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Nescafé Puts The Accent On The Coffee Experience

The new identity system is based on three complementary visual symbols, which prompt expression of Nescafé’s world. Immediately recognizable all over the world, they offer flexibility of use that allows the brand to be present and alive throughout every day.

The first, the classic red mug, is an historic landmark for the brand and a symbol with a long and positive association with Nescafé. Previously linked with the classic “Original” variant, it has been modernized and ‘iconized’ for use across the widest range of touchpoints.

For the second evolution, the final accent on Nescafé has taken off and become red. The accent takes its place in an evolved logotype that allows the brand to better express its warmth and conviviality and symbolizes the inspiration that the brand seeks to bring to its consumers.

The final new element of identity is ‘the hub’, a simplified top down view of the mug that acts as a window into the world of Nescafé, a place to express brand stories and emotions.

(Source: cba)

— 3 weeks ago
#branding  #design  #nescafe 
Paper goes digital
Touchcode is an invisible electronic code printed on paper, cardboard, film or labels. Just put the product on the display of your smartphone/tablet/multitouch device to read the data - no matter if you’d like to confirm the authenticity of your brand product or make your card game come to life. With Touchcode, you add interactivity to just about any product.
The Touchcode data tag was presented to an international audience at Mobile World Congress held February 27 – March 1 in Barcelona, Spain.

Paper goes digital

Touchcode is an invisible electronic code printed on paper, cardboard, film or labels. Just put the product on the display of your smartphone/tablet/multitouch device to read the data - no matter if you’d like to confirm the authenticity of your brand product or make your card game come to life. With Touchcode, you add interactivity to just about any product.

The Touchcode data tag was presented to an international audience at Mobile World Congress held February 27 – March 1 in Barcelona, Spain.

— 2 years ago
#app  #branding  #digital  #print  #promotion  #retail  #smartphone  #mobile 
DDI – Display and Design IdeasThe latest retail store design ideas since 1988 
DDI has been heralding the latest retail store design ideas since 1988 and has become a trusted source for all things retail. When DDI first appeared 20 years ago, the market was right for a magazine that focused on the retail environment. DDI has grown to become the retail design resource for store design concepts and a trusted guide to retail design ideas. DDI carefully chronicles the changes and focuses on the things that generate a buzz the world over in the retail industry.
Latest issue online: http://www.nxtbook.com/nxtbooks/nielsen/ddi_20120203/

DDI – Display and Design Ideas
The latest retail store design ideas since 1988 

DDI has been heralding the latest retail store design ideas since 1988 and has become a trusted source for all things retail. When DDI first appeared 20 years ago, the market was right for a magazine that focused on the retail environment. DDI has grown to become the retail design resource for store design concepts and a trusted guide to retail design ideas. DDI carefully chronicles the changes and focuses on the things that generate a buzz the world over in the retail industry.

Latest issue online:
http://www.nxtbook.com/nxtbooks/nielsen/ddi_20120203/

— 2 years ago with 2 notes
#Retail  #Store Design  #Architecture  #Branding  #Magazine