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The Heart of Shopping – www.saatchix.com
Subway Car Sells Groceries
[ … ] in the Korea’s capital city, the division between underground and overground became a little blurred than usual for one tourist as they discovered a fully stocked grocery store in a subway car.

Unable to believe their eyes, the tourist was quick to upload a photo online, labelling it simply: “Taking the underground subway in Seoul. I stumbled upon a train that had been converted into a grocery store …”
(Source: RocketNews24 / imgur)

Subway Car Sells Groceries

[ … ] in the Korea’s capital city, the division between underground and overground became a little blurred than usual for one tourist as they discovered a fully stocked grocery store in a subway car.

Unable to believe their eyes, the tourist was quick to upload a photo online, labelling it simply: “Taking the underground subway in Seoul. I stumbled upon a train that had been converted into a grocery store …”

(Source: RocketNews24 / imgur)

— 10 months ago
#retail  #subway  #individual 

Mercedes – Key to Viano
Interactive Billboards

Under the slogan “Key to Viano”, passers-by were offered the unprecedented opportunity to control digital advertising displays using their own remote car keys.
Every time a remote car key — no matter for which brand of car — was operated, the side door of a digital
Viano opened, and different kinds of passengers descended the vehicle: sometimes weird, sometimes colourful, sometimes from another world. But they all had one thing in common: They strikingly demonstrated the impressive capacity of the Viano’s passenger compartment.

A passerby could, with a bit of luck, capture the film clip showing a Viano with chauffeur waiting for him. In this case, the Mercedes-Benz promotion team present on location invited the lucky winner to one of the Viano shuttles already waiting. The winner’s journey then continued as an exclusive VIP ride to his or her Berlin destination.

Plenty of time for the winners and their companions to convince themselves of the many merits of the Viano.

(Source: marketing-alternatif.com)

— 2 years ago
#Promotion  #OOH  #Interactive  #Subway  #Animated  #Digital  #Billboard  #CLP  #mercedes