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Zappos Tests a Digital Personal Assistant

Online retailer Zappos has unveiled a new service that aims to help shoppers find specific products by taking item requests in the form of images.

The new service, aptly called Ask Zappos, is like a digital personal assistant who will help customers track down specific items even if the retailer doesn’t have the items in their online store.

The new service takes these requests in the form of images. Customers can either text a photo, email a photo to ask@zappos.com, post the photo on Instagram with the hashtag #AskZappos, or upload the photo on the Ask Zappos web page. In addition to the photo, customers can include a short description of what they are looking for in the photo – a certain print, pattern or combination of colors, for example. The Ask Zappos service will try to find the exact item and even provide links to a few alternatives that look similar or carry the same style.

(Source: psfk | Zappos Labs)

— 2 weeks ago
#shopping  #app  #mobile  #m-commerce 

Screenshot Shopping

SnapUp brings an innovation to your iPhone never seen before. Simply take a screenshot of any product in any mobile web site or app where products are available for sale. SnapUp will then magically turn your “snaps” into lists and let you know when the prices change on the items you’re tracking.

SnapUp is super easy to use and works at any online store or app – just take screenshots of your favorite products on places like Amazon, BestBuy, CB2, Target, etc. Anywhere you shop on your iPhone!

Create beautiful online shopping lists and wishlists. Easily move products into those lists using intuitive swipe commands.

(Source: YouTube | SnapUp)

— 3 weeks ago
#shopping  #mobile  #app  #m-commerce 
Target Lets You Shop Directly off Print Ads
Target has launched “In a Snap”, a new mobile app that allows shoppers to buy products off the retailer’s print ads simply by taking their picture. The technology wasdeveloped in-house at Target by the company’s marketing team and Rapid Accelerated Development technology team.
The image recognition app allows customers to skip more complicated QR Codes and links to access product information and then purchase. It now works in current ads for Target’s Room Essentials, appearing in issues of Architectural Digest, Domino, Real Simple an more, as well as in Target’s back-to-school catalog and on store signs at the Target Express store in Minneapolis.
The app, for now, is in a sort of beta mode. If it fares well this season, Target may continue using it in future campaigns.
(Source: Creativity)

Target Lets You Shop Directly off Print Ads

Target has launched “In a Snap”, a new mobile app that allows shoppers to buy products off the retailer’s print ads simply by taking their picture. The technology wasdeveloped in-house at Target by the company’s marketing team and Rapid Accelerated Development technology team.

The image recognition app allows customers to skip more complicated QR Codes and links to access product information and then purchase. It now works in current ads for Target’s Room Essentials, appearing in issues of Architectural Digest, Domino, Real Simple an more, as well as in Target’s back-to-school catalog and on store signs at the Target Express store in Minneapolis.

The app, for now, is in a sort of beta mode. If it fares well this season, Target may continue using it in future campaigns.

(Source: Creativity)

— 4 weeks ago
#app  #shoppable  #Target  #m-commerce  #mobile 

An Upper Limit For Apps?

There are now well over a million mobile applications in both Google Play and the iTunes App Store alike, and growth of those app marketplaces shows no sign of slowing down. However, according to new data from Nielsen, there may be an upper limit to how many apps people will interact with over the course of a month, and that number – just over a couple dozen – hasn’t grown much over the past few years.

According to Nielsen, U.S. iPhone and Android users over 18 have been increasing the time they spend using mobile applications, which is up 65 percent over just two years ago. In the last quarter of 2013, for example, users spent 30 hours, 15 minutes using apps per month. That’s a full half-day more than the 18 hours, 18 minutes they spent per month in Q4 2011, the new report notes. […]

What’s interesting is how little the number of apps used per month has changed over this same period of time, however. In Q4 2011, the average number of apps used per month was 23.2. The following year (Q4 2012) it grew to 26.5, and as of Q4 2013 it was just 26.8. […]

Nielsen found that social networking and search apps still dominate the time we spend in smartphone applications - even more so than games – accounting for nearly 11 hours per month as of Q4 2013. Gaming and other entertainment (including video and audio) grew 71 percent year-over-year to account for 10 hours, 34 minutes. […]

Even though older users may not have as much time to spend using apps per month, that usage is still quite significant. For instance, those aged 55+ today spend more than 21 hours across 22 apps per month. It’s this kind of trend that’s having an impact outside of the app universe as well, as apps have begun to eat into the time we would have spent on other leisure activities, like reading books or watching TV.

The question for mobile companies today is no longer just how to get installed, but how to become one of those some half-dozen apps that gets used monthly.

(Source: techcrunch)

— 1 month ago
#survey  #app  #nielsen  #consumer 
WhatsCook Teaches How To Cook In Real Time
Mayonnaise brand Hellmann’s  creates a live recipe service that lets users chat with real chefs or an expert cooking team and learn how to prepare meals in real time using the WhatsApp chat.

Users just have to send their number via WhatsCook’s website and a specialized cooking team gets in touch with them to find out when they need help with. After setting a schedule they can then chat via WhatsApp and start cooking.

Users can request for any type of dish – be it a meal that takes about an hour to prepare or a dish that only takes a few minutes. Users can send the WhatsCook team a photo of his fridge with the available ingredients he has and the team can help him come up with a recipe. The one catch to it is that all the recipes will include mayonnaise.
WhatsCook’s cooking team and chefs are available from Monday to Friday, between 12 noon and 2 PM for lunch and between 7 and 10 PM for dinner.
(Source: psfk)

WhatsCook Teaches How To Cook In Real Time

Mayonnaise brand Hellmann’s  creates a live recipe service that lets users chat with real chefs or an expert cooking team and learn how to prepare meals in real time using the WhatsApp chat.

Users just have to send their number via WhatsCook’s website and a specialized cooking team gets in touch with them to find out when they need help with. After setting a schedule they can then chat via WhatsApp and start cooking.

Users can request for any type of dish – be it a meal that takes about an hour to prepare or a dish that only takes a few minutes. Users can send the WhatsCook team a photo of his fridge with the available ingredients he has and the team can help him come up with a recipe. The one catch to it is that all the recipes will include mayonnaise.

WhatsCook’s cooking team and chefs are available from Monday to Friday, between 12 noon and 2 PM for lunch and between 7 and 10 PM for dinner.

(Source: psfk)

— 2 months ago
#social media  #mobile  #app 

App Provides Personal Buying Assistant

Buying online may be more convenient than a trip to the shops, but for many it’s still far from a pain-free process. Fetch is a personalized shopping app which will search for items sent in via text, voice memo, or photo, and then purchase the product on behalf of the requestor at the best price.

To purchase an item using Fetch, users first enter details of the product they are looking to buy, specifying brand, size, color, quantity and/or shipping speed.  A team of crowd-sourced professional shoppers will identify the product and hunt down the lowest price online — they’ll even check for coupon codes available. The Fetch team will then place the order on the users behalf.

Users can add additional instructions before committing to “Buy Now”, and upon completion of the order they’ll receive an e-commerce receipt directly from the retailer.

(Source: springwise)

— 2 months ago
#shopping  #app  #e-commerce  #m-commerce 

High-Tech Mannequins Send Outfit Details To Shoppers

VMBeacon is a new product that enables store mannequins to transmit information or ‘talk’ to smartphones about the clothes on display, sending alerts about the outfit and accessories on display.

Launched by UK startup Iconeme, the technology uses an adaptation of Apple’s iBeacon hardware they describe as, “a class of low-powered, low-cost transmitters that can notify nearby iOS7 devices of their presence.”

What’s unique about this version of the technology is that the information transmitted via the VMBeacon is not contained on the mannequin but within the cloud, which means it can be programmed remotely. Shoppers with the app, which is yet to be released, within a 100m radius of the VMBeacon receive notifications about the clothing and accessories on the mannequin. The notifications include information such as prices, links to purchase online from the retailer’s website or simple directions as to where the products are in the store.

(Source: psfk)

— 4 months ago
#retail  #mobile  #ibeacon  #VMbeacon  #app  #digital 
Simple Savings With mPerks
mPerks gives you more ways to save at Meijer. Search and clip digital store and manufacturer coupons from the mPerks website or from the Meijer mobile app. Plus, get rewarded for the things you already buy with the mPerks personalized rewards program.

Personalized rewards are special deals you can unlock once you’ve spent a set amount in certain Meijer departments.
Browse Coupons, then clip as many as you’d like. They’ll all be stored in your clipped tab, so you can use them now or save them for later.
 Digital Receipts are saved for two years – review your savings and past purchases.
Make Shopping Lists, add your favorite items, even look back on your shopping history.
Your Total Savings: Get a full picture of your savings at Meijer. View your savings from mPerks coupons and rewards, paper coupons, and weekly specials.
(Source: Meijer)

Simple Savings With mPerks

mPerks gives you more ways to save at Meijer. Search and clip digital store and manufacturer coupons from the mPerks website or from the Meijer mobile app. Plus, get rewarded for the things you already buy with the mPerks personalized rewards program.

Personalized rewards are special deals you can unlock once you’ve spent a set amount in certain Meijer departments.

Browse Coupons, then clip as many as you’d like. They’ll all be stored in your clipped tab, so you can use them now or save them for later.

Digital Receipts are saved for two years – review your savings and past purchases.

Make Shopping Lists, add your favorite items, even look back on your shopping history.

Your Total Savings: Get a full picture of your savings at Meijer. View your savings from mPerks coupons and rewards, paper coupons, and weekly specials.

(Source: Meijer)

— 4 months ago
#retail  #app  #coupon  #loyalty  #digital  #mobile 
Shoppers Like High Street Stores That Have A Mobile App
66% of consumers in the US are more likely to shop at a store that has a useful mobile app. This figure rises to 84% when app “power users” – the 25 per cent of consumers who use apps most frequently – were surveyed, according to a report from Apigee.
The findings come from a report titled “The Mobile Mandate for Retail”, which gathered data from a survey of 1,000 smartphone owners in a bid to shed light on how mobile apps are changing consumer shopping behaviour and what these changes mean for retailers.
Overall, it found that stores that provide an app see much higher favourability scores among app using customers and this is ultimately influencing the way consumers shop.
81% of current consumers said they have changed how they shop after owning a smartphone or tablet and a further 79% expect their shopping to change even more in the next two years due to smartphones, tablets or apps.
“The rise of mobile isn’t just changing e-commerce. Our research finds that customers not only want brick-and-mortar retailers to deliver key services via apps, they expect them to,” said Bryan Kirschner, director of the Apigee Institute. “And not only that, digitally focused retailers are demonstrating better market results across the board. The message for twenty-first century retailers, whether online or physical, is clear: to succeed, they need to add apps to their strategy.”
(Source: TheDrum)

Shoppers Like High Street Stores That Have A Mobile App

66% of consumers in the US are more likely to shop at a store that has a useful mobile app. This figure rises to
84% when app “power users” – the 25 per cent of consumers who use apps most frequently – were surveyed, according to a report from Apigee.

The findings come from a report titled “The Mobile Mandate for Retail”, which gathered data from a survey of 1,000 smartphone owners in a bid to shed light on how mobile apps are changing consumer shopping behaviour and what these changes mean for retailers.

Overall, it found that stores that provide an app see much higher favourability scores among app using customers and this is ultimately influencing the way consumers shop.

81% of current consumers said they have changed how they shop after owning a smartphone or tablet and a further
79% expect their shopping to change even more in the next two years due to smartphones, tablets or apps.

“The rise of mobile isn’t just changing e-commerce. Our research finds that customers not only want brick-and-mortar retailers to deliver key services via apps, they expect them to,” said Bryan Kirschner, director of the Apigee Institute. “And not only that, digitally focused retailers are demonstrating better market results across the board. The message for twenty-first century retailers, whether online or physical, is clear: to succeed, they need to add apps to their strategy.”

(Source: TheDrum)

— 4 months ago
#retail  #brick & mortar  #mobile  #app  #survey 
Will Flow Kill Off Retail?
Amazon Flow analyzes everything your iPhone camera can see in real time. As you point your iPhone at objects, you can see the search function working, sprinkling everything that might be an item Amazon sells with glittery pixie dust. It’s almost like facial recognition tech for products, but in real time. When Amazon Flow sees something it recognizes, it automatically calls up that item on Amazon and shows you how much it costs, then moves on to the next scannable item.
For items that are in retail packaging, books, DVDs, CDs, and games, Amazon Flow works incredibly well. Perhaps more importantly, though, it drastically reduces the friction of pulling your phone out at an analog store to compare prices on Amazon.
From Amazon's perspective, the more Amazon steps between a shopper and a real-world purchase, the less brick-and-mortars there will be. Yet analog retail stores also create demand for Amazon, and for some products, like clothing or furniture, customers will always want to go in and try it for themselves first, even if they do ultimately buy it for a lower price from Amazon. What this means is that Amazon is locked into a symbiotic relationship with the very retail stores that Flow is trying to steal sales from.
(See video on vimeo)
(Source: Co.Design)

Will Flow Kill Off Retail?

Amazon Flow analyzes everything your iPhone camera can see in real time. As you point your iPhone at objects, you can see the search function working, sprinkling everything that might be an item Amazon sells with glittery pixie dust. It’s almost like facial recognition tech for products, but in real time. When Amazon Flow sees something it recognizes, it automatically calls up that item on Amazon and shows you how much it costs, then moves on to the next scannable item.

For items that are in retail packaging, books, DVDs, CDs, and games, Amazon Flow works incredibly well. Perhaps more importantly, though, it drastically reduces the friction of pulling your phone out at an analog store to compare prices on Amazon.

From Amazon's perspective, the more Amazon steps between a shopper and a real-world purchase, the less brick-and-mortars there will be. Yet analog retail stores also create demand for Amazon, and for some products, like clothing or furniture, customers will always want to go in and try it for themselves first, even if they do ultimately buy it for a lower price from Amazon. What this means is that Amazon is locked into a symbiotic relationship with the very retail stores that Flow is trying to steal sales from.

(See video on vimeo)

(Source: Co.Design)

— 5 months ago with 1 note
#retail  #augmented reality  #m-commerce  #mobile  #app 
Shopping App For Keepsakes
A new app has launched for retailers that love Instagram but can’t derive sales from it. Since debuting in 2010, Instagram has become one of the world’s fastest growing social media channels with 100 million monthly users.

Yet many labels still use Instagram as a brand awareness tool, rather than a direct online sales driver. This is primarily because the app doesn’t link users to websites on its posts, unlike Facebook and Twitter.
In January 14, Keep debuted on the Apple app store and markets itself as a new way to buy what other people already have. The web and mobile platform helps users figure out what other people are wearing and buy the items they’re wearing.
The app has been endearing rave reviews on Refinery 29, Glamour, and Instyle the US since its launch last month. If Keep takes off, it could be a useful tool for online retailers to reach audiences in a genuine space and actually make money of this interaction.
(Source: InsightRetail)

Shopping App For Keepsakes

A new app has launched for retailers that love Instagram but can’t derive sales from it. Since debuting in 2010, Instagram has become one of the world’s fastest growing social media channels with 100 million monthly users.

Yet many labels still use Instagram as a brand awareness tool, rather than a direct online sales driver. This is primarily because the app doesn’t link users to websites on its posts, unlike Facebook and Twitter.

In January 14, Keep debuted on the Apple app store and markets itself as a new way to buy what other people already have. The web and mobile platform helps users figure out what other people are wearing and buy the items they’re wearing.

The app has been endearing rave reviews on Refinery 29, Glamour, and Instyle the US since its launch last month. If Keep takes off, it could be a useful tool for online retailers to reach audiences in a genuine space and actually make money of this interaction.

(Source: InsightRetail)

— 5 months ago
#e-commerce  #m-commerce  #instagram  #shoppable  #app 

ASAP54 Bridges Gap Between What You See and What You Buy

ASAP54 is a fashion app, which leverages a blend of image recognition technology, crowdsourcing and human stylists to help users find and buy fashion products they like.

The mobile app could identify, source and let people purchase the products they encountered — on blogs, social media and in the physical world around them — avoiding the cumbersome process of searching endlessly by keywords or tags and smoothing the path from inspiration to transaction.

“My main intention is to really change the way that people interact with fashion,” said Cecílio. “I really believe that omni-channel is the future and people will be taking pictures offline and shopping online, and taking pictures online and shopping offline.

(Source: BoF)

— 5 months ago
#mobile  #m-commerce  #image recognition  #app 

Whisp Lets You Chat While You Shop Online

For many people, shopping is a social activity. People like to shop with their friends and talk with them about potential purchases.

For those who like to buy things via the internet, there’s a new web and mobile app called Whisp that lets users shop online and chat with their friends at the same time.

Whisp lets users shop their favorite designers and stores all in one place and its key feature lets users drag and drop images of products into private chat windows. That way, users can chat with their friends while they shop online.

Whisp includes millions of products from top brands like Rag & Bone, APC, and Givency. Users can bookmark their favorites to put them in a private lookbook. They can also chat with friends on the app or on Facebook, and use unique emojis to express themselves while chatting.

(Source: psfk)

— 5 months ago with 1 note
#e-commerce  #s-commerce  #mobile  #digital  #app 
Point Your iPhone at Something You Like, and Amazon’s New App Buys It
Amazon is announcing a new feature inside its mobile shopping app that lets you scan items in your home using your smartphone’s camera and quickly order all of your packaged goods online. The new feature, called Flow, will be available inside Amazon’s shopping app for iOS. […]
Instead of taking a photo of an item or scanning a barcode, Flow recognizes items via their shape, size, color, box text, and general appearance. Hold your iPhone up to a row of items on your shelf or counter, and within seconds of “seeing” it with the iPhone’s camera, every recognizable item is placed in queue that can be added to your Amazon cart. […]
All of this happens in seconds. Speed is important — our short attention spans have zero patience for a slow feature, and if you leave the app, that’s a potential lost sale for Amazon.
(Source: Wired)

Point Your iPhone at Something You Like, and Amazon’s New App Buys It

Amazon is announcing a new feature inside its mobile shopping app that lets you scan items in your home using your smartphone’s camera and quickly order all of your packaged goods online. The new feature, called Flow, will be available inside Amazon’s shopping app for iOS. […]

Instead of taking a photo of an item or scanning a barcode, Flow recognizes items via their shape, size, color, box text, and general appearance. Hold your iPhone up to a row of items on your shelf or counter, and within seconds of “seeing” it with the iPhone’s camera, every recognizable item is placed in queue that can be added to your Amazon cart. […]

All of this happens in seconds. Speed is important — our short attention spans have zero patience for a slow feature, and if you leave the app, that’s a potential lost sale for Amazon.

(Source: Wired)

— 6 months ago
#mobile  #app  #image recognition  #m-commerce 

Design A Room Virtually, Then Buy The Furniture

Entrepreneur Marc Lebovitz is expanding on that same idea as Ikea with his new startup, Adornably, a company centered around a new iPad app. After downloading Adornably and creating a free account, you can lay any magazine on the floor of a room and Adornably will use it to scale a virtual image of that room in your iPad. From there, you can shop from a number of furniture options to virtually redesign your space.

[ … ] The neatest moment comes when previewing a piece of furniture in a photo and you can drag it around with your finger. There’s no worry about breaking the perspective; Adornably’s software is handling all the complicated geometry for you. So moving a 500-pound mahogany armoire across your bedroom is as simple as a swipe.

(Source: CoDesign)

— 7 months ago with 1 note
#e-commerce  #digital  #app  #augmented reality