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Makeup Genius App Revolutionizes The Way People Shop Cosmetics

L’Oreal’s Makeup Genuis App offers a virtual experience for cosmetics. The app allows potential customers to see themselves wearing makeup that isn’t already applied in real life. Instantly try on different shades and shadows at the quick tap of a button by applying makeup to your reflection.
When you hold your smartphone up, the preferred lip gloss, eye-shadow or bronzer moves along with your facial expressions while taking into effect the surrounding light.
Virtual cosmetics is a mess-free experience developed by a team of scientists and engineers in the company’s Connected Beauty Incubator. The team of 15 built out the app over two years, testing eye, lip and cheek products on hundreds of models with various skin types and colors.
They put the models under 400 different lighting conditions to capture the natural change in shade and texture. Over 100,000 images were taken to differentiate the makeup from real-life and digital. According to Bloomberg Businessweek, Makeup Genius is the company’s most advanced digital production to date. […]
(Source: psfk)

Makeup Genius App Revolutionizes The Way People Shop Cosmetics

L’Oreal’s Makeup Genuis App offers a virtual experience for cosmetics. The app allows potential customers to see themselves wearing makeup that isn’t already applied in real life. Instantly try on different shades and shadows at the quick tap of a button by applying makeup to your reflection.

When you hold your smartphone up, the preferred lip gloss, eye-shadow or bronzer moves along with your facial expressions while taking into effect the surrounding light.

Virtual cosmetics is a mess-free experience developed by a team of scientists and engineers in the company’s Connected Beauty Incubator. The team of 15 built out the app over two years, testing eye, lip and cheek products on hundreds of models with various skin types and colors.

They put the models under 400 different lighting conditions to capture the natural change in shade and texture. Over 100,000 images were taken to differentiate the makeup from real-life and digital. According to Bloomberg Businessweek, Makeup Genius is the company’s most advanced digital production to date. […]

(Source: psfk)

— 2 days ago
#beauty  #app  #augmented reality  #mobile 
Whole Foods Partners With Instacart For One-Hour Delivery
Whole Foods Market moves into the fast-growing same-day grocery-delivery space with the news that it is partnering with one-hour grocery delivery startup Instacart to have Whole Foods products delivered to customers’ homes in as little as one hour. Customers will soon also have the option to place orders via Instacart and pick up their order at a local Whole Foods store.
The two companies will pilot the in-store pickup option at select Austin and Boston stores in the next month. It’s expected that the service will be expanded into all 15 cities that Instacart currently serves: Atlanta; Austin; Boston; Boulder; Chicago; Denver; Houston; Los Angeles; New York City; Philadelphia; Portland, Oregon; San Francisco; San Jose; Seattle and Washington, D.C.
 “Instacart makes it extremely easy for our customers to buy Whole Foods Market products from fifteen cities and have them quickly delivered — whether buying fresh ingredients for dinner tonight or sending healthy foods to loved ones in another city,” said Whole Foods co-CEO Walter Robb […].
(Source: CSA)

Whole Foods Partners With Instacart For One-Hour Delivery

Whole Foods Market moves into the fast-growing same-day grocery-delivery space with the news that it is partnering with one-hour grocery delivery startup Instacart to have Whole Foods products delivered to customers’ homes in as little as one hour. Customers will soon also have the option to place orders via Instacart and pick up their order at a local Whole Foods store.

The two companies will pilot the in-store pickup option at select Austin and Boston stores in the next month. It’s expected that the service will be expanded into all 15 cities that Instacart currently serves: Atlanta; Austin; Boston; Boulder; Chicago; Denver; Houston; Los Angeles; New York City; Philadelphia; Portland, Oregon; San Francisco; San Jose; Seattle and Washington, D.C.

“Instacart makes it extremely easy for our customers to buy Whole Foods Market products from fifteen cities and have them quickly delivered — whether buying fresh ingredients for dinner tonight or sending healthy foods to loved ones in another city,” said Whole Foods co-CEO Walter Robb […].

(Source: CSA)

— 2 weeks ago
#retail  #delivery  #m-commerce  #app  #food  #instacart 

Kenzo Has Taken Over Printemps

Parisian fashion label Kenzo is creating an interactive experience for its pop-up at French department store Printemps’ Haussmann flagship.

Kenzo Loves Printemps, the brand’s first mobile app, lets consumers browse through the collection of exclusives created for the pop-up, as well as enter a contest through an interactive game. Providing a digital tie-in to the physical retail environment will help get consumers actively engaging with the brand on mobile. […]

Limited time only
Kenzo’s pop-up will be located in the atrium of Printemps from Aug. 28 through Oct. 18 2014.

Along with branded window displays, Kenzo will have a temporary retail space on the first floor of the store, filled with the label’s exclusive women’s, unisex and children’s pieces designed for the pop-up. […]

To introduce the collection to its loyal consumers, Kenzo created an app specifically for the pop-up, and publicized it on social media to get global consumers to download it. […]

The app is linked to iBeacons, which will send a push notification to consumers when they get near to Printemps, reminding them of what is in-store.

When in the atrium, the consumer can “start the experience.” To enter to win a sweatshirt from the limited-edition line, consumers have to complete a scavenger hunt for the letters in the brand’s name, and scan them with their device to unlock a digital experience and enter the drawing. […]

(Source: Luxury Daily)

— 3 weeks ago
#retail  #in-store  #pop-up  #mobile  #app  #kenzo  #ibeacon 
Magnum Marks Quarter Century With M-Pulse App
Magnum is offering Londoners a cool new offer in the form of a smartphone app designed to give friends the opportunity to share an ice cream together.
M-Pulse incorporates ‘beacon’ technology in order to locate friends and family (with their permission) in respect of Magnum ice cream stockists, providing a range special offers and experiences to boot.
Delivered in tandem with Karmarama and US proximity platform NewAer the app relies on iBeacon technology to pinpoint locations of StickNFind beacons installed on a number of Wall’s fridges in WHSmith stores throughout the region.
Neil Gledhill, Magnum global brand director, said: “We’re thrilled to pioneer an innovative technology such as beacons to deliver a mobile experience which can really strengthen Magnum’s promise of delivering pleasure and connect thousands of pleasure seekers in the city. […]
(Source: TheDrum)

Magnum Marks Quarter Century With M-Pulse App

Magnum is offering Londoners a cool new offer in the form of a smartphone app designed to give friends the opportunity to share an ice cream together.

M-Pulse incorporates ‘beacon’ technology in order to locate friends and family (with their permission) in respect of Magnum ice cream stockists, providing a range special offers and experiences to boot.

Delivered in tandem with Karmarama and US proximity platform NewAer the app relies on iBeacon technology to pinpoint locations of StickNFind beacons installed on a number of Wall’s fridges in WHSmith stores throughout the region.

Neil Gledhill, Magnum global brand director, said: “We’re thrilled to pioneer an innovative technology such as beacons to deliver a mobile experience which can really strengthen Magnum’s promise of delivering pleasure and connect thousands of pleasure seekers in the city. […]

(Source: TheDrum)

— 3 weeks ago with 2 notes
#retail  #mobile  #social  #app  #ibeacon 
Uber Delivers Shopping
Much-hyped transport app, Uber, has launched a grocery delivery service in the US.
The Uber app connects user to taxi and hire cars and has attracted widespread media attention for its innovation, with many considering retail deliveries a natural extension of the service.
Uber Corner Store is available through the existing Uber app, though is currently limited to deliveries in Washington DC.
The on demand product delivery service lets users to order from 100 convenience store items such as allergy medicine, nappies, and toothpaste, via the Uber app.Other products will include over the counter medicines, snacks, beauty items, office supplies, and baby products.
(Source: InsightRetail)

Uber Delivers Shopping

Much-hyped transport app, Uber, has launched a grocery delivery service in the US.

The Uber app connects user to taxi and hire cars and has attracted widespread media attention for its innovation, with many considering retail deliveries a natural extension of the service.

Uber Corner Store is available through the existing Uber app, though is currently limited to deliveries in Washington DC.

The on demand product delivery service lets users to order from 100 convenience store items such as allergy medicine, nappies, and toothpaste, via the Uber app.Other products will include over the counter medicines, snacks, beauty items, office supplies, and baby products.

(Source: InsightRetail)

— 1 month ago
#retail  #mobile  #delivery  #app 

Topshop And Uber Partner To Drive Sales

In a global first partnership, hire car and ride sharing app, Uber, has partnered with fashion retailer, Topshop Australia, to offer free rides to its Sydney flagship.

Consumers need to download the Uber app and entering the promo code, “TOPSHOPMINI” to receive a free ride to the Gowings St store. 

On arrival, customers will receive a VIP personal styling session as well as a $50 gift card so spend in store. To further fuel the ride activity, Topshop will offer customers the chance to win a $500 gift voucher by posting across social media using the #TOPSHOPMINI hashtag.

The partnership follows the success of a similar promotion in Melbourne for the launch of Emporium last week. Free rides will run throughout regular store trading hours from Friday 29 August until Sunday 31 August.

(Source: InsightRetail)

— 1 month ago
#retail  #promotion  #mobile  #app  #hashtag 

With “Touchable Video”, Brands See What Consumers Want To Buy

Retailers already know that videos can drive engagement, increase brand awareness, and convert viewers into shoppers. Now, in order to create an immersive viewing experience that leads to more sales, one streaming startup has built a “touchable video” platform.

Based in Los Angeles and New York City, Cinematique has built a video player that tracks what viewers “touch” – taps on a touch-screen device or mouse clicks on a computer – while watching TV shows, music videos, and branded videos. The objects are then bookmarked and saved to a “boutique” that can be purchased or shared with friends online. […]

Retailers and tech companies have been trying to locate the Holy Retail Grail that is shoppable video for years. For this year’s Super Bowl, H&M ran a TV ad that allowed viewers on Samsung’s Smart TV to buy products directly from their remotes. Google+ has also experimented with shoppable videos. Last year it launched a “channel gadget” that let viewers find featured products in how-to videos across different retailers online. An earlier example of a shoppable YouTube video was seen with Juicy Couture, which in 2012 debuted a video that alerted viewers to items available for purchase with a box outline. When clicked upon, the box paused the video and opened up the retailer’s product page.

Since its launch last July, Cinematique said users have spent 250% to 350% more time watching videos on its streaming platform compared with non-interactive online videos, “touching” products between 2.5 to 3.5 times a video. So far the company has worked with 60 brands, which have seen an 8% to 13% conversion rate, the percentage of views that lead to sales. […]

(Source: FastCompany)

— 1 month ago
#retail  #e-commerce  #s-commerce  #mobile  #app 

Net-A-Porter’s Shoppable Print Campaign

Online luxury fashion retailer net-a-porter.com has launched its spring/summer 2014 campaign, which allows consumers to scan and and shop directly from the page using the brand’s app.

Photographed in Paris, the campaign consists of four scenes featuring the brand’s black packaging which are enhanced using Layar technology which allows shoppers to scan the page using the app which triggers the five best-selling products to appear which can then be purchased.

A ‘shop’ button also hovers over the model in each scene which links shoppers to a curated list of products to shop the look from the shoot.

Net-a-porter has also launched a women’s print magazine that enables readers to scan clothes using the company’s app and then buy them direct from the fashion website.

The magazine, featuring art, culture, beauty and travel, as well as fashion, will be on news stands across the globe, available six times per year. If the desired item is not stocked by net-a-porter, the shopper is taken to the relevant brand’s ecommerce site.

(Source: AR Trends | mUmBRELLA | MobileMarketing | Econsultancy)

— 1 month ago
#e-commerce  #m-commerce  #mobile  #app  #shoppable  #catalogue 

Contactless Campaign Launches Nestlé Oats

Shoppers at Woolworths can now use their smartphone in isle to get recipes thanks to a new innovative collaboration between Tapit, TorchMedia and Nestlé.

Dean Carberry, Head of Sales – CPW said “We are always looking for new and innovative ways to drive engagement with shoppers. Shelf conversion is a challenge for the Oats category, so we decided to amplify our Oats and Fresh strawberry campaign in Woolworths with a Tapit NFC enabled aisle fin. The aisle fin will connect shoppers directly with Oat and Strawberry recipes, developed in partnership with Woolworths Fresh Magazine, to help drive consumption occasions. We are excited about this technology which will enable us to make instant changes throughout the four week campaign.

“A big challenge for brands is influencing the sale in the last three feet, Tapit can not only do this through delivering rich mobile experiences, but also analyse how people are interacting with the brand. Tapit’s advanced analytics platform allows you to view each physical interaction as you might view an online campaign. That’s quite a new and powerful proposition for brands” said Ben Wagner, Commercial Director at Tapit.

(Source: Tapit)

— 1 month ago
#retail  #in-store  #mobile  #NFC  #promotion  #app 
With Cartwheel, Target Spins Out Of Slow-Moving Culture
In a year of high-profile stumbles, Cartwheel has been one of Target Corp.’s biggest wins.
The digital coupon app has generated droves of traffic at a time when smartphones are becoming an increasingly important shopping tool. Cartwheel, which allows customers to select deals that can be redeemed in the check-out line, has a devoted and growing user base of 8.5 million people who have used it to rack up more than $95 million in savings.
And none of Target’s competitors – not Wal-Mart or Amazon – have anything quite like it. […]
By most measures, Cartwheel has been a huge success.
Target soon expects it will touch about $1 billion in sales. It’s doing the kind of things brands desperately want: deepening engagement and loyalty. It’s been especially popular among millennials, a highly-coveted demographic. Target says active Cartwheel users on average increase their spending and trips to its store by 30%.
“Consumers seem to be responding to it in a pretty profound way,” said Andrew Lipsman, vice president of marketing and insights for comScore, which measures online traffic and sales. “It’s been very, very successful.”
In the last year, Target saw a 251% in increase in time spent with Target on mobile devices, with Cartwheel contributing 80% to that increase, according to comScore data.
Until Cartwheel, there had not been a strong example of a brick-and-mortar store with a super popular app, Lipsman said. For most retailers, the vast majority of their mobile traffic still comes through a website. But with Cartwheel, Target has managed to flip that with nearly 75% of its mobile traffic now coming to its app, joining the ranks of Amazon and eBay. […]
Cartwheel took off the beta tag last month and is now being promoted in Target’s weekly ads. It has added new features such as a leader board where users can see how much their Facebook friends have saved. And it has begun testing online redemption of deals.
(Source: StarTribune)

With Cartwheel, Target Spins Out Of Slow-Moving Culture

In a year of high-profile stumbles, Cartwheel has been one of Target Corp.’s biggest wins.

The digital coupon app has generated droves of traffic at a time when smartphones are becoming an increasingly important shopping tool. Cartwheel, which allows customers to select deals that can be redeemed in the check-out line, has a devoted and growing user base of 8.5 million people who have used it to rack up more than $95 million in savings.

And none of Target’s competitors – not Wal-Mart or Amazon – have anything quite like it. […]

By most measures, Cartwheel has been a huge success.

Target soon expects it will touch about $1 billion in sales. It’s doing the kind of things brands desperately want: deepening engagement and loyalty. It’s been especially popular among millennials, a highly-coveted demographic. Target says active Cartwheel users on average increase their spending and trips to its store by 30%.

“Consumers seem to be responding to it in a pretty profound way,” said Andrew Lipsman, vice president of marketing and insights for comScore, which measures online traffic and sales. “It’s been very, very successful.”

In the last year, Target saw a 251% in increase in time spent with Target on mobile devices, with Cartwheel contributing 80% to that increase, according to comScore data.

Until Cartwheel, there had not been a strong example of a brick-and-mortar store with a super popular app, Lipsman said. For most retailers, the vast majority of their mobile traffic still comes through a website. But with Cartwheel, Target has managed to flip that with nearly 75% of its mobile traffic now coming to its app, joining the ranks of Amazon and eBay. […]

Cartwheel took off the beta tag last month and is now being promoted in Target’s weekly ads. It has added new features such as a leader board where users can see how much their Facebook friends have saved. And it has begun testing online redemption of deals.

(Source: StarTribune)

— 1 month ago
#retail  #mobile  #m-commerce  #Target  #app  #couponing 

Zappos Tests a Digital Personal Assistant

Online retailer Zappos has unveiled a new service that aims to help shoppers find specific products by taking item requests in the form of images.

The new service, aptly called Ask Zappos, is like a digital personal assistant who will help customers track down specific items even if the retailer doesn’t have the items in their online store.

The new service takes these requests in the form of images. Customers can either text a photo, email a photo to ask@zappos.com, post the photo on Instagram with the hashtag #AskZappos, or upload the photo on the Ask Zappos web page. In addition to the photo, customers can include a short description of what they are looking for in the photo – a certain print, pattern or combination of colors, for example. The Ask Zappos service will try to find the exact item and even provide links to a few alternatives that look similar or carry the same style.

(Source: psfk | Zappos Labs)

— 1 month ago
#shopping  #app  #mobile  #m-commerce 

Screenshot Shopping

SnapUp brings an innovation to your iPhone never seen before. Simply take a screenshot of any product in any mobile web site or app where products are available for sale. SnapUp will then magically turn your “snaps” into lists and let you know when the prices change on the items you’re tracking.

SnapUp is super easy to use and works at any online store or app – just take screenshots of your favorite products on places like Amazon, BestBuy, CB2, Target, etc. Anywhere you shop on your iPhone!

Create beautiful online shopping lists and wishlists. Easily move products into those lists using intuitive swipe commands.

(Source: YouTube | SnapUp)

— 2 months ago
#shopping  #mobile  #app  #m-commerce 
Target Lets You Shop Directly off Print Ads
Target has launched “In a Snap”, a new mobile app that allows shoppers to buy products off the retailer’s print ads simply by taking their picture. The technology wasdeveloped in-house at Target by the company’s marketing team and Rapid Accelerated Development technology team.
The image recognition app allows customers to skip more complicated QR Codes and links to access product information and then purchase. It now works in current ads for Target’s Room Essentials, appearing in issues of Architectural Digest, Domino, Real Simple an more, as well as in Target’s back-to-school catalog and on store signs at the Target Express store in Minneapolis.
The app, for now, is in a sort of beta mode. If it fares well this season, Target may continue using it in future campaigns.
(Source: Creativity)

Target Lets You Shop Directly off Print Ads

Target has launched “In a Snap”, a new mobile app that allows shoppers to buy products off the retailer’s print ads simply by taking their picture. The technology wasdeveloped in-house at Target by the company’s marketing team and Rapid Accelerated Development technology team.

The image recognition app allows customers to skip more complicated QR Codes and links to access product information and then purchase. It now works in current ads for Target’s Room Essentials, appearing in issues of Architectural Digest, Domino, Real Simple an more, as well as in Target’s back-to-school catalog and on store signs at the Target Express store in Minneapolis.

The app, for now, is in a sort of beta mode. If it fares well this season, Target may continue using it in future campaigns.

(Source: Creativity)

— 2 months ago
#app  #shoppable  #Target  #m-commerce  #mobile 

An Upper Limit For Apps?

There are now well over a million mobile applications in both Google Play and the iTunes App Store alike, and growth of those app marketplaces shows no sign of slowing down. However, according to new data from Nielsen, there may be an upper limit to how many apps people will interact with over the course of a month, and that number – just over a couple dozen – hasn’t grown much over the past few years.

According to Nielsen, U.S. iPhone and Android users over 18 have been increasing the time they spend using mobile applications, which is up 65 percent over just two years ago. In the last quarter of 2013, for example, users spent 30 hours, 15 minutes using apps per month. That’s a full half-day more than the 18 hours, 18 minutes they spent per month in Q4 2011, the new report notes. […]

What’s interesting is how little the number of apps used per month has changed over this same period of time, however. In Q4 2011, the average number of apps used per month was 23.2. The following year (Q4 2012) it grew to 26.5, and as of Q4 2013 it was just 26.8. […]

Nielsen found that social networking and search apps still dominate the time we spend in smartphone applications - even more so than games – accounting for nearly 11 hours per month as of Q4 2013. Gaming and other entertainment (including video and audio) grew 71 percent year-over-year to account for 10 hours, 34 minutes. […]

Even though older users may not have as much time to spend using apps per month, that usage is still quite significant. For instance, those aged 55+ today spend more than 21 hours across 22 apps per month. It’s this kind of trend that’s having an impact outside of the app universe as well, as apps have begun to eat into the time we would have spent on other leisure activities, like reading books or watching TV.

The question for mobile companies today is no longer just how to get installed, but how to become one of those some half-dozen apps that gets used monthly.

(Source: techcrunch)

— 2 months ago
#survey  #app  #nielsen  #consumer 
WhatsCook Teaches How To Cook In Real Time
Mayonnaise brand Hellmann’s  creates a live recipe service that lets users chat with real chefs or an expert cooking team and learn how to prepare meals in real time using the WhatsApp chat.

Users just have to send their number via WhatsCook’s website and a specialized cooking team gets in touch with them to find out when they need help with. After setting a schedule they can then chat via WhatsApp and start cooking.

Users can request for any type of dish – be it a meal that takes about an hour to prepare or a dish that only takes a few minutes. Users can send the WhatsCook team a photo of his fridge with the available ingredients he has and the team can help him come up with a recipe. The one catch to it is that all the recipes will include mayonnaise.
WhatsCook’s cooking team and chefs are available from Monday to Friday, between 12 noon and 2 PM for lunch and between 7 and 10 PM for dinner.
(Source: psfk)

WhatsCook Teaches How To Cook In Real Time

Mayonnaise brand Hellmann’s  creates a live recipe service that lets users chat with real chefs or an expert cooking team and learn how to prepare meals in real time using the WhatsApp chat.

Users just have to send their number via WhatsCook’s website and a specialized cooking team gets in touch with them to find out when they need help with. After setting a schedule they can then chat via WhatsApp and start cooking.

Users can request for any type of dish – be it a meal that takes about an hour to prepare or a dish that only takes a few minutes. Users can send the WhatsCook team a photo of his fridge with the available ingredients he has and the team can help him come up with a recipe. The one catch to it is that all the recipes will include mayonnaise.

WhatsCook’s cooking team and chefs are available from Monday to Friday, between 12 noon and 2 PM for lunch and between 7 and 10 PM for dinner.

(Source: psfk)

— 3 months ago
#social media  #mobile  #app