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NikeFuel Box in New York
Posted Jul 17, 2014 by

"Free Nike gear sitting in the middle of a public place? This will either go down in the books as a damned clever marketing move or a great way to cause a panic.

Early this morning, we started hearing whispers of a vending machine that had been plopped down somewhere in New York. But there’s a twist! Two twists, really. This vending machine only dishes out Nike gear… and it doesn’t accept cash. To get something out of the machine, you’d need to cough up some points from a Nike FuelBand.

Before you strap on your FuelBand and head out on a quest for swag, two things to know:
_ The machine is mostly filled with things like socks, shirts, and hats. Free stuff is free stuff, but don’t expect to walk away with a pair of classic Jordans or anything.
_ We’ve seen a few people mention that it only counts Fuel points from today, not the points you’ve built up over time. So you’ll need to move around a bit first. Apparently things in the machine start at around 500 fuel points, with the “good stuff” going for 1000+ points.

Nike has been tweeting out hints as to where the vending machine is located, but lurking around Twitter and Instagram helped to narrow it down a bit.

(Source: TechCrunch)

— 19 hours ago with 1 note
#vending  #guerilla  #NIKE  #promotion 

The World’s First Flavour-Matching Social Vending Machine

Ever wondered what your social media profile says about you? Cadbury has created the world’s first flavour-matching social vending machine - introducing the ‘Joy Generator’! Watch chocolate lovers discover their true Cadbury Dairy Milk flavour personality match based on their Facebook likes and interests. Their personalised flavour match block is then automatically dispensed for free!

(Source: You Tube)

— 6 days ago
#vending  #Social media  #promotion 

Nescafé Inserts 3D Mugs Into Newspapers

Reading the morning paper can be quite lonely- even for those crammed in a busy metro or stuck in a crowded plaza. Readers must divert their attention from their surrounding environment to focus on the words at hand.

To inspire readers to lift their eyes and interact with those around them, Nescafé has constructed newspaper advertisements equipped with two foldable mugs packed with instant coffee […]

(Source: psfk)

— 1 week ago with 1 note
#promotion  #print 

Coca-Cola Builds Adorable Mini Kiosks to Sell Mini Cokes

"It’s the little things in life that make us happy." That’s the message in this print and outdoor Coca-Cola campaign from Ogilvy & Mather BerlinCoke, which was the whole point, but also various other miniature products. They even had a pint-size vending machine. The kiosks sold an average of 380 mini cans per day, which Ogilvy says is 278 percent more than a typical Coke vending machine.

(Source: AdWeek)

— 1 month ago
#promotion  #beverage  #Coca-Cola 
Westin Hotels Sets up Twitter-Activated Vending Machine
Last year, Westin introduced its lending gear program that, for a nominal fee, gave hotel guests New Balance shoes or clothes so they could go out for a run without having to worry about not having the stuff they need. (Shoes feature disposable insoles, in case you were worried.) The program, called runWestin, also offered designated conciereges at hotels that lead runs throughout the area.
Now, the hotel kicks it up a notch, with a special vending machine, activated via Twitter, that distributes New Balance gear. When you tweet from the machine, you include your size and gender – women also get running bras – and you get the gear free. The machine will be introduced at the Westin New York on 42nd Street on National Running Day, June 4.
(Source: Creativity)

Westin Hotels Sets up Twitter-Activated Vending Machine

Last year, Westin introduced its lending gear program that, for a nominal fee, gave hotel guests New Balance shoes or clothes so they could go out for a run without having to worry about not having the stuff they need. (Shoes feature disposable insoles, in case you were worried.) The program, called runWestin, also offered designated conciereges at hotels that lead runs throughout the area.

Now, the hotel kicks it up a notch, with a special vending machine, activated via Twitter, that distributes New Balance gear. When you tweet from the machine, you include your size and gender – women also get running bras – and you get the gear free. The machine will be introduced at the Westin New York on 42nd Street on National Running Day, June 4.

(Source: Creativity)

— 1 month ago
#vending  #promotion  #twitter 

Google Opening Showrooms to Show Off Gadgets

Google is opening showrooms in six U.S. cities, promoting its latest products and stepping up retail efforts against Apple and Microsoft as the year-end holiday shopping season gets under way.

Called Winter Wonderlabs, the outlets feature products such as Nexus 7 tablets, Chromebook computers and Chromecast video-streaming devices, the company said on a new website yesterday. Consumers can order the gadgets online after looking at the wares. The stores also feature a large snow globe that lets customers take videos of themselves, complete with fake snow.

The Winter Wonderlab is a fun and interactive way to experience all of Google’s new gadgets in one place,” the company said on the website.

(Source: bloomberg)

— 8 months ago
#retail  #showroom  #google  #promotion 

The Automating of In-Store Give-Aways

Freeosk, as its name suggests, is a kiosk of free samples. Its all-white frame features shelves of products, along with a scanner and high-definition touchscreen. They could soon become fixtures of major retailers, with brands like Airborne and Snickers featuring their products on Freeosks on a weekly basis. To get a free sample, just swipe your loyalty or membership card, and a free sample will be dispensed immediately. Then, if you decide to purchase the product later, Freeosk will “pair up its data with sales data, to have a clear picture of the adoption process,” Eichorn says. “Did you buy the product? Did you continue to buy it? Or did you buy a competitor’s?”

Freeosk is set to launch in September 2013.

(Source: FastCompany)

— 10 months ago with 1 note
#retail  #vending  #sampling  #promotion 
Facebook Promotion Guidelines Update
Facebook often changes its terms, but they made a big change this time. They announced a Facebook Promotion Guidelines update that from now you don’t need to use third party apps to run any promotions, contests, giveaways and draws, but you can do it on your Facebook Timeline.
With this infographic we would like to give you an objective guide to decide if Timeline contests or Third party apps are for you.
(Source: antavo)

Facebook Promotion Guidelines Update

Facebook often changes its terms, but they made a big change this time. They announced a Facebook Promotion Guidelines update that from now you don’t need to use third party apps to run any promotions, contests, giveaways and draws, but you can do it on your Facebook Timeline.

With this infographic we would like to give you an objective guide to decide if Timeline contests or Third party apps are for you.

(Source: antavo)

— 10 months ago
#facebook  #promotion  #infographics 

Coca-Cola Mini-Me

Coke has always been a brand that’s prided itself on creating a personal relationship with its consumers, and the Coca-Cola “Mini-Me” campaign suggests that they’re really just going for it these days.

The campaign promoted Coke’s new mini bottles and so asked people to create mini versions of themselves via mobile app. They were then invited to Coke HQ to get a scan and then receive a 3-D printed mini-me, made of colored sandstone.

(Source: Co.Create)

— 11 months ago
#promotion  #Coca-Cola  #3d printing 

Coca-Cola Sharing Can

For years, Coke has encouraged people to share happiness—and has given them lots of surprising ways to share a Coke. This time, they’ve taken the classic Coca-Cola 330ml can and designed it for two persons. Twist, turn and share—”yes”, the Coca-Cola can itself.

(Source: CC YouTube Chanel)

— 1 year ago
#coca-cola  #promotion 

All Dolled Up

It’s one of the few housewarming parties where you don’t have to bring a gift, so make sure you stop by on May 6-7.

Created via agency Deutsch, Los Angeles, Target built a life-sized dollhouse in the middle of New York’s Grand Central Terminal. Just in time for rush hour, the two-story Threshold Dollhouse officially opened in the iconic Vanderbilt Hall.

Featuring styled rooms using real furniture and décor from the new Threshold collection, the house is inspired by the home featured in Target’s current print campaign. Watch the house come to life in the time-lapse video.

The innovative marketing approach isn’t just about showing off Target product, it’s about interacting with product in a beautiful environment. Guests are encouraged to lounge on the plush couch, peruse the curated bookshelf and take a break from their bustling days.

Target wants guests to make themselves at home—literally. Ladies can even stop by beauty stations inside the “bathroom” for hair and makeup touch-ups with beauty experts.

(Source: abullseyeview.com)

— 1 year ago
#target  #retail  #promotion  #installation 
Weetabix Accepts Photographs As Money
If you’re a UK shopper, a simple snapshot can get you a free breakfast snack. Cereal brand Weetabix has just launched its Pay-By-Picture shopping initiative in partnership with retailer Boots UK.
The payment scheme encourages shoppers to take a photo of the Weetabix On The Go biscuits using their smartphones and present the photo at any Boots store in exchange for a pack of the new breakfast treat.
According to Ben Cooper of Weetabix, the company is excited to pilot the program. The initiative is part of the company’s #TakeTheBiscuit campaign to launch the new breakfast product. Included in the campaign is a TV advert about the shopping initiative and the company hopes that people who use their smartphone while watching television will participate in the shopping scheme and eventually become long-term customers.
The Pay-By-Picture scheme is being implemented in over 700 Boots stores in the UK.
(Source: psfk)

Weetabix Accepts Photographs As Money

If you’re a UK shopper, a simple snapshot can get you a free breakfast snack. Cereal brand Weetabix has just launched its Pay-By-Picture shopping initiative in partnership with retailer Boots UK.

The payment scheme encourages shoppers to take a photo of the Weetabix On The Go biscuits using their smartphones and present the photo at any Boots store in exchange for a pack of the new breakfast treat.

According to Ben Cooper of Weetabix, the company is excited to pilot the program. The initiative is part of the company’s #TakeTheBiscuit campaign to launch the new breakfast product. Included in the campaign is a TV advert about the shopping initiative and the company hopes that people who use their smartphone while watching television will participate in the shopping scheme and eventually become long-term customers.

The Pay-By-Picture scheme is being implemented in over 700 Boots stores in the UK.

(Source: psfk)

— 1 year ago with 1 note
#promotion  #sampling 

Small World Machine

Coke’s latest happiness project involves a vending machine that makes people “touch” each other across borders.

"This year, two countries will show that what unites us is stronger than what sets us apart," asserts the latest ad-installation idea from Coca-Cola. The vehicle for this person-to-person diplomatic venture is the company’s new "touch" vending machine, which allows thirsty people from not always neighborly India and Pakistan to see and "touch" each other as they work for a common goal—a refreshing beverage.

The front of the machine is a large screen on which you can see your counterpart hundreds of miles away. A display of color and light is ignited when you both place your hands on the interface. It’s the latest installment of Coke’s “Happiness” campaign, which has featured feel-good vending machines in the past …

(Source: fastcocreate)

— 1 year ago
#vending  #promotion  #coca-cola  #digital 

Tweet The Runway

Target has released a lot of new commercials lately advertising its “Everyday Collection.” Basically, they consist of beautiful models doing everyday things like changing diapers and light bulbs. This week, the brand took things one step further: “Tweet the Runway Show.” On last Thursday 24, Target hosted a live runway show inspired by everyday tweets. Target selected and displayed hundreds of random user tweets accompanied by models showing off the relevant product. For example, the tweet: Dirty dishes & a fresh manicure? Fabulous woman worries not# […] was exemplified by a model showing off rubber gloves. And this is only 52/198

(Source: engage.synecoretech.com)

— 1 year ago
#retail  #twitter  #advertising  #promotion 
Logo-free For No-Noise Shopping
Selfridges has revealed its first batch of unbranded products as part of its month-long “No Noise” quiet shopping promotion.
Ahead of Monday’s official launch of the event, the British retailer’s Oxford Street flagship in London has unveiled its first collection of de-logofied products in partnership with brands in its food hall a trio of bare labels created by Heinz for its iconic ketchup bottle, baked beans tin and Marmite jar. #NoNoise product available in @SelfridgesFood need to hurry for the #heinz product as very limited quantities!!, tweeted Selfridges food and restaurants manager David Jarvis.)

Logo-free For No-Noise Shopping

Selfridges has revealed its first batch of unbranded products as part of its month-long “No Noise” quiet shopping promotion.

Ahead of Monday’s official launch of the event, the British retailer’s Oxford Street flagship in London has unveiled its first collection of de-logofied products in partnership with brands in its food hall a trio of bare labels created by Heinz for its iconic ketchup bottle, baked beans tin and Marmite jar. product available in need to hurry for the product as very limited quantities!!, tweeted Selfridges food and restaurants manager David Jarvis.)

— 1 year ago
#retail  #promotion  #in-store  #selfridges