping online for consumable products, the experience must be convenient, cost-effective and safe. Companies that address these critical, universal components will be best-positioned for online success. […]

(Source: Nielsen)

— 2 weeks ago
#retail  #e-commerce  #survey  #online 

Pop-up Gallery To Launch An Empire

Connoisseur Gourmet Ice Cream has hosted a week long a pop up gallery in Sydney’s Surry Hills, giving consumers free samples of its new flavour range, the Empire Collection.

The new collection includes four new flavours inspired by historical characters, all of which had a connection to the origins of ice cream – as displayed on packaging designed by Melbourne-based artist, Steve Cross.

Emma-Jane Collins, head of marketing at Connoisseur, said the brand wanted to bring the Empire Collection story and artwork to life in an experience which was decadent, new, and exciting, combining the taste of ice cream with the visual pleasure of art. […]

(Source: InsightRetail)

— 3 weeks ago
#retail  #pop-up  #promotion 

French Architecture And A Lot Of Imagination

A new website for luxury retailer Hermés , La Maison des Carrés, is beautiful and as intricately designed as the product it’s selling. Inspired by an impossible vision for a perfect physical store, La Maison de Carrés is immersive.

With many playful animations, surprising gestures and functionality, the website recreates the act of discovery often reserved for physical stores. With more than 600 different models of silk squares, shawls, twills, scarves and stoles, the store makes purchasing possible with just three easy clicks.

When visiting the website, you begin at the top floor of the building (as opposed to the front door). On the left is a mailbox and women riding blimps and flowering plants. Perched on the roof is a horsed man carrying the banners of the Hermés brand. True to the equestrian origins of the French brand, several horses in stables populate numerous rooms in the building. […]

(Source: psfk)

— 3 weeks ago
#retail  #e-commerce  #online  #digital  #Hermes 
Makeup Genius App Revolutionizes The Way People Shop Cosmetics

L’Oreal’s Makeup Genuis App offers a virtual experience for cosmetics. The app allows potential customers to see themselves wearing makeup that isn’t already applied in real life. Instantly try on different shades and shadows at the quick tap of a button by applying makeup to your reflection.
When you hold your smartphone up, the preferred lip gloss, eye-shadow or bronzer moves along with your facial expressions while taking into effect the surrounding light.
Virtual cosmetics is a mess-free experience developed by a team of scientists and engineers in the company’s Connected Beauty Incubator. The team of 15 built out the app over two years, testing eye, lip and cheek products on hundreds of models with various skin types and colors.
They put the models under 400 different lighting conditions to capture the natural change in shade and texture. Over 100,000 images were taken to differentiate the makeup from real-life and digital. According to Bloomberg Businessweek, Makeup Genius is the company’s most advanced digital production to date. […]
(Source: psfk)

Makeup Genius App Revolutionizes The Way People Shop Cosmetics

L’Oreal’s Makeup Genuis App offers a virtual experience for cosmetics. The app allows potential customers to see themselves wearing makeup that isn’t already applied in real life. Instantly try on different shades and shadows at the quick tap of a button by applying makeup to your reflection.

When you hold your smartphone up, the preferred lip gloss, eye-shadow or bronzer moves along with your facial expressions while taking into effect the surrounding light.

Virtual cosmetics is a mess-free experience developed by a team of scientists and engineers in the company’s Connected Beauty Incubator. The team of 15 built out the app over two years, testing eye, lip and cheek products on hundreds of models with various skin types and colors.

They put the models under 400 different lighting conditions to capture the natural change in shade and texture. Over 100,000 images were taken to differentiate the makeup from real-life and digital. According to Bloomberg Businessweek, Makeup Genius is the company’s most advanced digital production to date. […]

(Source: psfk)

— 3 weeks ago
#beauty  #app  #augmented reality  #mobile 

The 1,000 Virtual Stores of Yihaodian

Yihaodian, one of China’s leading e-commerce websites, taking the battle for China’s grocery shoppers ‘offline.’

In a guerilla stunt, Yihaodian has just launched 1,000 stores overnight through an app. These stores are located at some of China’s most iconic landmark locations as well as directly in front of Yihaodian's offline competitor brick & mortar supermarket stores.

The interesting twist is that these Yihaodian stores are not real brick & mortar stores. They are virtual 3D stores where consumers can only see, visit and shop in them by using the Yihaodian Virtual Store App while being physically at one of the 1,000 locations. Each of the stores is packed with promotional discount coupons and high-value, free gift vouchers that are just waiting to be claimed by shoppers.

The word was spread socially on Weibo (the Chinese version of Twitter) during the launch of the promotional video to garner national attention.

(Source: YouTube)

— 3 weeks ago
#retail  #e-commerce  #virtual  #augmented reality  #mobile 

Online’s Day Off

American Express has partnered with retailers Birchbox, Bonobos and Rent the Runway to present Online’s Day Off. This two-day event includes a thought-leadership panel on September 18th and a shopping event on the 20th. It will showcase innovative ways that e-commerce leaders are converting their online success into brick-and-mortar opportunities.

Birchbox opened a physical store where consumers can browse a curated selection of beauty, grooming, and lifestyle products. Bonobos’ Guideshops let clients shop the brand’s latest apparel styles in a personalized environment. Rent the Runway’s stores enable consumers to enlist stylists to find the right look for upcoming events.

Event participants will share their business insights at the panel exploring top fashion, retail and e-commerce trends. The discussion will also cover how these retailers used technology to launch as small merchants and quickly expand into retail pioneers. […]

"Online’s Day Off, like many of the other small merchant-focused initiatives supported by American Express, was created to connect our small merchant partners to seasoned entrepreneurs and industry experts who can help them successfully navigate a changing business environment. Most importantly, we want to help small merchants and what better way to do that than to provide resources that enable them to grow their business."

(Source: psfk)

(Find 6 additional videos here)

— 1 month ago with 2 notes
#retail  #digital  #in-store  #experience  #e-commerce 

Porsche Unveils Pop-up Record Store in NYC

Anyone who thinks there aren’t any creative idea combinations left for pop-up stores should have a look at the latest from Porsche. The Sound of Porsche is a three week long, multi sensory popup brand experience space located in Manhattan’s Meatpacking District. The space uses a rather different approach from previous automaker brand experience efforts by focusing predominantly on sound. Divided into four areas, more than half of the space is dedicated to audio driven programming.

Once inside the space, visitors first encounter rows of media stations stocked with ‘record bins’ containing Porsche media playlists. Each of the records resembles a real 12″ vinyl sleeve with artwork. The records contain a collection of short video clips each curated around a theme like design, racing heritage and ‘A Porsche Goes to Hollywood’, with Sally Carrera from the Pixar Cars films. […]

Beyond the media stations is The Sound Lab Virtual Drive Experience powered by Bose® The glass enclosed, acoustically treated room features a new 911 Carrera 4S Coupe serving as a projection screen. Visitors can select from three media experiences, metropolitan melody (urban drive), country cadence (mountain pass) or racing rhythm (the Nurburgring) to experience audio from each location and video projection mapped on to the car giving the sensation of a high speed drive. […]

September 16 – October 5, 2014
446 West 14th Street btw 9th and 10th Ave

(Source: psfk)

— 1 month ago
#retail  #pop-up  #experience  #sound  #porsche 
Charting a Digital Course
The September 2014 issue of Shopper Marketing includes the Shopper Marketing Digital Collaboration Playbook, a first attempt to catalog the numerous ways that top retailers are using new tools to communicate with shoppers along the path to purchase. 
The “Playbook” is a brief rundown of the technologies and platforms – websites, mobile apps, social networks, etc. – that 13 key retailers [in the US] are employing to drive digital shoppers to bricks-and-mortar locations or, increasingly, to get them to buy online. 
The chart is a response to the steady stream of requests [the P2PI] received to begin mapping out the digital shopper marketing landscape at the tactical level. Many of the marketers who contact us profess the need to “simply know what tools are out there” before they can begin the more important task of building an effective strategic plan.
Among the many challenging aspects of digital shopper marketing is that there’s an almost endless array of options from which to choose, [but they’ve] covered most of the key tactics these 13 retailers have been employing.
(Source: P2PI)

Charting a Digital Course

The September 2014 issue of Shopper Marketing includes the Shopper Marketing Digital Collaboration Playbook, a first attempt to catalog the numerous ways that top retailers are using new tools to communicate with shoppers along the path to purchase.

The “Playbook” is a brief rundown of the technologies and platforms – websites, mobile apps, social networks, etc. – that 13 key retailers [in the US] are employing to drive digital shoppers to bricks-and-mortar locations or, increasingly, to get them to buy online.

The chart is a response to the steady stream of requests [the P2PI] received to begin mapping out the digital shopper marketing landscape at the tactical level. Many of the marketers who contact us profess the need to “simply know what tools are out there” before they can begin the more important task of building an effective strategic plan.

Among the many challenging aspects of digital shopper marketing is that there’s an almost endless array of options from which to choose, [but they’ve] covered most of the key tactics these 13 retailers have been employing.

(Source: P2PI)

— 1 month ago
#retail  #digital  #mobile  #social  #e-commerce  #survey 
A Healthy Snack Aisle For Kids
One of the biggest challenges in this advertising-heavy world is to get kids to make healthy eating choices rather than going straight for the sugary snacks. Teaching kids to make the right choices can also be a struggle for parents, for whom grocery shopping is just one errand on an ever growing list. Giant Eagle, a supermarket chain, is making it a little easier by putting up signs and sections to help parents and their children make healthy snacking choices.
These kid-friendly sections have appear in over 200 stores in the mid-Atlantic and Ohio, using banners with bright lettering to catch the attention of kids and highlight where the snacks can be found, much like the candy or cereal aisles do. This section of easy to pack, easy to eat healthy treats are not only great for teaching kids how to eat better but also makes it easy for parents to prep them for school lunches, car rides, and even for dessert at home.
Giant Eagle isn’t the only store trying this model out. Walmart is piloting this same concept in 30 of their California stores to see if its something they want to expand nation wide later this fall. […]
(Source: psfk)

A Healthy Snack Aisle For Kids

One of the biggest challenges in this advertising-heavy world is to get kids to make healthy eating choices rather than going straight for the sugary snacks. Teaching kids to make the right choices can also be a struggle for parents, for whom grocery shopping is just one errand on an ever growing list. Giant Eagle, a supermarket chain, is making it a little easier by putting up signs and sections to help parents and their children make healthy snacking choices.

These kid-friendly sections have appear in over 200 stores in the mid-Atlantic and Ohio, using banners with bright lettering to catch the attention of kids and highlight where the snacks can be found, much like the candy or cereal aisles do. This section of easy to pack, easy to eat healthy treats are not only great for teaching kids how to eat better but also makes it easy for parents to prep them for school lunches, car rides, and even for dessert at home.

Giant Eagle isn’t the only store trying this model out. Walmart is piloting this same concept in 30 of their California stores to see if its something they want to expand nation wide later this fall. […]

(Source: psfk)

— 1 month ago
#retail  #shopping  #in-store  #kids 

Twitter Tests E-Commerce

Twitter has begun its push into e-commerce with the launch of a ‘buy’ button.

The feature is a first for the social networking site and has been introduced to a small percentage of users in the US who are now able to buy product from a test group of brands, music artists, and non for profit organisations via promoted tweets.

Retail brands involved in the trial include fashion house Burberry and The Home Depot.

Users can purchase product by selected the ‘buy’ button the site. Customers will then get additional product details and be prompted to enter their shipping and payment information. Once the order is confirmed, the information is sent to the merchant for deliver

“This is an early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun,” Tarun Jain, Group Product Manager, Twitter, said. […]

(Source: InsightRetail)

— 1 month ago
#retail  #mobile  #s-commerce  #shoppable  #twitter