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Topshop And Uber Partner To Drive Sales

In a global first partnership, hire car and ride sharing app, Uber, has partnered with fashion retailer, Topshop Australia, to offer free rides to its Sydney flagship.

Consumers need to download the Uber app and entering the promo code, “TOPSHOPMINI” to receive a free ride to the Gowings St store. 

On arrival, customers will receive a VIP personal styling session as well as a $50 gift card so spend in store. To further fuel the ride activity, Topshop will offer customers the chance to win a $500 gift voucher by posting across social media using the #TOPSHOPMINI hashtag.

The partnership follows the success of a similar promotion in Melbourne for the launch of Emporium last week. Free rides will run throughout regular store trading hours from Friday 29 August until Sunday 31 August.

(Source: InsightRetail)

— 2 days ago
#retail  #promotion  #mobile  #app  #hashtag 
Sleep At IKEA
Need a place to stay? Why not spend a night at IKEA for free. You won’t even need an Allen key to build your own bed.
It sounds like a joke but this quirky offering by the Swedish furniture giant is real and open for bookings.
In a one-night only stunt, Australians will be given the chance to bed down at IKEA’s Tempe store for a giant slumber party through accommodation booking site Airbnb.
IKEA will be transforming its room sets into “quirky accommodation” options for three groups of up to four guests for one night on Sunday 31 August. […]
Guests can also apparently look forward to a “remarkable wake-up call” the next morning to “welcome the first day of spring”. The hint: there’ll be no “traditional alarm clock in sight”. […]
(Source: Sydney Morning Herald)

Sleep At IKEA

Need a place to stay? Why not spend a night at IKEA for free. You won’t even need an Allen key to build your own bed.

It sounds like a joke but this quirky offering by the Swedish furniture giant is real and open for bookings.

In a one-night only stunt, Australians will be given the chance to bed down at IKEA’s Tempe store for a giant slumber party through accommodation booking site Airbnb.

IKEA will be transforming its room sets into “quirky accommodation” options for three groups of up to four guests for one night on Sunday 31 August. […]

Guests can also apparently look forward to a “remarkable wake-up call” the next morning to “welcome the first day of spring”. The hint: there’ll be no “traditional alarm clock in sight”. […]

(Source: Sydney Morning Herald)

— 1 week ago
#retail  #promotion  #IKEA  #airbnd 

Contactless Campaign Launches Nestlé Oats

Shoppers at Woolworths can now use their smartphone in isle to get recipes thanks to a new innovative collaboration between Tapit, TorchMedia and Nestlé.

Dean Carberry, Head of Sales – CPW said “We are always looking for new and innovative ways to drive engagement with shoppers. Shelf conversion is a challenge for the Oats category, so we decided to amplify our Oats and Fresh strawberry campaign in Woolworths with a Tapit NFC enabled aisle fin. The aisle fin will connect shoppers directly with Oat and Strawberry recipes, developed in partnership with Woolworths Fresh Magazine, to help drive consumption occasions. We are excited about this technology which will enable us to make instant changes throughout the four week campaign.

“A big challenge for brands is influencing the sale in the last three feet, Tapit can not only do this through delivering rich mobile experiences, but also analyse how people are interacting with the brand. Tapit’s advanced analytics platform allows you to view each physical interaction as you might view an online campaign. That’s quite a new and powerful proposition for brands” said Ben Wagner, Commercial Director at Tapit.

(Source: Tapit)

— 1 week ago
#retail  #in-store  #mobile  #NFC  #promotion  #app 

Tim Hortons Goes Dark

With #TimsDarkExperiment, Tim Hortons invited customers into a store in a small Canadian town that they painted black. Inside the store, the lights were out – making for a pitch-black environment staffed by employees in night-vision goggles. The entire experience was filmed with night-vision cameras capturing the responses as the staff introduced the chain’s “first new blend in 50 years” – a dark roast. The Tims employees apparently couldn’t resist at least one jump-scare, delivered upon welcoming the customers to the store. […]

(Source: Co.Create)

— 1 week ago
#retail  #shopping  #experience  #promotion 

NikeFuel Box in New York
Posted Jul 17, 2014 by

"Free Nike gear sitting in the middle of a public place? This will either go down in the books as a damned clever marketing move or a great way to cause a panic.

Early this morning, we started hearing whispers of a vending machine that had been plopped down somewhere in New York. But there’s a twist! Two twists, really. This vending machine only dishes out Nike gear… and it doesn’t accept cash. To get something out of the machine, you’d need to cough up some points from a Nike FuelBand.

Before you strap on your FuelBand and head out on a quest for swag, two things to know:
_ The machine is mostly filled with things like socks, shirts, and hats. Free stuff is free stuff, but don’t expect to walk away with a pair of classic Jordans or anything.
_ We’ve seen a few people mention that it only counts Fuel points from today, not the points you’ve built up over time. So you’ll need to move around a bit first. Apparently things in the machine start at around 500 fuel points, with the “good stuff” going for 1000+ points.

Nike has been tweeting out hints as to where the vending machine is located, but lurking around Twitter and Instagram helped to narrow it down a bit.

(Source: TechCrunch)

— 1 month ago with 1 note
#vending  #guerilla  #NIKE  #promotion 

The World’s First Flavour-Matching Social Vending Machine

Ever wondered what your social media profile says about you? Cadbury has created the world’s first flavour-matching social vending machine - introducing the ‘Joy Generator’! Watch chocolate lovers discover their true Cadbury Dairy Milk flavour personality match based on their Facebook likes and interests. Their personalised flavour match block is then automatically dispensed for free!

(Source: You Tube)

— 1 month ago
#vending  #Social media  #promotion 

Nescafé Inserts 3D Mugs Into Newspapers

Reading the morning paper can be quite lonely- even for those crammed in a busy metro or stuck in a crowded plaza. Readers must divert their attention from their surrounding environment to focus on the words at hand.

To inspire readers to lift their eyes and interact with those around them, Nescafé has constructed newspaper advertisements equipped with two foldable mugs packed with instant coffee […]

(Source: psfk)

— 1 month ago with 1 note
#promotion  #print  #nescafe 

Coca-Cola Builds Adorable Mini Kiosks to Sell Mini Cokes

"It’s the little things in life that make us happy." That’s the message in this print and outdoor Coca-Cola campaign from Ogilvy & Mather BerlinCoke, which was the whole point, but also various other miniature products. They even had a pint-size vending machine. The kiosks sold an average of 380 mini cans per day, which Ogilvy says is 278 percent more than a typical Coke vending machine.

(Source: AdWeek)

— 2 months ago
#promotion  #beverage  #Coca-Cola 
Westin Hotels Sets up Twitter-Activated Vending Machine
Last year, Westin introduced its lending gear program that, for a nominal fee, gave hotel guests New Balance shoes or clothes so they could go out for a run without having to worry about not having the stuff they need. (Shoes feature disposable insoles, in case you were worried.) The program, called runWestin, also offered designated conciereges at hotels that lead runs throughout the area.
Now, the hotel kicks it up a notch, with a special vending machine, activated via Twitter, that distributes New Balance gear. When you tweet from the machine, you include your size and gender – women also get running bras – and you get the gear free. The machine will be introduced at the Westin New York on 42nd Street on National Running Day, June 4.
(Source: Creativity)

Westin Hotels Sets up Twitter-Activated Vending Machine

Last year, Westin introduced its lending gear program that, for a nominal fee, gave hotel guests New Balance shoes or clothes so they could go out for a run without having to worry about not having the stuff they need. (Shoes feature disposable insoles, in case you were worried.) The program, called runWestin, also offered designated conciereges at hotels that lead runs throughout the area.

Now, the hotel kicks it up a notch, with a special vending machine, activated via Twitter, that distributes New Balance gear. When you tweet from the machine, you include your size and gender – women also get running bras – and you get the gear free. The machine will be introduced at the Westin New York on 42nd Street on National Running Day, June 4.

(Source: Creativity)

— 2 months ago
#vending  #promotion  #twitter 

Google Opening Showrooms to Show Off Gadgets

Google is opening showrooms in six U.S. cities, promoting its latest products and stepping up retail efforts against Apple and Microsoft as the year-end holiday shopping season gets under way.

Called Winter Wonderlabs, the outlets feature products such as Nexus 7 tablets, Chromebook computers and Chromecast video-streaming devices, the company said on a new website yesterday. Consumers can order the gadgets online after looking at the wares. The stores also feature a large snow globe that lets customers take videos of themselves, complete with fake snow.

The Winter Wonderlab is a fun and interactive way to experience all of Google’s new gadgets in one place,” the company said on the website.

(Source: bloomberg)

— 9 months ago
#retail  #showroom  #google  #promotion 

The Automating of In-Store Give-Aways

Freeosk, as its name suggests, is a kiosk of free samples. Its all-white frame features shelves of products, along with a scanner and high-definition touchscreen. They could soon become fixtures of major retailers, with brands like Airborne and Snickers featuring their products on Freeosks on a weekly basis. To get a free sample, just swipe your loyalty or membership card, and a free sample will be dispensed immediately. Then, if you decide to purchase the product later, Freeosk will “pair up its data with sales data, to have a clear picture of the adoption process,” Eichorn says. “Did you buy the product? Did you continue to buy it? Or did you buy a competitor’s?”

Freeosk is set to launch in September 2013.

(Source: FastCompany)

— 1 year ago with 1 note
#retail  #vending  #sampling  #promotion 
Facebook Promotion Guidelines Update
Facebook often changes its terms, but they made a big change this time. They announced a Facebook Promotion Guidelines update that from now you don’t need to use third party apps to run any promotions, contests, giveaways and draws, but you can do it on your Facebook Timeline.
With this infographic we would like to give you an objective guide to decide if Timeline contests or Third party apps are for you.
(Source: antavo)

Facebook Promotion Guidelines Update

Facebook often changes its terms, but they made a big change this time. They announced a Facebook Promotion Guidelines update that from now you don’t need to use third party apps to run any promotions, contests, giveaways and draws, but you can do it on your Facebook Timeline.

With this infographic we would like to give you an objective guide to decide if Timeline contests or Third party apps are for you.

(Source: antavo)

— 1 year ago
#facebook  #promotion  #infographics 

Coca-Cola Mini-Me

Coke has always been a brand that’s prided itself on creating a personal relationship with its consumers, and the Coca-Cola “Mini-Me” campaign suggests that they’re really just going for it these days.

The campaign promoted Coke’s new mini bottles and so asked people to create mini versions of themselves via mobile app. They were then invited to Coke HQ to get a scan and then receive a 3-D printed mini-me, made of colored sandstone.

(Source: Co.Create)

— 1 year ago
#promotion  #Coca-Cola  #3d printing 

Coca-Cola Sharing Can

For years, Coke has encouraged people to share happiness—and has given them lots of surprising ways to share a Coke. This time, they’ve taken the classic Coca-Cola 330ml can and designed it for two persons. Twist, turn and share—”yes”, the Coca-Cola can itself.

(Source: CC YouTube Chanel)

— 1 year ago
#coca-cola  #promotion 

All Dolled Up

It’s one of the few housewarming parties where you don’t have to bring a gift, so make sure you stop by on May 6-7.

Created via agency Deutsch, Los Angeles, Target built a life-sized dollhouse in the middle of New York’s Grand Central Terminal. Just in time for rush hour, the two-story Threshold Dollhouse officially opened in the iconic Vanderbilt Hall.

Featuring styled rooms using real furniture and décor from the new Threshold collection, the house is inspired by the home featured in Target’s current print campaign. Watch the house come to life in the time-lapse video.

The innovative marketing approach isn’t just about showing off Target product, it’s about interacting with product in a beautiful environment. Guests are encouraged to lounge on the plush couch, peruse the curated bookshelf and take a break from their bustling days.

Target wants guests to make themselves at home—literally. Ladies can even stop by beauty stations inside the “bathroom” for hair and makeup touch-ups with beauty experts.

(Source: abullseyeview.com)

— 1 year ago
#target  #retail  #promotion  #installation