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The Heart of Shopping – www.saatchix.com
Uber Delivers Shopping
Much-hyped transport app, Uber, has launched a grocery delivery service in the US.
The Uber app connects user to taxi and hire cars and has attracted widespread media attention for its innovation, with many considering retail deliveries a natural extension of the service.
Uber Corner Store is available through the existing Uber app, though is currently limited to deliveries in Washington DC.
The on demand product delivery service lets users to order from 100 convenience store items such as allergy medicine, nappies, and toothpaste, via the Uber app.Other products will include over the counter medicines, snacks, beauty items, office supplies, and baby products.
(Source: InsightRetail)

Uber Delivers Shopping

Much-hyped transport app, Uber, has launched a grocery delivery service in the US.

The Uber app connects user to taxi and hire cars and has attracted widespread media attention for its innovation, with many considering retail deliveries a natural extension of the service.

Uber Corner Store is available through the existing Uber app, though is currently limited to deliveries in Washington DC.

The on demand product delivery service lets users to order from 100 convenience store items such as allergy medicine, nappies, and toothpaste, via the Uber app.Other products will include over the counter medicines, snacks, beauty items, office supplies, and baby products.

(Source: InsightRetail)

— 2 days ago
#retail  #mobile  #delivery  #app 

Topshop And Uber Partner To Drive Sales

In a global first partnership, hire car and ride sharing app, Uber, has partnered with fashion retailer, Topshop Australia, to offer free rides to its Sydney flagship.

Consumers need to download the Uber app and entering the promo code, “TOPSHOPMINI” to receive a free ride to the Gowings St store. 

On arrival, customers will receive a VIP personal styling session as well as a $50 gift card so spend in store. To further fuel the ride activity, Topshop will offer customers the chance to win a $500 gift voucher by posting across social media using the #TOPSHOPMINI hashtag.

The partnership follows the success of a similar promotion in Melbourne for the launch of Emporium last week. Free rides will run throughout regular store trading hours from Friday 29 August until Sunday 31 August.

(Source: InsightRetail)

— 2 days ago
#retail  #promotion  #mobile  #app  #hashtag 

With “Touchable Video”, Brands See What Consumers Want To Buy

Retailers already know that videos can drive engagement, increase brand awareness, and convert viewers into shoppers. Now, in order to create an immersive viewing experience that leads to more sales, one streaming startup has built a “touchable video” platform.

Based in Los Angeles and New York City, Cinematique has built a video player that tracks what viewers “touch” – taps on a touch-screen device or mouse clicks on a computer – while watching TV shows, music videos, and branded videos. The objects are then bookmarked and saved to a “boutique” that can be purchased or shared with friends online. […]

Retailers and tech companies have been trying to locate the Holy Retail Grail that is shoppable video for years. For this year’s Super Bowl, H&M ran a TV ad that allowed viewers on Samsung’s Smart TV to buy products directly from their remotes. Google+ has also experimented with shoppable videos. Last year it launched a “channel gadget” that let viewers find featured products in how-to videos across different retailers online. An earlier example of a shoppable YouTube video was seen with Juicy Couture, which in 2012 debuted a video that alerted viewers to items available for purchase with a box outline. When clicked upon, the box paused the video and opened up the retailer’s product page.

Since its launch last July, Cinematique said users have spent 250% to 350% more time watching videos on its streaming platform compared with non-interactive online videos, “touching” products between 2.5 to 3.5 times a video. So far the company has worked with 60 brands, which have seen an 8% to 13% conversion rate, the percentage of views that lead to sales. […]

(Source: FastCompany)

— 1 week ago
#retail  #e-commerce  #s-commerce  #mobile  #app 

Net-A-Porter’s Shoppable Print Campaign

Online luxury fashion retailer net-a-porter.com has launched its spring/summer 2014 campaign, which allows consumers to scan and and shop directly from the page using the brand’s app.

Photographed in Paris, the campaign consists of four scenes featuring the brand’s black packaging which are enhanced using Layar technology which allows shoppers to scan the page using the app which triggers the five best-selling products to appear which can then be purchased.

A ‘shop’ button also hovers over the model in each scene which links shoppers to a curated list of products to shop the look from the shoot.

Net-a-porter has also launched a women’s print magazine that enables readers to scan clothes using the company’s app and then buy them direct from the fashion website.

The magazine, featuring art, culture, beauty and travel, as well as fashion, will be on news stands across the globe, available six times per year. If the desired item is not stocked by net-a-porter, the shopper is taken to the relevant brand’s ecommerce site.

(Source: AR Trends | mUmBRELLA | MobileMarketing | Econsultancy)

— 1 week ago
#e-commerce  #m-commerce  #mobile  #app  #shoppable  #catalogue 

Contactless Campaign Launches Nestlé Oats

Shoppers at Woolworths can now use their smartphone in isle to get recipes thanks to a new innovative collaboration between Tapit, TorchMedia and Nestlé.

Dean Carberry, Head of Sales – CPW said “We are always looking for new and innovative ways to drive engagement with shoppers. Shelf conversion is a challenge for the Oats category, so we decided to amplify our Oats and Fresh strawberry campaign in Woolworths with a Tapit NFC enabled aisle fin. The aisle fin will connect shoppers directly with Oat and Strawberry recipes, developed in partnership with Woolworths Fresh Magazine, to help drive consumption occasions. We are excited about this technology which will enable us to make instant changes throughout the four week campaign.

“A big challenge for brands is influencing the sale in the last three feet, Tapit can not only do this through delivering rich mobile experiences, but also analyse how people are interacting with the brand. Tapit’s advanced analytics platform allows you to view each physical interaction as you might view an online campaign. That’s quite a new and powerful proposition for brands” said Ben Wagner, Commercial Director at Tapit.

(Source: Tapit)

— 1 week ago
#retail  #in-store  #mobile  #NFC  #promotion  #app 
With Cartwheel, Target Spins Out Of Slow-Moving Culture
In a year of high-profile stumbles, Cartwheel has been one of Target Corp.’s biggest wins.
The digital coupon app has generated droves of traffic at a time when smartphones are becoming an increasingly important shopping tool. Cartwheel, which allows customers to select deals that can be redeemed in the check-out line, has a devoted and growing user base of 8.5 million people who have used it to rack up more than $95 million in savings.
And none of Target’s competitors – not Wal-Mart or Amazon – have anything quite like it. […]
By most measures, Cartwheel has been a huge success.
Target soon expects it will touch about $1 billion in sales. It’s doing the kind of things brands desperately want: deepening engagement and loyalty. It’s been especially popular among millennials, a highly-coveted demographic. Target says active Cartwheel users on average increase their spending and trips to its store by 30%.
“Consumers seem to be responding to it in a pretty profound way,” said Andrew Lipsman, vice president of marketing and insights for comScore, which measures online traffic and sales. “It’s been very, very successful.”
In the last year, Target saw a 251% in increase in time spent with Target on mobile devices, with Cartwheel contributing 80% to that increase, according to comScore data.
Until Cartwheel, there had not been a strong example of a brick-and-mortar store with a super popular app, Lipsman said. For most retailers, the vast majority of their mobile traffic still comes through a website. But with Cartwheel, Target has managed to flip that with nearly 75% of its mobile traffic now coming to its app, joining the ranks of Amazon and eBay. […]
Cartwheel took off the beta tag last month and is now being promoted in Target’s weekly ads. It has added new features such as a leader board where users can see how much their Facebook friends have saved. And it has begun testing online redemption of deals.
(Source: StarTribune)

With Cartwheel, Target Spins Out Of Slow-Moving Culture

In a year of high-profile stumbles, Cartwheel has been one of Target Corp.’s biggest wins.

The digital coupon app has generated droves of traffic at a time when smartphones are becoming an increasingly important shopping tool. Cartwheel, which allows customers to select deals that can be redeemed in the check-out line, has a devoted and growing user base of 8.5 million people who have used it to rack up more than $95 million in savings.

And none of Target’s competitors – not Wal-Mart or Amazon – have anything quite like it. […]

By most measures, Cartwheel has been a huge success.

Target soon expects it will touch about $1 billion in sales. It’s doing the kind of things brands desperately want: deepening engagement and loyalty. It’s been especially popular among millennials, a highly-coveted demographic. Target says active Cartwheel users on average increase their spending and trips to its store by 30%.

“Consumers seem to be responding to it in a pretty profound way,” said Andrew Lipsman, vice president of marketing and insights for comScore, which measures online traffic and sales. “It’s been very, very successful.”

In the last year, Target saw a 251% in increase in time spent with Target on mobile devices, with Cartwheel contributing 80% to that increase, according to comScore data.

Until Cartwheel, there had not been a strong example of a brick-and-mortar store with a super popular app, Lipsman said. For most retailers, the vast majority of their mobile traffic still comes through a website. But with Cartwheel, Target has managed to flip that with nearly 75% of its mobile traffic now coming to its app, joining the ranks of Amazon and eBay. […]

Cartwheel took off the beta tag last month and is now being promoted in Target’s weekly ads. It has added new features such as a leader board where users can see how much their Facebook friends have saved. And it has begun testing online redemption of deals.

(Source: StarTribune)

— 1 week ago
#retail  #coupon  #mobile  #m-commerce  #Target  #app 

Zappos Tests a Digital Personal Assistant

Online retailer Zappos has unveiled a new service that aims to help shoppers find specific products by taking item requests in the form of images.

The new service, aptly called Ask Zappos, is like a digital personal assistant who will help customers track down specific items even if the retailer doesn’t have the items in their online store.

The new service takes these requests in the form of images. Customers can either text a photo, email a photo to ask@zappos.com, post the photo on Instagram with the hashtag #AskZappos, or upload the photo on the Ask Zappos web page. In addition to the photo, customers can include a short description of what they are looking for in the photo – a certain print, pattern or combination of colors, for example. The Ask Zappos service will try to find the exact item and even provide links to a few alternatives that look similar or carry the same style.

(Source: psfk | Zappos Labs)

— 4 weeks ago
#shopping  #app  #mobile  #m-commerce 

Screenshot Shopping

SnapUp brings an innovation to your iPhone never seen before. Simply take a screenshot of any product in any mobile web site or app where products are available for sale. SnapUp will then magically turn your “snaps” into lists and let you know when the prices change on the items you’re tracking.

SnapUp is super easy to use and works at any online store or app – just take screenshots of your favorite products on places like Amazon, BestBuy, CB2, Target, etc. Anywhere you shop on your iPhone!

Create beautiful online shopping lists and wishlists. Easily move products into those lists using intuitive swipe commands.

(Source: YouTube | SnapUp)

— 1 month ago
#shopping  #mobile  #app  #m-commerce 
Target Lets You Shop Directly off Print Ads
Target has launched “In a Snap”, a new mobile app that allows shoppers to buy products off the retailer’s print ads simply by taking their picture. The technology wasdeveloped in-house at Target by the company’s marketing team and Rapid Accelerated Development technology team.
The image recognition app allows customers to skip more complicated QR Codes and links to access product information and then purchase. It now works in current ads for Target’s Room Essentials, appearing in issues of Architectural Digest, Domino, Real Simple an more, as well as in Target’s back-to-school catalog and on store signs at the Target Express store in Minneapolis.
The app, for now, is in a sort of beta mode. If it fares well this season, Target may continue using it in future campaigns.
(Source: Creativity)

Target Lets You Shop Directly off Print Ads

Target has launched “In a Snap”, a new mobile app that allows shoppers to buy products off the retailer’s print ads simply by taking their picture. The technology wasdeveloped in-house at Target by the company’s marketing team and Rapid Accelerated Development technology team.

The image recognition app allows customers to skip more complicated QR Codes and links to access product information and then purchase. It now works in current ads for Target’s Room Essentials, appearing in issues of Architectural Digest, Domino, Real Simple an more, as well as in Target’s back-to-school catalog and on store signs at the Target Express store in Minneapolis.

The app, for now, is in a sort of beta mode. If it fares well this season, Target may continue using it in future campaigns.

(Source: Creativity)

— 1 month ago
#app  #shoppable  #Target  #m-commerce  #mobile 

An Upper Limit For Apps?

There are now well over a million mobile applications in both Google Play and the iTunes App Store alike, and growth of those app marketplaces shows no sign of slowing down. However, according to new data from Nielsen, there may be an upper limit to how many apps people will interact with over the course of a month, and that number – just over a couple dozen – hasn’t grown much over the past few years.

According to Nielsen, U.S. iPhone and Android users over 18 have been increasing the time they spend using mobile applications, which is up 65 percent over just two years ago. In the last quarter of 2013, for example, users spent 30 hours, 15 minutes using apps per month. That’s a full half-day more than the 18 hours, 18 minutes they spent per month in Q4 2011, the new report notes. […]

What’s interesting is how little the number of apps used per month has changed over this same period of time, however. In Q4 2011, the average number of apps used per month was 23.2. The following year (Q4 2012) it grew to 26.5, and as of Q4 2013 it was just 26.8. […]

Nielsen found that social networking and search apps still dominate the time we spend in smartphone applications - even more so than games – accounting for nearly 11 hours per month as of Q4 2013. Gaming and other entertainment (including video and audio) grew 71 percent year-over-year to account for 10 hours, 34 minutes. […]

Even though older users may not have as much time to spend using apps per month, that usage is still quite significant. For instance, those aged 55+ today spend more than 21 hours across 22 apps per month. It’s this kind of trend that’s having an impact outside of the app universe as well, as apps have begun to eat into the time we would have spent on other leisure activities, like reading books or watching TV.

The question for mobile companies today is no longer just how to get installed, but how to become one of those some half-dozen apps that gets used monthly.

(Source: techcrunch)

— 1 month ago
#survey  #app  #nielsen  #consumer 
WhatsCook Teaches How To Cook In Real Time
Mayonnaise brand Hellmann’s  creates a live recipe service that lets users chat with real chefs or an expert cooking team and learn how to prepare meals in real time using the WhatsApp chat.

Users just have to send their number via WhatsCook’s website and a specialized cooking team gets in touch with them to find out when they need help with. After setting a schedule they can then chat via WhatsApp and start cooking.

Users can request for any type of dish – be it a meal that takes about an hour to prepare or a dish that only takes a few minutes. Users can send the WhatsCook team a photo of his fridge with the available ingredients he has and the team can help him come up with a recipe. The one catch to it is that all the recipes will include mayonnaise.
WhatsCook’s cooking team and chefs are available from Monday to Friday, between 12 noon and 2 PM for lunch and between 7 and 10 PM for dinner.
(Source: psfk)

WhatsCook Teaches How To Cook In Real Time

Mayonnaise brand Hellmann’s  creates a live recipe service that lets users chat with real chefs or an expert cooking team and learn how to prepare meals in real time using the WhatsApp chat.

Users just have to send their number via WhatsCook’s website and a specialized cooking team gets in touch with them to find out when they need help with. After setting a schedule they can then chat via WhatsApp and start cooking.

Users can request for any type of dish – be it a meal that takes about an hour to prepare or a dish that only takes a few minutes. Users can send the WhatsCook team a photo of his fridge with the available ingredients he has and the team can help him come up with a recipe. The one catch to it is that all the recipes will include mayonnaise.

WhatsCook’s cooking team and chefs are available from Monday to Friday, between 12 noon and 2 PM for lunch and between 7 and 10 PM for dinner.

(Source: psfk)

— 2 months ago
#social media  #mobile  #app 

App Provides Personal Buying Assistant

Buying online may be more convenient than a trip to the shops, but for many it’s still far from a pain-free process. Fetch is a personalized shopping app which will search for items sent in via text, voice memo, or photo, and then purchase the product on behalf of the requestor at the best price.

To purchase an item using Fetch, users first enter details of the product they are looking to buy, specifying brand, size, color, quantity and/or shipping speed.  A team of crowd-sourced professional shoppers will identify the product and hunt down the lowest price online — they’ll even check for coupon codes available. The Fetch team will then place the order on the users behalf.

Users can add additional instructions before committing to “Buy Now”, and upon completion of the order they’ll receive an e-commerce receipt directly from the retailer.

(Source: springwise)

— 2 months ago
#shopping  #app  #e-commerce  #m-commerce 

High-Tech Mannequins Send Outfit Details To Shoppers

VMBeacon is a new product that enables store mannequins to transmit information or ‘talk’ to smartphones about the clothes on display, sending alerts about the outfit and accessories on display.

Launched by UK startup Iconeme, the technology uses an adaptation of Apple’s iBeacon hardware they describe as, “a class of low-powered, low-cost transmitters that can notify nearby iOS7 devices of their presence.”

What’s unique about this version of the technology is that the information transmitted via the VMBeacon is not contained on the mannequin but within the cloud, which means it can be programmed remotely. Shoppers with the app, which is yet to be released, within a 100m radius of the VMBeacon receive notifications about the clothing and accessories on the mannequin. The notifications include information such as prices, links to purchase online from the retailer’s website or simple directions as to where the products are in the store.

(Source: psfk)

— 5 months ago
#retail  #mobile  #ibeacon  #VMbeacon  #app  #digital 
Simple Savings With mPerks
mPerks gives you more ways to save at Meijer. Search and clip digital store and manufacturer coupons from the mPerks website or from the Meijer mobile app. Plus, get rewarded for the things you already buy with the mPerks personalized rewards program.

Personalized rewards are special deals you can unlock once you’ve spent a set amount in certain Meijer departments.
Browse Coupons, then clip as many as you’d like. They’ll all be stored in your clipped tab, so you can use them now or save them for later.
 Digital Receipts are saved for two years – review your savings and past purchases.
Make Shopping Lists, add your favorite items, even look back on your shopping history.
Your Total Savings: Get a full picture of your savings at Meijer. View your savings from mPerks coupons and rewards, paper coupons, and weekly specials.
(Source: Meijer)

Simple Savings With mPerks

mPerks gives you more ways to save at Meijer. Search and clip digital store and manufacturer coupons from the mPerks website or from the Meijer mobile app. Plus, get rewarded for the things you already buy with the mPerks personalized rewards program.

Personalized rewards are special deals you can unlock once you’ve spent a set amount in certain Meijer departments.

Browse Coupons, then clip as many as you’d like. They’ll all be stored in your clipped tab, so you can use them now or save them for later.

Digital Receipts are saved for two years – review your savings and past purchases.

Make Shopping Lists, add your favorite items, even look back on your shopping history.

Your Total Savings: Get a full picture of your savings at Meijer. View your savings from mPerks coupons and rewards, paper coupons, and weekly specials.

(Source: Meijer)

— 5 months ago
#retail  #app  #coupon  #loyalty  #digital  #mobile 
Shoppers Like High Street Stores That Have A Mobile App
66% of consumers in the US are more likely to shop at a store that has a useful mobile app. This figure rises to 84% when app “power users” – the 25 per cent of consumers who use apps most frequently – were surveyed, according to a report from Apigee.
The findings come from a report titled “The Mobile Mandate for Retail”, which gathered data from a survey of 1,000 smartphone owners in a bid to shed light on how mobile apps are changing consumer shopping behaviour and what these changes mean for retailers.
Overall, it found that stores that provide an app see much higher favourability scores among app using customers and this is ultimately influencing the way consumers shop.
81% of current consumers said they have changed how they shop after owning a smartphone or tablet and a further 79% expect their shopping to change even more in the next two years due to smartphones, tablets or apps.
“The rise of mobile isn’t just changing e-commerce. Our research finds that customers not only want brick-and-mortar retailers to deliver key services via apps, they expect them to,” said Bryan Kirschner, director of the Apigee Institute. “And not only that, digitally focused retailers are demonstrating better market results across the board. The message for twenty-first century retailers, whether online or physical, is clear: to succeed, they need to add apps to their strategy.”
(Source: TheDrum)

Shoppers Like High Street Stores That Have A Mobile App

66% of consumers in the US are more likely to shop at a store that has a useful mobile app. This figure rises to
84% when app “power users” – the 25 per cent of consumers who use apps most frequently – were surveyed, according to a report from Apigee.

The findings come from a report titled “The Mobile Mandate for Retail”, which gathered data from a survey of 1,000 smartphone owners in a bid to shed light on how mobile apps are changing consumer shopping behaviour and what these changes mean for retailers.

Overall, it found that stores that provide an app see much higher favourability scores among app using customers and this is ultimately influencing the way consumers shop.

81% of current consumers said they have changed how they shop after owning a smartphone or tablet and a further
79% expect their shopping to change even more in the next two years due to smartphones, tablets or apps.

“The rise of mobile isn’t just changing e-commerce. Our research finds that customers not only want brick-and-mortar retailers to deliver key services via apps, they expect them to,” said Bryan Kirschner, director of the Apigee Institute. “And not only that, digitally focused retailers are demonstrating better market results across the board. The message for twenty-first century retailers, whether online or physical, is clear: to succeed, they need to add apps to their strategy.”

(Source: TheDrum)

— 5 months ago
#retail  #brick & mortar  #mobile  #app  #survey