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New Digital Technologies Fuel Retail’s Focus

The market for innovative retail technology is enormous. With retailers scrambling to transform stores and leapfrog the competition, solution providers are in prime position to reap long-term benefits.

Download Intel’s “Strengthening Retail Brands with Digital and Mobile Technologies” to read about the latest in-store innovations that are piquing the industry’s interest and making their way into new go-to-market strategies, including:

_ Visual shelf-merchandising solutions that drive increased sales and reduce inventory distortion.
_ Intelligent vending solutions that take self-service to new levels, including personalized recommendations, cashless payments, and consumer analytics.
_ Virtual showrooms that bridge the gap between online and in-store shopping … all in 3D.

(Source: Intel)

— 6 hours ago with 1 note
#retail  #in-store  #digital  #interactive  #shopping 

NikeFuel Box in New York
Posted Jul 17, 2014 by

"Free Nike gear sitting in the middle of a public place? This will either go down in the books as a damned clever marketing move or a great way to cause a panic.

Early this morning, we started hearing whispers of a vending machine that had been plopped down somewhere in New York. But there’s a twist! Two twists, really. This vending machine only dishes out Nike gear… and it doesn’t accept cash. To get something out of the machine, you’d need to cough up some points from a Nike FuelBand.

Before you strap on your FuelBand and head out on a quest for swag, two things to know:
_ The machine is mostly filled with things like socks, shirts, and hats. Free stuff is free stuff, but don’t expect to walk away with a pair of classic Jordans or anything.
_ We’ve seen a few people mention that it only counts Fuel points from today, not the points you’ve built up over time. So you’ll need to move around a bit first. Apparently things in the machine start at around 500 fuel points, with the “good stuff” going for 1000+ points.

Nike has been tweeting out hints as to where the vending machine is located, but lurking around Twitter and Instagram helped to narrow it down a bit.

(Source: TechCrunch)

— 14 hours ago with 1 note
#vending  #guerilla  #NIKE  #promotion 

Birchbox Aims to Bring ‘Artificial Intelligence’ to Offline Retail

Birchbox has opened its first brick-and-mortar location with a 4,500 square foot storefront in New York’s fashionable SoHo district in June. The much-hyped beauty e-retailer aims to make the shopping experience akin to what its online patrons are accustomed to via a large touchscreen and four iPads that will float around the duplex-styled outlet.

Per an email from Birchbox co-founder and co-CEO Katia Beauchamp, the store applies “the insight and feedback from our hundreds of thousands of [digital] customers to better understand what makes them tick, and create a customer-first, holistic offline shopping experience. … [Our online platform] uses artificial intelligence and machine learning to personalize product recommendations and samples for subscribers and shoppers—and this same model will be applied to the offline retail experience.”

Customers will be able to use iPad apps to zero in on personal-care products that make sense to them according to individual attributes, such as skin tone, hair color, hair style, etc. Text-based content, videos and digital product reviews will be available, too. […]

[In addidtion, a basement-level salon books hair and makeup appointments.]

The brand has briefly experimented with offline commerce in recent months, opening five so-called pop-up stores for stints in New York City and the Hamptons.

Now, Birchbox follows in eBay, Warby Parker and Bonobos’ footsteps as an e-commerce brand trying its hand at a full-time retail location.

(Source: AdWeek)

— 4 days ago
#retail  #in-store  #shopping  #e-commerce 

Storefront Turns into Fox’s Den Made Entirely of Paper

The window of the Hermès store in Paseo de Gracià, Barcelona stops people in their tracks with a handcrafted fairy-tale scene. It portrays the den of a very sophisticated fox, who is sitting on a stool surrounded by his belongings. Everything in the scene is made from orange and blue paper and the fox himself is crafted from pointed strips of leather.

The Fox’s Den was made by Zim & Zou, a design studio based in Nancy, France for the luxury fashion house. Instead of composing images on a computer, founders Lucie Thomas and Thibualt Zimmerman, specialize in sculptures, illustration and installations made of paper and other tangible materials.

[…] A few Hermès accessories are present, such as silk scarves hanging from the chest of drawers and one of the brand’s famous bags in the corner. It’s a delightful scene and the closer you look, the more you can appreciate the skill that went into constructing the fox’s fictional world.

(Source. psfk)

— 4 days ago with 8 notes
#store front  #shop window  #PaperArt  #Hermes 

The World’s First Flavour-Matching Social Vending Machine

Ever wondered what your social media profile says about you? Cadbury has created the world’s first flavour-matching social vending machine - introducing the ‘Joy Generator’! Watch chocolate lovers discover their true Cadbury Dairy Milk flavour personality match based on their Facebook likes and interests. Their personalised flavour match block is then automatically dispensed for free!

(Source: You Tube)

— 5 days ago
#vending  #Social media  #promotion 

Nescafé Inserts 3D Mugs Into Newspapers

Reading the morning paper can be quite lonely- even for those crammed in a busy metro or stuck in a crowded plaza. Readers must divert their attention from their surrounding environment to focus on the words at hand.

To inspire readers to lift their eyes and interact with those around them, Nescafé has constructed newspaper advertisements equipped with two foldable mugs packed with instant coffee […]

(Source: psfk)

— 1 week ago with 1 note
#promotion  #print 

An Upper Limit For Apps?

There are now well over a million mobile applications in both Google Play and the iTunes App Store alike, and growth of those app marketplaces shows no sign of slowing down. However, according to new data from Nielsen, there may be an upper limit to how many apps people will interact with over the course of a month, and that number – just over a couple dozen – hasn’t grown much over the past few years.

According to Nielsen, U.S. iPhone and Android users over 18 have been increasing the time they spend using mobile applications, which is up 65 percent over just two years ago. In the last quarter of 2013, for example, users spent 30 hours, 15 minutes using apps per month. That’s a full half-day more than the 18 hours, 18 minutes they spent per month in Q4 2011, the new report notes. […]

What’s interesting is how little the number of apps used per month has changed over this same period of time, however. In Q4 2011, the average number of apps used per month was 23.2. The following year (Q4 2012) it grew to 26.5, and as of Q4 2013 it was just 26.8. […]

Nielsen found that social networking and search apps still dominate the time we spend in smartphone applications - even more so than games – accounting for nearly 11 hours per month as of Q4 2013. Gaming and other entertainment (including video and audio) grew 71 percent year-over-year to account for 10 hours, 34 minutes. […]

Even though older users may not have as much time to spend using apps per month, that usage is still quite significant. For instance, those aged 55+ today spend more than 21 hours across 22 apps per month. It’s this kind of trend that’s having an impact outside of the app universe as well, as apps have begun to eat into the time we would have spent on other leisure activities, like reading books or watching TV.

The question for mobile companies today is no longer just how to get installed, but how to become one of those some half-dozen apps that gets used monthly.

(Source: techcrunch)

— 2 weeks ago
#survey  #app  #nielsen  #consumer 
A World Wakes Up
This is the first part in the IKEA Life at Home Report series, where they explore the home lives of people all over the globe – dug into how the world wakes up by tuning in to eight different metropoles in eight different countries and have investigated the morning routines, habits and wishes of those who live there.
"With the Life at Home Report we want to share our insights, raise awareness and interest, spark debate and contribute to the constant journey of creating an even better everyday life for the many people – together."
The IKEA Life at Home Report is divided in two parts. The first part shares insights based on the new global survey […] and in the second part brings new perspectives and interesting findings by mixing the survey’s raw data with the Data Mixing Board
(Source: Ikea)

A World Wakes Up

This is the first part in the IKEA Life at Home Report series, where they explore the home lives of people all over the globe – dug into how the world wakes up by tuning in to eight different metropoles in eight different countries and have investigated the morning routines, habits and wishes of those who live there.

"With the Life at Home Report we want to share our insights, raise awareness and interest, spark debate and contribute to the constant journey of creating an even better everyday life for the many people – together."

The IKEA Life at Home Report is divided in two parts. The first part shares insights based on the new global survey […] and in the second part brings new perspectives and interesting findings by mixing the survey’s raw data with the Data Mixing Board

(Source: Ikea)

— 2 weeks ago
#survey  #IKEA  #consumer  #demographics 

Shopping Bag Encourages Buyers To Donate Unwanted Clothes

Many of us buy new things even when we’ve already got a closet full of barely worn clothes. Swedish fashion label Uniforms for the Dedicated has come up with a creative way to alter that behavior with the Rag Bag, a biodegradable shopping bag that makes it effortless to donate unwanted clothes. The pre-addressed and postage-paid carrier breaks down various barriers consumers might encounter before making a donation.

Based on the motto “Donate something old every time you buy something new,” the bag is made from a strong biodegradable plastic. Colors were used to distinguish between old and new, white for something you just bought, and black for something you’re about to donate.

To put the bag to work, simply remove your newly purchased garment, flip the bag inside out, put in an old garment, seal the bag and put it in the post box. Your unwanted items will then make their way to a charity that can give them a second life in service of those who are less privileged.

(Source: psfk)

— 2 weeks ago with 3 notes
#shopping  #bag  #sustainability  #donation  #retail 
How Top Style Bloggers Are Earning $1 Million A Year
Eager to drive sales, luxury brands and retailers are offering outsize appearance fees to Internet-famous trendsetters. Fees have gone up from a minimum of $5,000 five years ago to $10,000 to $15,000 today, WWD reports. On top of that, bloggers earn money from affiliate sales (essentially, commissions from retailers for online customer referrals); brand collaborations (which usually involve teaming up with designers on capsule collections); launching their own clothing collections; and ad revenue from their sites. All that can add up to seven-figure annual incomes, WWD says. Bloggers are becoming brands in themselves, turning their musings on fashion—often born as personal hobbies—into businesses.
One of the most charismatic of these bloggers is 32-year-old Bryan Grey-Yambao, of Bryanboy. Though he’s not a millionaire just yet, he says he makes enough to “live comfortably and be able to not wear samples and buy my clothes retail.” Comfortably enough, in fact, to have been able to turn down a six-figure editorial job offer from a major publication, as well as an offer from a major brand to design three bags for $75,000. Last year, he was paid $40,000 to show up at the ribbon cutting ceremony at Bangkok’s Siam Center.
RewardStyle, an invite-only affiliate marketing network that helps bloggers (as well as YouTube stars, magazines, and websites) monetize their content by making commissions off the items they write about, keeps tabs on top performers, who they say can make more than $80,000 a month from affiliate sales alone.
(Source: Co.Design)

How Top Style Bloggers Are Earning $1 Million A Year

Eager to drive sales, luxury brands and retailers are offering outsize appearance fees to Internet-famous trendsetters. Fees have gone up from a minimum of $5,000 five years ago to $10,000 to $15,000 today, WWD reports. On top of that, bloggers earn money from affiliate sales (essentially, commissions from retailers for online customer referrals); brand collaborations (which usually involve teaming up with designers on capsule collections); launching their own clothing collections; and ad revenue from their sites. All that can add up to seven-figure annual incomes, WWD says. Bloggers are becoming brands in themselves, turning their musings on fashion—often born as personal hobbies—into businesses.

One of the most charismatic of these bloggers is 32-year-old Bryan Grey-Yambao, of Bryanboy. Though he’s not a millionaire just yet, he says he makes enough to “live comfortably and be able to not wear samples and buy my clothes retail.” Comfortably enough, in fact, to have been able to turn down a six-figure editorial job offer from a major publication, as well as an offer from a major brand to design three bags for $75,000. Last year, he was paid $40,000 to show up at the ribbon cutting ceremony at Bangkok’s Siam Center.

RewardStyle, an invite-only affiliate marketing network that helps bloggers (as well as YouTube stars, magazines, and websites) monetize their content by making commissions off the items they write about, keeps tabs on top performers, who they say can make more than $80,000 a month from affiliate sales alone.

(Source: Co.Design)

— 1 month ago
#social  #blogger  #fashion 
Big Data And The Path To Purchase
The path to purchase has dozens of points where retailers can collect valuable data, enhance the shopping experience, and convert browsers into buyers. But beware: The volume of data can be overwhelming, and it’s easy to veer off cource. By steering clear of “data detours”, retailers can focus on actionable data to drive customers the finish line.
(Source: baynote)

Big Data And The Path To Purchase

The path to purchase has dozens of points where retailers can collect valuable data, enhance the shopping experience, and convert browsers into buyers. But beware: The volume of data can be overwhelming, and it’s easy to veer off cource. By steering clear of “data detours”, retailers can focus on actionable data to drive customers the finish line.

(Source: baynote)

— 1 month ago
#retail  #infographics  #e-commerce  #digital 
Amazon Phone Identifies Any Product And Finds Links To Purchase
Amazon recently unveiled its new smartphone, the Fire Phone, which becomes available in July, and alongside that announcement, the company has also unveiled its new Firefly service, which allows people to identify products and information out in the real world and then find the links to purchase those items.
The Firefly service is like a shoppable Shazam, the popular mobile app that recognizes the music and media playing around the user. The service comes as a built-in feature in the Fire phone and it basically recognizes objects in the real world, including QR codes, bar codes, web and email addresses, phone numbers, movies, music, TV episodes, and millions of other products.
Firefly combines multiple image, text and audio recognition technologies with Amazon’s vast library of physical and digital content to identify products and information in the real world. The Fire Phone has a dedicated button for Firefly and Fire users simply have to press the dedicated Firefly button to scan an item and take action in seconds. Of course, Firefly not only provides the information about the item but also the Amazon purchase links so users can decide whether they want to buy the item or not.
(Source: psfk | amazon)

Amazon Phone Identifies Any Product And Finds Links To Purchase

Amazon recently unveiled its new smartphone, the Fire Phone, which becomes available in July, and alongside that announcement, the company has also unveiled its new Firefly service, which allows people to identify products and information out in the real world and then find the links to purchase those items.

The Firefly service is like a shoppable Shazam, the popular mobile app that recognizes the music and media playing around the user. The service comes as a built-in feature in the Fire phone and it basically recognizes objects in the real world, including QR codes, bar codes, web and email addresses, phone numbers, movies, music, TV episodes, and millions of other products.

Firefly combines multiple image, text and audio recognition technologies with Amazon’s vast library of physical and digital content to identify products and information in the real world. The Fire Phone has a dedicated button for Firefly and Fire users simply have to press the dedicated Firefly button to scan an item and take action in seconds. Of course, Firefly not only provides the information about the item but also the Amazon purchase links so users can decide whether they want to buy the item or not.

(Source: psfk | amazon)

— 1 month ago
#m-commerce  #Amazon  #mobile  #shopping 
DuaneReade To Connect With Shoppers Inside And Outside The Store
We’ve all heard of shops monitoring our behaviour but Duane Reade, the largest drugstore chain in New York, is taking this one step further by tracking consumer movements before they even walk through the door. Using Apple’s latest micro-location technology, the iBeacon, the brand’s app has been updated to send people personalized coupons and offers based on their proximity to the store and their purchase history.
Launched on May 1st at ten Manhattan locations, the updated iPhone app enables the Walgreens-owned brand to engage with consumers through mobile interaction. When approaching one of the pilot stores, app users will receive notifications on their lock screen, coupon offers based on previous preferences and even product reviews for items they browse inside.
With iBeacon, Duane Reade aims to enhance the customer in-store experience by providing people with relevant information based on their location. As well as coupons, app users will have access to their loyalty program barcode, a product locator via the in-store map and instant Instagram 4X4 prints in-store.
(Source: psfk | MarketWatch)

DuaneReade To Connect With Shoppers Inside And Outside The Store

We’ve all heard of shops monitoring our behaviour but Duane Reade, the largest drugstore chain in New York, is taking this one step further by tracking consumer movements before they even walk through the door. Using Apple’s latest micro-location technology, the iBeacon, the brand’s app has been updated to send people personalized coupons and offers based on their proximity to the store and their purchase history.

Launched on May 1st at ten Manhattan locations, the updated iPhone app enables the Walgreens-owned brand to engage with consumers through mobile interaction. When approaching one of the pilot stores, app users will receive notifications on their lock screen, coupon offers based on previous preferences and even product reviews for items they browse inside.

With iBeacon, Duane Reade aims to enhance the customer in-store experience by providing people with relevant information based on their location. As well as coupons, app users will have access to their loyalty program barcode, a product locator via the in-store map and instant Instagram 4X4 prints in-store.

(Source: psfk | MarketWatch)

— 1 month ago
#retail  #mobile  #interactive  #ibeacon 

Coca-Cola 2nd Lives

Coca-Cola has launched a new campaign featuring a line of 16 unique bottle caps that can be attached to its bottles after they’ve been used. The company partnered with Ogilvy & Mather China for ’2nd Lives,’ with the aim of encouraging people to reuse and recycle more plastic.

As part of its global sustainability program, Coca-Cola imagines what it would be like if their empty bottles weren’t thrown away and instead they had a second life after the Coke was gone. The innovative caps they’ve created can be screwed onto the top of the bottles after consumption. They transform the boring empty bottles into fun and useful objects.

(Source: psfk)

— 1 month ago
#Coca-Cola  #sustainability  #innovation 
It’s All At The Mall
The news regularly touts the rise of e-commerce and predicts the coming demise of “brick-and-mortar retailers” in today’s increasingly digital world. Yet online is currently on track to equal just 5-6 percent of consumer packaged goods sales in 2015. And while shopping from the comfort of a couch is convenient, people still crave a physical place to congregate, connect and engage. More and more, shopping centers are fulfilling a big part of that need.
No longer just a place to shop, shopping centers are becoming key activity centers in the social fabric of communities, elevating their purpose beyond simply offering an outlet to buy groceries or pick up a new blouse. This concept is nothing new, but efforts to integrate fully into communities have been rare. However, as shopping centers and malls remain prominent in our culture and consciousness, developers and retailers face big opportunities to activate communities and become a central gathering space for consumers.
The Shopping Center Landscape Remains Stable
Reaffirming the role shopping centers play in American culture, the industry landscape remained stable from 2013 to 2014, indicating growing stability in shopping center development. According to the 2014 State of the Shopping Center report, the number of large shopping centers (200K+ gross leasable area {GLA}) grew by 3 percent in the past year. Community centers, which feature neighborhood-serving amenities like grocery stores and dry cleaners, are still the most common type of shopping center in 2014, comprising 46 percent of centers. In 2013, Nielsen reported the rise of lifestyle centers and the decline of traditional malls like regional and super-regional centers. This trend is holding true in 2014 as consumers continue to be drawn to the shopping experience offered by lifestyle centers with their mix of retail, restaurants and entertainment options.
(Source: Nielsen)

It’s All At The Mall

The news regularly touts the rise of e-commerce and predicts the coming demise of “brick-and-mortar retailers” in today’s increasingly digital world. Yet online is currently on track to equal just 5-6 percent of consumer packaged goods sales in 2015. And while shopping from the comfort of a couch is convenient, people still crave a physical place to congregate, connect and engage. More and more, shopping centers are fulfilling a big part of that need.

No longer just a place to shop, shopping centers are becoming key activity centers in the social fabric of communities, elevating their purpose beyond simply offering an outlet to buy groceries or pick up a new blouse. This concept is nothing new, but efforts to integrate fully into communities have been rare. However, as shopping centers and malls remain prominent in our culture and consciousness, developers and retailers face big opportunities to activate communities and become a central gathering space for consumers.

The Shopping Center Landscape Remains Stable

Reaffirming the role shopping centers play in American culture, the industry landscape remained stable from 2013 to 2014, indicating growing stability in shopping center development. According to the 2014 State of the Shopping Center report, the number of large shopping centers (200K+ gross leasable area {GLA}) grew by 3 percent in the past year. Community centers, which feature neighborhood-serving amenities like grocery stores and dry cleaners, are still the most common type of shopping center in 2014, comprising 46 percent of centers. In 2013, Nielsen reported the rise of lifestyle centers and the decline of traditional malls like regional and super-regional centers. This trend is holding true in 2014 as consumers continue to be drawn to the shopping experience offered by lifestyle centers with their mix of retail, restaurants and entertainment options.

(Source: Nielsen)

— 1 month ago
#retail  #shopping  #mall  #survey