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Walkers Put Gary Lineker Inside A Vending Machine

As part of the Do Us A Flavour campaign, Walkers Crisps put Gary Lineker (former England soccer star and current broadcaster) inside a Twitter-activated vending machine. Watch to see how people reacted as he surprised them with free packs of the 6 Do Us A Flavour finalists.

Walkers transformed two bus shelters along London’s Oxford Street and one in Clapham Junction into interactive Twitter-activated vending machines. All you had to do was tweet a unique hashtag to the Walkers bus stop machine to let Gary know you’d like to try some of his crisps, and watch as he drops them down the chute for you!

All six flavours are available to buy in stores nationwide, but don’t forget to go to https://walkers.co.uk to vote for your favourite Do Us A Flavour finalist. Voting will close on the 17th October 2014.

(Source: YouTube)

— 6 days ago
#vending  #hashtag  #mobile  #digital  #contest  #walkers  #testing 
Beyond the Grocery Smart Cart
Despite e-commerce’s surge, some 90% of what people buy still comes out of brick-and-mortar stores. And when it comes to consumer-packaged goods, that figure is even higher. A recent study by Kantar Worldpanel predicted it may take another decade before online purchasing grabs even 10% of grocery purchases.
“There’s been a huge transition of the shopper journey,” says Bob Tomei, president of IRI’s consumer and shopper marketing unit. “There are a significantly larger number of opportunities to engage with customers.”
Chip-Activated Video RFID chips are tiny enough to be stitched into clothing. When a shopper picks the item up, the chip hidden in a seam activates a glam-packed fashion video nearby. High-end retailers Burberry and Kate Spade are both experimenting with RFID technology. Both claim sales boosts as a result.
Quicker Checkouts “Standing in line is not a favorite pastime,” says Brian Yates of Fujitsu, whose U-Scan system lends customers a handheld scanner that keeps track of items dropped into the cart, slashing checkout times. Meanwhile, Kroger’s QueVision uses predictive analytics to assign shoppers to the shortest line.
Smart Carts “Intelligent” shopping carts felt like sci-fi just a few years ago, but Chaotic Moon Labs built a working prototype (fitted with a Windows 8 tablet and a Kinect module) for Whole Foods. It’ll not only scan shoppers’ groceries, but also follow them down the aisles. Meanwhile, Cisco’s MediaCart comes with a GPS-driven tablet map that helps shoppers navigate stores to find the items they want. Too bad neither of these carts can just drive home.
Micro-Location AwarenessApple’s iBeacon uses geo-fencing to activate an app on the phone of a nearby shopper, who then receives everything from coupon offers to help finding a product. Duane Reade recently adopted the technology. Grocery chains  Safeway and Giant Eagle are testing it.
Video Product Replicas At 4 inches, video screens are now small enough that they can fit inside a mock-up that looks just like the rest of the products on the shelf—with an obvious difference. “We have sensor technology that starts the video when someone approaches,” says George Balolong of maker  Americhip. A Windex replica is currently in test.
(Source: AdWeek)

Beyond the Grocery Smart Cart

Despite e-commerce’s surge, some 90% of what people buy still comes out of brick-and-mortar stores. And when it comes to consumer-packaged goods, that figure is even higher. A recent study by Kantar Worldpanel predicted it may take another decade before online purchasing grabs even 10% of grocery purchases.

“There’s been a huge transition of the shopper journey,” says Bob Tomei, president of IRI’s consumer and shopper marketing unit. “There are a significantly larger number of opportunities to engage with customers.”

Chip-Activated Video
RFID chips are tiny enough to be stitched into clothing. When a shopper picks the item up, the chip hidden in a seam activates a glam-packed fashion video nearby. High-end retailers Burberry and Kate Spade are both experimenting with RFID technology. Both claim sales boosts as a result.

Quicker Checkouts
“Standing in line is not a favorite pastime,” says Brian Yates of Fujitsu, whose U-Scan system lends customers a handheld scanner that keeps track of items dropped into the cart, slashing checkout times. Meanwhile, Kroger’s QueVision uses predictive analytics to assign shoppers to the shortest line.

Smart Carts
“Intelligent” shopping carts felt like sci-fi just a few years ago, but Chaotic Moon Labs built a working prototype (fitted with a Windows 8 tablet and a Kinect module) for Whole Foods. It’ll not only scan shoppers’ groceries, but also follow them down the aisles. Meanwhile, Cisco’s MediaCart comes with a GPS-driven tablet map that helps shoppers navigate stores to find the items they want. Too bad neither of these carts can just drive home.

Micro-Location Awareness
Apple’s iBeacon uses geo-fencing to activate an app on the phone of a nearby shopper, who then receives everything from coupon offers to help finding a product. Duane Reade recently adopted the technology. Grocery chains Safeway and Giant Eagle are testing it.

Video Product Replicas
At 4 inches, video screens are now small enough that they can fit inside a mock-up that looks just like the rest of the products on the shelf—with an obvious difference. “We have sensor technology that starts the video when someone approaches,” says George Balolong of maker Americhip. A Windex replica is currently in test.

(Source: AdWeek)

— 4 weeks ago
#retail  #in-store  #digital  #mobile  #shopping 
Connected Life
In Connected Life, a study of over 55,000 internet users worldwide, TNS found that almost half of people (48%) who watch TV in the evening simultaneously engage in other digital activities, such as using social media, checking their emails or shopping online.
The survey found that we own approximately four digital devices each, rising to five among Australian, German and UK respondents. This, combined with demand for TV and video content on-the-go, is fuelling the rise of multi-screening or ‘screen-stacking’ – the use of multiple digital devices at the same time. […]
The desire to access our favourite TV shows at all hours of the day is also driving online TV usage, which extends our access to them. One quarter (25%) of those surveyed worldwide watch content on a PC, laptop, tablet or mobile daily. This rises to one third (33%) in mainland China and Singapore and 32% in Hong Kong, where ‘phablets’ are increasingly popular. […]
Yet despite this surge in online consumption, traditional TV sets still play a huge part in our lives, with three quarters of respondents (75%) sitting in front of the box every day. TV dinners are also alive and well, with three out of four viewers (76%) giving TV their undivided attention while eating in the evening.
"See the amazing interactive infographic and check out what type of Connected Life do you live?”U
(Source: TNS)

Connected Life

In Connected Life, a study of over 55,000 internet users worldwide, TNS found that almost half of people (48%) who watch TV in the evening simultaneously engage in other digital activities, such as using social media, checking their emails or shopping online.

The survey found that we own approximately four digital devices each, rising to five among Australian, German and UK respondents. This, combined with demand for TV and video content on-the-go, is fuelling the rise of multi-screening or ‘screen-stacking’ – the use of multiple digital devices at the same time. […]

The desire to access our favourite TV shows at all hours of the day is also driving online TV usage, which extends our access to them. One quarter (25%) of those surveyed worldwide watch content on a PC, laptop, tablet or mobile daily. This rises to one third (33%) in mainland China and Singapore and 32% in Hong Kong, where ‘phablets’ are increasingly popular. […]

Yet despite this surge in online consumption, traditional TV sets still play a huge part in our lives, with three quarters of respondents (75%) sitting in front of the box every day. TV dinners are also alive and well, with three out of four viewers (76%) giving TV their undivided attention while eating in the evening.

"See the amazing interactive infographic and check out what type of Connected Life do you live?”
U

(Source: TNS)

— 4 weeks ago
#survey  #interactive  #second screen  #digital  #mobile  #infographics 

New Digital Technologies Fuel Retail’s Focus

The market for innovative retail technology is enormous. With retailers scrambling to transform stores and leapfrog the competition, solution providers are in prime position to reap long-term benefits.

Download Intel’s “Strengthening Retail Brands with Digital and Mobile Technologies” to read about the latest in-store innovations that are piquing the industry’s interest and making their way into new go-to-market strategies, including:

_ Visual shelf-merchandising solutions that drive increased sales and reduce inventory distortion.
_ Intelligent vending solutions that take self-service to new levels, including personalized recommendations, cashless payments, and consumer analytics.
_ Virtual showrooms that bridge the gap between online and in-store shopping … all in 3D.

(Source: Intel)

— 1 month ago with 1 note
#retail  #in-store  #digital  #interactive  #shopping 
Big Data And The Path To Purchase
The path to purchase has dozens of points where retailers can collect valuable data, enhance the shopping experience, and convert browsers into buyers. But beware: The volume of data can be overwhelming, and it’s easy to veer off cource. By steering clear of “data detours”, retailers can focus on actionable data to drive customers the finish line.
(Source: baynote)

Big Data And The Path To Purchase

The path to purchase has dozens of points where retailers can collect valuable data, enhance the shopping experience, and convert browsers into buyers. But beware: The volume of data can be overwhelming, and it’s easy to veer off cource. By steering clear of “data detours”, retailers can focus on actionable data to drive customers the finish line.

(Source: baynote)

— 3 months ago
#retail  #infographics  #e-commerce  #digital 
H&M Creates ‘Fashion Mixer’ Interactive Musical Catalogue
H&M developed a mobile initiative running across Asia creating a fashion catalogue with a twist for JJ14.
Instead of the traditional still product catalogue the H&M ‘Fashion Mixer’ is a musical product catalogue that mixes music with fashion to promote H&M’s Divided men’s and women’s summer clothing range.
Music lovers from mainland China, Hong Kong, Singapore and Malaysia are invited to create their own personalised tracks using their smartphones with each of the catalogues 43 items given its own unique sound effect.
In order to create a tune users simple need to drag and drop a fashion item into the ‘sampler’ to mix the corresponding track which can then be shares on social media on sites including Facebook, WeChat and  Weibo. The track with the most ‘Likes’ each week will be in with the chance of winning headphones sponsored by Skullcandy.
(Source: The Drum)

H&M Creates ‘Fashion Mixer’ Interactive Musical Catalogue

H&M developed a mobile initiative running across Asia creating a fashion catalogue with a twist for JJ14.

Instead of the traditional still product catalogue the H&M ‘Fashion Mixer’ is a musical product catalogue that mixes music with fashion to promote H&M’s Divided men’s and women’s summer clothing range.

Music lovers from mainland China, Hong Kong, Singapore and Malaysia are invited to create their own personalised tracks using their smartphones with each of the catalogues 43 items given its own unique sound effect.

In order to create a tune users simple need to drag and drop a fashion item into the ‘sampler’ to mix the corresponding track which can then be shares on social media on sites including Facebook, WeChat and Weibo. The track with the most ‘Likes’ each week will be in with the chance of winning headphones sponsored by Skullcandy.

(Source: The Drum)

— 3 months ago with 1 note
#retail  #digital  #social  #H&M  #music 

The Inspiration Corridor Gives Shoppers Personalized Selections

One of the biggest problems brick-and-mortar retailers face these days is that many consumers prefer the convenience of shopping online. 

Now, the French shopping mall owner Klépierre is prototyping an impressive new technology to give shoppers something they simply can’t get at home. 

The technology, called the Inspiration Corridor, was created in partnership with the digital advertising agency DigitasLBi. It’s basically a booth shoppers can step into that surrounds the shopper with visual representations of clothing they might like to buy.

The digital showroom provides these recommendations by scanning a person’s body type and matching it with store inventory.

The recommendations are presented on a touchscreen, allowing shoppers to swipe through different options and add the ones they like directly to a shopping cart to pay for later.

(Source: BusinessInsider)

(Source: vimeo.com)

— 5 months ago
#retail  #digital  #interactive  #prototype  #personalized 

High-Tech Mannequins Send Outfit Details To Shoppers

VMBeacon is a new product that enables store mannequins to transmit information or ‘talk’ to smartphones about the clothes on display, sending alerts about the outfit and accessories on display.

Launched by UK startup Iconeme, the technology uses an adaptation of Apple’s iBeacon hardware they describe as, “a class of low-powered, low-cost transmitters that can notify nearby iOS7 devices of their presence.”

What’s unique about this version of the technology is that the information transmitted via the VMBeacon is not contained on the mannequin but within the cloud, which means it can be programmed remotely. Shoppers with the app, which is yet to be released, within a 100m radius of the VMBeacon receive notifications about the clothing and accessories on the mannequin. The notifications include information such as prices, links to purchase online from the retailer’s website or simple directions as to where the products are in the store.

(Source: psfk)

— 5 months ago
#retail  #mobile  #ibeacon  #VMbeacon  #app  #digital 
Simple Savings With mPerks
mPerks gives you more ways to save at Meijer. Search and clip digital store and manufacturer coupons from the mPerks website or from the Meijer mobile app. Plus, get rewarded for the things you already buy with the mPerks personalized rewards program.

Personalized rewards are special deals you can unlock once you’ve spent a set amount in certain Meijer departments.
Browse Coupons, then clip as many as you’d like. They’ll all be stored in your clipped tab, so you can use them now or save them for later.
 Digital Receipts are saved for two years – review your savings and past purchases.
Make Shopping Lists, add your favorite items, even look back on your shopping history.
Your Total Savings: Get a full picture of your savings at Meijer. View your savings from mPerks coupons and rewards, paper coupons, and weekly specials.
(Source: Meijer)

Simple Savings With mPerks

mPerks gives you more ways to save at Meijer. Search and clip digital store and manufacturer coupons from the mPerks website or from the Meijer mobile app. Plus, get rewarded for the things you already buy with the mPerks personalized rewards program.

Personalized rewards are special deals you can unlock once you’ve spent a set amount in certain Meijer departments.

Browse Coupons, then clip as many as you’d like. They’ll all be stored in your clipped tab, so you can use them now or save them for later.

Digital Receipts are saved for two years – review your savings and past purchases.

Make Shopping Lists, add your favorite items, even look back on your shopping history.

Your Total Savings: Get a full picture of your savings at Meijer. View your savings from mPerks coupons and rewards, paper coupons, and weekly specials.

(Source: Meijer)

— 5 months ago
#retail  #app  #coupon  #loyalty  #digital  #mobile 

Whisp Lets You Chat While You Shop Online

For many people, shopping is a social activity. People like to shop with their friends and talk with them about potential purchases.

For those who like to buy things via the internet, there’s a new web and mobile app called Whisp that lets users shop online and chat with their friends at the same time.

Whisp lets users shop their favorite designers and stores all in one place and its key feature lets users drag and drop images of products into private chat windows. That way, users can chat with their friends while they shop online.

Whisp includes millions of products from top brands like Rag & Bone, APC, and Givency. Users can bookmark their favorites to put them in a private lookbook. They can also chat with friends on the app or on Facebook, and use unique emojis to express themselves while chatting.

(Source: psfk)

— 6 months ago with 1 note
#e-commerce  #s-commerce  #mobile  #digital  #app 
Browse And Order Hubs Enable True Multi-Channel Retailing
Pyramid Computer GmbH and Wincor Nixdorf, the retail and banking solutions provider, today announced that Marks & Spencer is rolling out polytouch® self-service kiosks across a selection of its high street stores. The browse and order kiosk, which includes Chip & PIN payment technology, aims to make the in-store shopping experience more convenient by helping to reduce queue times as well as improving availability and choice. As of November 2013, approximately 700 polytouch kiosks in 32“and 22“ format have been deployed.
Kyle McGinn, Head of M&S New Channels and Digital Labs, said: “Our goal is to be the best of M&S in every store and these kiosks do that in a convenient and practical way, whilst also providing inspiration and choice.  We’re encouraged with the customer feedback we’ve received so far and the performance we are getting from these devices.”
(Source: SignageInfo)

Browse And Order Hubs Enable True Multi-Channel Retailing

Pyramid Computer GmbH and Wincor Nixdorf, the retail and banking solutions provider, today announced that Marks & Spencer is rolling out polytouch® self-service kiosks across a selection of its high street stores. The browse and order kiosk, which includes Chip & PIN payment technology, aims to make the in-store shopping experience more convenient by helping to reduce queue times as well as improving availability and choice. As of November 2013, approximately 700 polytouch kiosks in 32“and 22“ format have been deployed.

Kyle McGinn, Head of M&S New Channels and Digital Labs, said: “Our goal is to be the best of M&S in every store and these kiosks do that in a convenient and practical way, whilst also providing inspiration and choice.  We’re encouraged with the customer feedback we’ve received so far and the performance we are getting from these devices.”

(Source: SignageInfo)

— 6 months ago
#retail  #in-store  #digital  #interactive  #omnichannel  #kiosk 

Sass & Bide Launches World’s First Shoppable, 360-Degree Ad Campaign

Australian clothing brand Sass & Bide’s newest campaign features a 360-degree interactive ad, with 40 versions of the same model wearing each piece from the new Spring 2014 collection. Titled ‘Freetown,’ the interactive ad invites the user to navigate around the digital warehouse and shop directly from any of the featured looks and styles.

Likened to Google Street View, visitors can take a tour via panoramic stills by turning their mobile device or dragging the mouse around the page and zooming in and out, creating a totally interactive visual experience.

Sass & Bide CEO David Briskin explains, “We’re always trying to be innovative in what we do with our product and what we do with our marketing and digital experience,” and his aim for the campaign was to “take the viewers on a journey,” which it wholeheartedly does from start to finish.

(Source: psfk | fashionista)

— 7 months ago with 1 note
#digital  #m-commerce  #shoppable  #website 
Seven Ways Retailers Are Embracing Tech
The trick is matching the convenience, speed and depth of information in-store that the online world easily provides. Also taking priority: time-saving techniques like virtual try-on; faster, more secure checkout; and protecting customers’ information. 
But retailers have a lot of work to do technologically.  Here’s a look at what might be in store:
1. ‘Social proof’-enabled tech Brick-and-motor retailers are making the equivalent of online reviews available in-store. SnapTag as a new, more aesthetically appealing take on 2DBarcodes developed by SpyderLynk, lets consumers use mobile phones to take a picture or scan a specially designed tag to receive information, coupons and more. Kiehl’s, for example, is using SnapTag on its mobile app.
2. Personalized information Accenture Technology Labs offers an enhanced tab based on its technology codenamed WeShop for retailers’ mobile shopping apps. From their phones or tablets, users can get information about a specific product tailored to them based on their social-media data. 
3. Virtual try-on The app StyleWhile allows users to choose a model that looks like them or get a personalized model to “try on” looks, including apparel, footwear and accessories. It also offers advice from style bloggers and the ability to buy items directly from the app.
4. Body scanningBrands such as Athleta,  Betsey Johnson, Seven For All Mankind, and Banana Republic have partnered with Me-Ality to help consumers find their best-fitting styles. After a quick body scan, shoppers receive a custom shopping list of clothing suitable to their measurements.
5. PIN and chipSay goodbye to traditional magnetic-stripe credit cards, as PIN and chip technology, widely used in Europe already, begins to take hold in the U.S. via EMV “smart chip” technology. (EMV is a joint effort between Europay, MasterCard and Visa.)
6. Bluetooth low-energy beacons A technology called iBeacon from Apple lets iPhone 5 and iOS 7 devices to communicate with retailers, telling them where shoppers are in a store, allowing them to push personalized coupons and deliver other information directly to phone. Qualcomm uses a similar technology via its Gimbal platform.
7. Digital walletsSquare, Coin, Google Wallet and other hands-free payment technologies store debit- or credit-card numbers and redeem coupons via mobile phones. Some can actually harness location-tracking technology. These options essentially do away with the traditional cash wrap at a physical store as store associates complete sales via tablets.
(Source: AdAge)

Seven Ways Retailers Are Embracing Tech

The trick is matching the convenience, speed and depth of information in-store that the online world easily provides. Also taking priority: time-saving techniques like virtual try-on; faster, more secure checkout; and protecting customers’ information.

But retailers have a lot of work to do technologically.  Here’s a look at what might be in store:

1. ‘Social proof’-enabled tech
Brick-and-motor retailers are making the equivalent of online reviews available in-store. SnapTag as a new, more aesthetically appealing take on 2DBarcodes developed by SpyderLynk, lets consumers use mobile phones to take a picture or scan a specially designed tag to receive information, coupons and more. Kiehl’s, for example, is using SnapTag on its mobile app.

2. Personalized information
Accenture Technology Labs offers an enhanced tab based on its technology codenamed WeShop for retailers’ mobile shopping apps. From their phones or tablets, users can get information about a specific product tailored to them based on their social-media data.

3. Virtual try-on
The app StyleWhile allows users to choose a model that looks like them or get a personalized model to “try on” looks, including apparel, footwear and accessories. It also offers advice from style bloggers and the ability to buy items directly from the app.

4. Body scanning
Brands such as Athleta, Betsey Johnson, Seven For All Mankind, and Banana Republic have partnered with Me-Ality to help consumers find their best-fitting styles. After a quick body scan, shoppers receive a custom shopping list of clothing suitable to their measurements.

5. PIN and chip
Say goodbye to traditional magnetic-stripe credit cards, as PIN and chip technology, widely used in Europe already, begins to take hold in the U.S. via EMV “smart chip” technology. (EMV is a joint effort between Europay, MasterCard and Visa.)

6. Bluetooth low-energy beacons
A technology called iBeacon from Apple lets iPhone 5 and iOS 7 devices to communicate with retailers, telling them where shoppers are in a store, allowing them to push personalized coupons and deliver other information directly to phone. Qualcomm uses a similar technology via its Gimbal platform.

7. Digital wallets
Square, Coin, Google Wallet and other hands-free payment technologies store debit- or credit-card numbers and redeem coupons via mobile phones. Some can actually harness location-tracking technology. These options essentially do away with the traditional cash wrap at a physical store as store associates complete sales via tablets.

(Source: AdAge)

— 7 months ago with 1 note
#retail  #trends  #digital  #mobile  #in-store 
Smartphone-linked Digital Signage System
Toshiba Tec Corporation has come up with a digital signage system which is capable of hooking up to a smartphone, and this particular prototype was recently showcased in Japan. In this particular system, multiple smartphone users are able to access the system which is known as “Smartphone-linked Signage”, all the while retrieving store information as well as coupons. Toshiba Tec is currently working on this particular system with the hopes of commercializing it.
Whenever your smartphone ends up closer with the system and picks up the beacon signals, it will become possible to hook up the phone to the system. From there, a button will appear on the smartphone display, where an icon which shares the same color as the button will then appear on the display of the signage system.
(Source: ubergizmo)

Smartphone-linked Digital Signage System

Toshiba Tec Corporation has come up with a digital signage system which is capable of hooking up to a smartphone, and this particular prototype was recently showcased in Japan. In this particular system, multiple smartphone users are able to access the system which is known as “Smartphone-linked Signage”, all the while retrieving store information as well as coupons. Toshiba Tec is currently working on this particular system with the hopes of commercializing it.

Whenever your smartphone ends up closer with the system and picks up the beacon signals, it will become possible to hook up the phone to the system. From there, a button will appear on the smartphone display, where an icon which shares the same color as the button will then appear on the display of the signage system.

(Source: ubergizmo)

— 7 months ago
#retail  #digital  #signage  #mobile  #toshiba 

iBeacon Brings Art Gallery To Live

Digital agency Prophets has created an iBeacon-powered mobile app for Rubens House in Antwerp. Meant to be as tool for visitors of the respectable museum, this prototype demonstrates how cutting-edge technology can enhance the overall art experience.

With hopes to create an intricate network of digital content inside the house, Prophets positioned iBeacon sensors in just about every nook and cranny. Because of its small, wireless design, Beacons can be installed without any physical intervention in the historic structure of the building.

Push notifications sent to mobile devices connect people in close proximity, notifying them of the stories behind different paintings and architectures. iBeacon technology will change the museum experience, especially considering this type of technology hasn’t yet been incorporated in non-retail settings. Once established, iBeacon can offer a spectrum of possibilities, ranging from guided tours by theme to interactive learning experiences for children.

(Source: psfk | prophets)

— 7 months ago
#ibeacon  #mobile  #digital  #interactive  #bluetooth