All Dolled Up
It’s one of the few housewarming parties where you don’t have to bring a gift, so make sure you stop by on May 6-7.
Created via agency Deutsch, Los Angeles, Target built a life-sized dollhouse in the middle of New York’s Grand Central Terminal. Just in time for rush hour, the two-story Threshold Dollhouse officially opened in the iconic Vanderbilt Hall.
Featuring styled rooms using real furniture and décor from the new Threshold collection, the house is inspired by the home featured in Target’s current print campaign. Watch the house come to life in the time-lapse video.
The innovative marketing approach isn’t just about showing off Target product, it’s about interacting with product in a beautiful environment. Guests are encouraged to lounge on the plush couch, peruse the curated bookshelf and take a break from their bustling days.
Target wants guests to make themselves at home—literally. Ladies can even stop by beauty stations inside the “bathroom” for hair and makeup touch-ups with beauty experts.
(Source: abullseyeview.com)
Weetabix Accepts Photographs As Money
If you’re a UK shopper, a simple snapshot can get you a free breakfast snack. Cereal brand Weetabix has just launched its Pay-By-Picture shopping initiative in partnership with retailer Boots UK.
The payment scheme encourages shoppers to take a photo of the Weetabix On The Go biscuits using their smartphones and present the photo at any Boots store in exchange for a pack of the new breakfast treat.
According to Ben Cooper of Weetabix, the company is excited to pilot the program. The initiative is part of the company’s #TakeTheBiscuit campaign to launch the new breakfast product. Included in the campaign is a TV advert about the shopping initiative and the company hopes that people who use their smartphone while watching television will participate in the shopping scheme and eventually become long-term customers.
The Pay-By-Picture scheme is being implemented in over 700 Boots stores in the UK.
(Source: psfk)
Small World Machine
Coke’s latest happiness project involves a vending machine that makes people “touch” each other across borders.
“This year, two countries will show that what unites us is stronger than what sets us apart,” asserts the latest ad-installation idea from Coca-Cola. The vehicle for this person-to-person diplomatic venture is the company’s new “touch” vending machine, which allows thirsty people from not always neighborly India and Pakistan to see and “touch” each other as they work for a common goal—a refreshing beverage.
The front of the machine is a large screen on which you can see your counterpart hundreds of miles away. A display of color and light is ignited when you both place your hands on the interface. It’s the latest installment of Coke’s “Happiness” campaign, which has featured feel-good vending machines in the past …
(Source: fastcocreate)
Tweet The Runway
Target has released a lot of new commercials lately advertising its “Everyday Collection.” Basically, they consist of beautiful models doing everyday things like changing diapers and light bulbs. This week, the brand took things one step further: “Tweet the Runway Show.” On last Thursday 24, Target hosted a live runway show inspired by everyday tweets. Target selected and displayed hundreds of random user tweets accompanied by models showing off the relevant product. For example, the tweet: Dirty dishes & a fresh manicure? Fabulous woman worries not# […] was exemplified by a model showing off rubber gloves. And this is only 52/198 …
(Source: engage.synecoretech.com)
Logo-free For No-Noise Shopping
Selfridges has revealed its first batch of unbranded products as part of its month-long “No Noise” quiet shopping promotion.
Ahead of Monday’s official launch of the event, the British retailer’s Oxford Street flagship in London has unveiled its first collection of de-logofied products in partnership with brands in its food hall a trio of bare labels created by Heinz for its iconic ketchup bottle, baked beans tin and Marmite jar. #NoNoise product available in @SelfridgesFood need to hurry for the #heinz product as very limited quantities!!, tweeted Selfridges food and restaurants manager David Jarvis.)
# Capture Euphoria
By Using Instagram to Feed a Bond With Ice Cream Lovers
Ben & Jerry’s not only creates euphoria but also celebrates it. By sharing euphoric Instagrams with the hashtag #captureeuphoria Ben & Jerry’s will pick favorite users from around the world to feature them in advertising around their neighborhood.
After two weeks since start of the promotion 391 Lovers shared their photos. Let’s see how euphorious Ben & Jerry’s will be in the end of January 2013.
Red Stripe Make Music in the Corner Shop
Red Stripe transformed a local corner shop on the Kingsland Road, Dalston into a giant musical instrument. Products from all over the shop were turned into unlikely instruments and burst into a musical melody when a Red Stripe was selected by a customer - noodle pots became maracas, bottles turned into trumpets and cans into xylophone.
Check how this all-singing all-dancing store brought a slice of Jamaica to the UK.
70 Seconds to Unlock the 007 in You
In a clever marketing stunt, a Coca-Cola Zero vending machine in a train terminal challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie Skyfall. However, the exclusive tickets weren’t free. People had to go the extra mile and unlock their inner 007 in less than 70 seconds to win.
“Not my cup of tea – but 7,000k clicks in two weeks”
(Source: youtube.com)
Think Local, Drink Global.
The US beer market declined 1% in 2011, but the craft beer market, though small – its volume made up just 5% of sales in 2011 – increased 13% in volume and 15% by dollar value.
So Budweiser promoted “Project 12,” a new line of small-batch beers developed by brewmasters at Budweiser’s 12 breweries. After a summer-long nationwide sampling effort involving thousands of consumers at dozens of events, Budweiser decided which three beers would be available for sale in a limited-edition sampler pack this fall.
Budweiser’s forays into the craft market aren’t just for good publicity, they’re also good business.
World’s First Decoded Sushi
The world’s first interactive sushi by the Marine Stewardship Council (MSC). See how the sushi masters at Moshi Moshi are using technology to spread the word on sustainable seafood.
“Congrats X LDN!”
Grab Your Phone and Shop @PGMobile
In June 2012 P&G and Walmart.com launched a joint, month-long initiative to increase the brands’ footprint in big cities. The effort features virtual “pop-up” stores at Chicago bus stops and a “food truck”-style mobile hub in Manhattan, replete with P&G products.
The “@PGMobile” trucks, as they’re being called, are stationed throughout New York in heavily trafficked locales, such as Union Square and the Fashion District, but instead of just tweeting their locations to potential customers, Twitter users are able to tweet requests to bring the trucks right to their apartment or office.
The trucks have giant QR codes that drive patrons to Walmart’s e-commerce hub, which touts free shipping, so long as one hits the minimum price tag of $45.
“Well done, X NY”
(Source: adage.com)
The World’s First Programmable LED T-Shirt
“A T-Shirt OS… Oh yeah, this one is for all you nerds out there. Introducing the world’s first programmable LED T-Shirt, and it’s no set and forget LED, it’s a live, real-time connected object that is powered by a big brain (aka your iPhone) and a smaller brain built into the T-Shirt to process just about anything you want visualise and send to the in-built LED’s…
Tweets, Photos, Animation, Text… You name it, you’ll be able to sync it live with just about anything and have it processed and displayed in real-time onto your new T-Shirt. Want one? I sure do…”
More via Facebook: tshirtOS.com
(Source: facebook.com)
Celebrate Your Fans #3 – adidas / Ajax Amsterdam
A series of fake fitting rooms were installed inside the Ajax Experience, Amsterdam. Inside one room, one of the walls was fake with a two-way mirror. When fans entered the room and started trying on their jersey, the mirror/wall suddenly opened. And there were Ajax players Vurnon Anita, Kolbeinn Sigthorsson, Daley Blind, Jasper Cillessen, team captain Siem de Jong and women’s team players Leonne Stentler and Babiche Roof to cheer them on!
(Source: youtube.com)
Celebrate Your Fans #2 – adidas / teamGB
adidas invited a bunch of people to take the stage in a pop up photobooth and support teamGB. And they invited someone else …
The surprise of a lifetime was unveiled at Westfield Stratford City as adidas brought astonished shoppers face to face with global icon David Beckham.
(Source: youtube.com)
Celebrate Your Fans #1 – Gillette
To celebrate the London 2012 Olympic Games, Gillette introduced the ProGlide Golden Edition by placing a winner’s podium in the middle of a store! Discover what happens when men step up to reach for Gold!
(Source: youtube.com)
