Contact   

The Heart of Shopping – www.saatchix.com
World Retail Study Tour
Westfield believes that the most powerful weapon in retail is knowledge. That’s why they use all their experience and resources to help the retailers who lease space in our shopping centres realise their goals.
Today’s increasingly competitive market requires on-going skill development and innovative training programs to achieve consistent improvement and growth. For this reason, Westfield has developed retail education programs such as Retail Seed workshops and online training, Executive MasterClasses, Breakfast Seminar Series, Retail consultant program and study tours to help retailers stay not only in touch but ahead. Westfield has explored the world of retail every year, bringing back fresh learnings and inspiration from the major markets on the planet. Each year they carefully select five of the leading retail cities on earth – to immerse you in the very latest in retail best practice over a condensed two-week period.
(Source: Westfield)

World Retail Study Tour

Westfield believes that the most powerful weapon in retail is knowledge. That’s why they use all their experience and resources to help the retailers who lease space in our shopping centres realise their goals.

Today’s increasingly competitive market requires on-going skill development and innovative training programs to achieve consistent improvement and growth. For this reason, Westfield has developed retail education programs such as Retail Seed workshops and online training, Executive MasterClasses, Breakfast Seminar Series, Retail consultant program and study tours to help retailers stay not only in touch but ahead.

Westfield has explored the world of retail every year, bringing back fresh learnings and inspiration from the major markets on the planet. Each year they carefully select five of the leading retail cities on earth – to immerse you in the very latest in retail best practice over a condensed two-week period.

(Source: Westfield)

— 1 day ago
#retail  #survey  #experience  #in-store 

Cans Can Do

Supermarket shelf stockers have few opportunities to express their creativity but when they do, look out …

… and when you bring together teams of architects and hundreds of thousands full cans of food you’ve got the recipe for the Canstruction.

Canstruction is a unique charity which hosts competitions, exhibitions and events showcasing colossal structures made entirely out of full cans of food. After the structures are built, the creations go on display to the public as a giant art exhibition. At the end of the event, all food is donated to local hunger relief organizations.

Recognized for our commitment to innovation, hunger relief  and collaboration, our work has helped raise over 25 million pounds of food since 1992. Canstruction events are held annually in over 150 cities around the world including North America, Australia, South America, Europe and Asia.

— 1 day ago
#in-store  #decoration  #display  #competition 
Checkout Report Germany
Der Nutzer hat sich in der Regel schon für den Kauf eines Produkts entschieden und startet dann erst in den Checkout – in die letzte Hürde des Kaufprozesses. Aber warum kaufen viele Nutzer trotzdem nicht? Im Checkout trennen ihn noch durchschnittlich 6 Prozess-Schritte und 15,38 Felder vom Klick auf den finalen Kaufbutton. Eine Menge Potential für Optimierungen. 
Der Checkout-Reports Q2-2014 hat die Checkouts der Top 100 deutschen Online-Shops untersucht und einige sehr spannende Fakten herausgearbeitet.
So ermöglichen beispielsweise nur 51,49% der Shops eine Gastbestellung und sogar nur 24,75% eine Express-Lieferung. Trust Elemente zeigen 60,40% der Top 100 Shops im Checkout an, aber nur 24,75% nutzen einen SSL-Hinweis am Button. Eine Hotline wird bei 63,37% zwar im Checkout integriert, aber nur 28,71% gestalten diese prominent.
(Source: konversionsKRAFT)

Checkout Report Germany

Der Nutzer hat sich in der Regel schon für den Kauf eines Produkts entschieden und startet dann erst in den Checkout – in die letzte Hürde des Kaufprozesses. Aber warum kaufen viele Nutzer trotzdem nicht? Im Checkout trennen ihn noch durchschnittlich 6 Prozess-Schritte und 15,38 Felder vom Klick auf den finalen Kaufbutton. Eine Menge Potential für Optimierungen. 

Der Checkout-Reports Q2-2014 hat die Checkouts der Top 100 deutschen Online-Shops untersucht und einige sehr spannende Fakten herausgearbeitet.

So ermöglichen beispielsweise nur 51,49% der Shops eine Gastbestellung und sogar nur 24,75% eine Express-Lieferung. Trust Elemente zeigen 60,40% der Top 100 Shops im Checkout an, aber nur 24,75% nutzen einen SSL-Hinweis am Button. Eine Hotline wird bei 63,37% zwar im Checkout integriert, aber nur 28,71% gestalten diese prominent.

(Source: konversionsKRAFT)

— 2 days ago with 1 note
#infographics  #shopping  #checkout  #survey 

Screenshot Shopping

SnapUp brings an innovation to your iPhone never seen before. Simply take a screenshot of any product in any mobile web site or app where products are available for sale. SnapUp will then magically turn your “snaps” into lists and let you know when the prices change on the items you’re tracking.

SnapUp is super easy to use and works at any online store or app – just take screenshots of your favorite products on places like Amazon, BestBuy, CB2, Target, etc. Anywhere you shop on your iPhone!

Create beautiful online shopping lists and wishlists. Easily move products into those lists using intuitive swipe commands.

(Source: YouTube | SnapUp)

— 4 days ago
#shopping  #mobile  #app  #m-commerce 
Target Lets You Shop Directly off Print Ads
Target has launched “In a Snap”, a new mobile app that allows shoppers to buy products off the retailer’s print ads simply by taking their picture. The technology wasdeveloped in-house at Target by the company’s marketing team and Rapid Accelerated Development technology team.
The image recognition app allows customers to skip more complicated QR Codes and links to access product information and then purchase. It now works in current ads for Target’s Room Essentials, appearing in issues of Architectural Digest, Domino, Real Simple an more, as well as in Target’s back-to-school catalog and on store signs at the Target Express store in Minneapolis.
The app, for now, is in a sort of beta mode. If it fares well this season, Target may continue using it in future campaigns.
(Source: Creativity)

Target Lets You Shop Directly off Print Ads

Target has launched “In a Snap”, a new mobile app that allows shoppers to buy products off the retailer’s print ads simply by taking their picture. The technology wasdeveloped in-house at Target by the company’s marketing team and Rapid Accelerated Development technology team.

The image recognition app allows customers to skip more complicated QR Codes and links to access product information and then purchase. It now works in current ads for Target’s Room Essentials, appearing in issues of Architectural Digest, Domino, Real Simple an more, as well as in Target’s back-to-school catalog and on store signs at the Target Express store in Minneapolis.

The app, for now, is in a sort of beta mode. If it fares well this season, Target may continue using it in future campaigns.

(Source: Creativity)

— 5 days ago
#app  #shoppable  #Target  #m-commerce  #mobile 

New Digital Technologies Fuel Retail’s Focus

The market for innovative retail technology is enormous. With retailers scrambling to transform stores and leapfrog the competition, solution providers are in prime position to reap long-term benefits.

Download Intel’s “Strengthening Retail Brands with Digital and Mobile Technologies” to read about the latest in-store innovations that are piquing the industry’s interest and making their way into new go-to-market strategies, including:

_ Visual shelf-merchandising solutions that drive increased sales and reduce inventory distortion.
_ Intelligent vending solutions that take self-service to new levels, including personalized recommendations, cashless payments, and consumer analytics.
_ Virtual showrooms that bridge the gap between online and in-store shopping … all in 3D.

(Source: Intel)

— 6 days ago with 1 note
#retail  #in-store  #digital  #interactive  #shopping 

NikeFuel Box in New York
Posted Jul 17, 2014 by

"Free Nike gear sitting in the middle of a public place? This will either go down in the books as a damned clever marketing move or a great way to cause a panic.

Early this morning, we started hearing whispers of a vending machine that had been plopped down somewhere in New York. But there’s a twist! Two twists, really. This vending machine only dishes out Nike gear… and it doesn’t accept cash. To get something out of the machine, you’d need to cough up some points from a Nike FuelBand.

Before you strap on your FuelBand and head out on a quest for swag, two things to know:
_ The machine is mostly filled with things like socks, shirts, and hats. Free stuff is free stuff, but don’t expect to walk away with a pair of classic Jordans or anything.
_ We’ve seen a few people mention that it only counts Fuel points from today, not the points you’ve built up over time. So you’ll need to move around a bit first. Apparently things in the machine start at around 500 fuel points, with the “good stuff” going for 1000+ points.

Nike has been tweeting out hints as to where the vending machine is located, but lurking around Twitter and Instagram helped to narrow it down a bit.

(Source: TechCrunch)

— 6 days ago with 1 note
#vending  #guerilla  #NIKE  #promotion 

Birchbox Aims to Bring ‘Artificial Intelligence’ to Offline Retail

Birchbox has opened its first brick-and-mortar location with a 4,500 square foot storefront in New York’s fashionable SoHo district in June. The much-hyped beauty e-retailer aims to make the shopping experience akin to what its online patrons are accustomed to via a large touchscreen and four iPads that will float around the duplex-styled outlet.

Per an email from Birchbox co-founder and co-CEO Katia Beauchamp, the store applies “the insight and feedback from our hundreds of thousands of [digital] customers to better understand what makes them tick, and create a customer-first, holistic offline shopping experience. … [Our online platform] uses artificial intelligence and machine learning to personalize product recommendations and samples for subscribers and shoppers—and this same model will be applied to the offline retail experience.”

Customers will be able to use iPad apps to zero in on personal-care products that make sense to them according to individual attributes, such as skin tone, hair color, hair style, etc. Text-based content, videos and digital product reviews will be available, too. […]

[In addidtion, a basement-level salon books hair and makeup appointments.]

The brand has briefly experimented with offline commerce in recent months, opening five so-called pop-up stores for stints in New York City and the Hamptons.

Now, Birchbox follows in eBay, Warby Parker and Bonobos’ footsteps as an e-commerce brand trying its hand at a full-time retail location.

(Source: AdWeek)

— 1 week ago
#retail  #in-store  #shopping  #e-commerce 

Storefront Turns into Fox’s Den Made Entirely of Paper

The window of the Hermès store in Paseo de Gracià, Barcelona stops people in their tracks with a handcrafted fairy-tale scene. It portrays the den of a very sophisticated fox, who is sitting on a stool surrounded by his belongings. Everything in the scene is made from orange and blue paper and the fox himself is crafted from pointed strips of leather.

The Fox’s Den was made by Zim & Zou, a design studio based in Nancy, France for the luxury fashion house. Instead of composing images on a computer, founders Lucie Thomas and Thibualt Zimmerman, specialize in sculptures, illustration and installations made of paper and other tangible materials.

[…] A few Hermès accessories are present, such as silk scarves hanging from the chest of drawers and one of the brand’s famous bags in the corner. It’s a delightful scene and the closer you look, the more you can appreciate the skill that went into constructing the fox’s fictional world.

(Source. psfk)

— 1 week ago with 9 notes
#store front  #shop window  #PaperArt  #Hermes 

The World’s First Flavour-Matching Social Vending Machine

Ever wondered what your social media profile says about you? Cadbury has created the world’s first flavour-matching social vending machine - introducing the ‘Joy Generator’! Watch chocolate lovers discover their true Cadbury Dairy Milk flavour personality match based on their Facebook likes and interests. Their personalised flavour match block is then automatically dispensed for free!

(Source: You Tube)

— 1 week ago
#vending  #Social media  #promotion 

Nescafé Inserts 3D Mugs Into Newspapers

Reading the morning paper can be quite lonely- even for those crammed in a busy metro or stuck in a crowded plaza. Readers must divert their attention from their surrounding environment to focus on the words at hand.

To inspire readers to lift their eyes and interact with those around them, Nescafé has constructed newspaper advertisements equipped with two foldable mugs packed with instant coffee […]

(Source: psfk)

— 2 weeks ago with 1 note
#promotion  #print 

An Upper Limit For Apps?

There are now well over a million mobile applications in both Google Play and the iTunes App Store alike, and growth of those app marketplaces shows no sign of slowing down. However, according to new data from Nielsen, there may be an upper limit to how many apps people will interact with over the course of a month, and that number – just over a couple dozen – hasn’t grown much over the past few years.

According to Nielsen, U.S. iPhone and Android users over 18 have been increasing the time they spend using mobile applications, which is up 65 percent over just two years ago. In the last quarter of 2013, for example, users spent 30 hours, 15 minutes using apps per month. That’s a full half-day more than the 18 hours, 18 minutes they spent per month in Q4 2011, the new report notes. […]

What’s interesting is how little the number of apps used per month has changed over this same period of time, however. In Q4 2011, the average number of apps used per month was 23.2. The following year (Q4 2012) it grew to 26.5, and as of Q4 2013 it was just 26.8. […]

Nielsen found that social networking and search apps still dominate the time we spend in smartphone applications - even more so than games – accounting for nearly 11 hours per month as of Q4 2013. Gaming and other entertainment (including video and audio) grew 71 percent year-over-year to account for 10 hours, 34 minutes. […]

Even though older users may not have as much time to spend using apps per month, that usage is still quite significant. For instance, those aged 55+ today spend more than 21 hours across 22 apps per month. It’s this kind of trend that’s having an impact outside of the app universe as well, as apps have begun to eat into the time we would have spent on other leisure activities, like reading books or watching TV.

The question for mobile companies today is no longer just how to get installed, but how to become one of those some half-dozen apps that gets used monthly.

(Source: techcrunch)

— 3 weeks ago
#survey  #app  #nielsen  #consumer 
A World Wakes Up
This is the first part in the IKEA Life at Home Report series, where they explore the home lives of people all over the globe – dug into how the world wakes up by tuning in to eight different metropoles in eight different countries and have investigated the morning routines, habits and wishes of those who live there.
"With the Life at Home Report we want to share our insights, raise awareness and interest, spark debate and contribute to the constant journey of creating an even better everyday life for the many people – together."
The IKEA Life at Home Report is divided in two parts. The first part shares insights based on the new global survey […] and in the second part brings new perspectives and interesting findings by mixing the survey’s raw data with the Data Mixing Board
(Source: Ikea)

A World Wakes Up

This is the first part in the IKEA Life at Home Report series, where they explore the home lives of people all over the globe – dug into how the world wakes up by tuning in to eight different metropoles in eight different countries and have investigated the morning routines, habits and wishes of those who live there.

"With the Life at Home Report we want to share our insights, raise awareness and interest, spark debate and contribute to the constant journey of creating an even better everyday life for the many people – together."

The IKEA Life at Home Report is divided in two parts. The first part shares insights based on the new global survey […] and in the second part brings new perspectives and interesting findings by mixing the survey’s raw data with the Data Mixing Board

(Source: Ikea)

— 3 weeks ago
#survey  #IKEA  #consumer  #demographics 

Shopping Bag Encourages Buyers To Donate Unwanted Clothes

Many of us buy new things even when we’ve already got a closet full of barely worn clothes. Swedish fashion label Uniforms for the Dedicated has come up with a creative way to alter that behavior with the Rag Bag, a biodegradable shopping bag that makes it effortless to donate unwanted clothes. The pre-addressed and postage-paid carrier breaks down various barriers consumers might encounter before making a donation.

Based on the motto “Donate something old every time you buy something new,” the bag is made from a strong biodegradable plastic. Colors were used to distinguish between old and new, white for something you just bought, and black for something you’re about to donate.

To put the bag to work, simply remove your newly purchased garment, flip the bag inside out, put in an old garment, seal the bag and put it in the post box. Your unwanted items will then make their way to a charity that can give them a second life in service of those who are less privileged.

(Source: psfk)

— 3 weeks ago with 3 notes
#shopping  #bag  #sustainability  #donation  #retail 
How Top Style Bloggers Are Earning $1 Million A Year
Eager to drive sales, luxury brands and retailers are offering outsize appearance fees to Internet-famous trendsetters. Fees have gone up from a minimum of $5,000 five years ago to $10,000 to $15,000 today, WWD reports. On top of that, bloggers earn money from affiliate sales (essentially, commissions from retailers for online customer referrals); brand collaborations (which usually involve teaming up with designers on capsule collections); launching their own clothing collections; and ad revenue from their sites. All that can add up to seven-figure annual incomes, WWD says. Bloggers are becoming brands in themselves, turning their musings on fashion—often born as personal hobbies—into businesses.
One of the most charismatic of these bloggers is 32-year-old Bryan Grey-Yambao, of Bryanboy. Though he’s not a millionaire just yet, he says he makes enough to “live comfortably and be able to not wear samples and buy my clothes retail.” Comfortably enough, in fact, to have been able to turn down a six-figure editorial job offer from a major publication, as well as an offer from a major brand to design three bags for $75,000. Last year, he was paid $40,000 to show up at the ribbon cutting ceremony at Bangkok’s Siam Center.
RewardStyle, an invite-only affiliate marketing network that helps bloggers (as well as YouTube stars, magazines, and websites) monetize their content by making commissions off the items they write about, keeps tabs on top performers, who they say can make more than $80,000 a month from affiliate sales alone.
(Source: Co.Design)

How Top Style Bloggers Are Earning $1 Million A Year

Eager to drive sales, luxury brands and retailers are offering outsize appearance fees to Internet-famous trendsetters. Fees have gone up from a minimum of $5,000 five years ago to $10,000 to $15,000 today, WWD reports. On top of that, bloggers earn money from affiliate sales (essentially, commissions from retailers for online customer referrals); brand collaborations (which usually involve teaming up with designers on capsule collections); launching their own clothing collections; and ad revenue from their sites. All that can add up to seven-figure annual incomes, WWD says. Bloggers are becoming brands in themselves, turning their musings on fashion—often born as personal hobbies—into businesses.

One of the most charismatic of these bloggers is 32-year-old Bryan Grey-Yambao, of Bryanboy. Though he’s not a millionaire just yet, he says he makes enough to “live comfortably and be able to not wear samples and buy my clothes retail.” Comfortably enough, in fact, to have been able to turn down a six-figure editorial job offer from a major publication, as well as an offer from a major brand to design three bags for $75,000. Last year, he was paid $40,000 to show up at the ribbon cutting ceremony at Bangkok’s Siam Center.

RewardStyle, an invite-only affiliate marketing network that helps bloggers (as well as YouTube stars, magazines, and websites) monetize their content by making commissions off the items they write about, keeps tabs on top performers, who they say can make more than $80,000 a month from affiliate sales alone.

(Source: Co.Design)

— 1 month ago
#social  #blogger  #fashion