Holography Box
This video animated display looks innovative and simple. A post called it “A unique, customizable and proprietary POS tool that is having amazing success!”, but actually there is no company behind. So let’s see if it is more as just a mockup … U
Integrated Marketing
How can Integrated Advertising help create Lovemarks? BBR Saatchi & Saatchi Tel Aviv explains. They lose sight of shopper marketing – okay, but it’s lovely
(Source: facebook.com)
Hyper-Matrix Vertical Kinetic Landscapes
Seoul-based media arts collective jonpasang has created ‘hyper-matrix’ – a kinetic vertical landscape installation for the hyundai motor group exhibition pavilion in Korea. The exhibition comprises of thousands of 30x30cm cubes, which make up the internal facade of the building.
Lightweight blocks extrude through the face of the structure, creating a virtually infinite series of configurations. As the pixels sweep through the room, sounds evoke a grand sense of interaction between the audience and surrounding space.
(Source: designboom.com)
Mercedes – Key to Viano
Interactive Billboards
Under the slogan “Key to Viano”, passers-by were offered the unprecedented opportunity to control digital advertising displays using their own remote car keys.
Every time a remote car key — no matter for which brand of car — was operated, the side door of a digital Viano opened, and different kinds of passengers descended the vehicle: sometimes weird, sometimes colourful, sometimes from another world. But they all had one thing in common: They strikingly demonstrated the impressive capacity of the Viano’s passenger compartment.
A passerby could, with a bit of luck, capture the film clip showing a Viano with chauffeur waiting for him. In this case, the Mercedes-Benz promotion team present on location invited the lucky winner to one of the Viano shuttles already waiting. The winner’s journey then continued as an exclusive VIP ride to his or her Berlin destination.
Plenty of time for the winners and their companions to convince themselves of the many merits of the Viano.
(Source: marketing-alternatif.com)
