Know the difference between tags & codes & co ?
They’re in your favorite magazine, on product packages, and bumper stickers. They’re Tag barcodes, QR Codes, and other recognition technologies. You can use them to connect customers from your offline marketing materials to information, entertainment, and interactive experiences on their smartphones. These mobile interactions let people engage with your product and identify with your brand the moment they encounter your message.
You can put a 2D barcode on just about anything – printed materials, packaging, posters, signs, websites, clothing. When people can scan the barcode with their smartphones, they instantly see the online content you’ve created – from a product video to a sweepstakes to a custom mobile site.
But not all barcodes are created equal. The type of barcode you use is important, because features and ease of use vary. There are three types of barcodes in common use: Microsoft Tag barcodes, QR Codes, and traditional linear barcodes.