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French Architecture And A Lot Of Imagination

A new website for luxury retailer Hermés , La Maison des Carrés, is beautiful and as intricately designed as the product it’s selling. Inspired by an impossible vision for a perfect physical store, La Maison de Carrés is immersive.

With many playful animations, surprising gestures and functionality, the website recreates the act of discovery often reserved for physical stores. With more than 600 different models of silk squares, shawls, twills, scarves and stoles, the store makes purchasing possible with just three easy clicks.

When visiting the website, you begin at the top floor of the building (as opposed to the front door). On the left is a mailbox and women riding blimps and flowering plants. Perched on the roof is a horsed man carrying the banners of the Hermés brand. True to the equestrian origins of the French brand, several horses in stables populate numerous rooms in the building. […]

(Source: psfk)

— 1 day ago
#retail  #e-commerce  #online  #digital  #Hermes 

Online’s Day Off

American Express has partnered with retailers Birchbox, Bonobos and Rent the Runway to present Online’s Day Off. This two-day event includes a thought-leadership panel on September 18th and a shopping event on the 20th. It will showcase innovative ways that e-commerce leaders are converting their online success into brick-and-mortar opportunities.

Birchbox opened a physical store where consumers can browse a curated selection of beauty, grooming, and lifestyle products. Bonobos’ Guideshops let clients shop the brand’s latest apparel styles in a personalized environment. Rent the Runway’s stores enable consumers to enlist stylists to find the right look for upcoming events.

Event participants will share their business insights at the panel exploring top fashion, retail and e-commerce trends. The discussion will also cover how these retailers used technology to launch as small merchants and quickly expand into retail pioneers. […]

"Online’s Day Off, like many of the other small merchant-focused initiatives supported by American Express, was created to connect our small merchant partners to seasoned entrepreneurs and industry experts who can help them successfully navigate a changing business environment. Most importantly, we want to help small merchants and what better way to do that than to provide resources that enable them to grow their business."

(Source: psfk)

(Find 6 additional videos here)

— 1 week ago with 2 notes
#retail  #digital  #in-store  #experience  #e-commerce 
Charting a Digital Course
The September 2014 issue of Shopper Marketing includes the Shopper Marketing Digital Collaboration Playbook, a first attempt to catalog the numerous ways that top retailers are using new tools to communicate with shoppers along the path to purchase. 
The “Playbook” is a brief rundown of the technologies and platforms – websites, mobile apps, social networks, etc. – that 13 key retailers [in the US] are employing to drive digital shoppers to bricks-and-mortar locations or, increasingly, to get them to buy online. 
The chart is a response to the steady stream of requests [the P2PI] received to begin mapping out the digital shopper marketing landscape at the tactical level. Many of the marketers who contact us profess the need to “simply know what tools are out there” before they can begin the more important task of building an effective strategic plan.
Among the many challenging aspects of digital shopper marketing is that there’s an almost endless array of options from which to choose, [but they’ve] covered most of the key tactics these 13 retailers have been employing.
(Source: P2PI)

Charting a Digital Course

The September 2014 issue of Shopper Marketing includes the Shopper Marketing Digital Collaboration Playbook, a first attempt to catalog the numerous ways that top retailers are using new tools to communicate with shoppers along the path to purchase.

The “Playbook” is a brief rundown of the technologies and platforms – websites, mobile apps, social networks, etc. – that 13 key retailers [in the US] are employing to drive digital shoppers to bricks-and-mortar locations or, increasingly, to get them to buy online.

The chart is a response to the steady stream of requests [the P2PI] received to begin mapping out the digital shopper marketing landscape at the tactical level. Many of the marketers who contact us profess the need to “simply know what tools are out there” before they can begin the more important task of building an effective strategic plan.

Among the many challenging aspects of digital shopper marketing is that there’s an almost endless array of options from which to choose, [but they’ve] covered most of the key tactics these 13 retailers have been employing.

(Source: P2PI)

— 1 week ago
#retail  #digital  #mobile  #social  #e-commerce  #survey 

Walkers Put Gary Lineker Inside A Vending Machine

As part of the Do Us A Flavour campaign, Walkers Crisps put Gary Lineker (former England soccer star and current broadcaster) inside a Twitter-activated vending machine. Watch to see how people reacted as he surprised them with free packs of the 6 Do Us A Flavour finalists.

Walkers transformed two bus shelters along London’s Oxford Street and one in Clapham Junction into interactive Twitter-activated vending machines. All you had to do was tweet a unique hashtag to the Walkers bus stop machine to let Gary know you’d like to try some of his crisps, and watch as he drops them down the chute for you!

All six flavours are available to buy in stores nationwide, but don’t forget to go to https://walkers.co.uk to vote for your favourite Do Us A Flavour finalist. Voting will close on the 17th October 2014.

(Source: YouTube)

— 2 weeks ago
#vending  #hashtag  #mobile  #digital  #contest  #walkers  #testing 
Beyond the Grocery Smart Cart
Despite e-commerce’s surge, some 90% of what people buy still comes out of brick-and-mortar stores. And when it comes to consumer-packaged goods, that figure is even higher. A recent study by Kantar Worldpanel predicted it may take another decade before online purchasing grabs even 10% of grocery purchases.
“There’s been a huge transition of the shopper journey,” says Bob Tomei, president of IRI’s consumer and shopper marketing unit. “There are a significantly larger number of opportunities to engage with customers.”
Chip-Activated Video RFID chips are tiny enough to be stitched into clothing. When a shopper picks the item up, the chip hidden in a seam activates a glam-packed fashion video nearby. High-end retailers Burberry and Kate Spade are both experimenting with RFID technology. Both claim sales boosts as a result.
Quicker Checkouts “Standing in line is not a favorite pastime,” says Brian Yates of Fujitsu, whose U-Scan system lends customers a handheld scanner that keeps track of items dropped into the cart, slashing checkout times. Meanwhile, Kroger’s QueVision uses predictive analytics to assign shoppers to the shortest line.
Smart Carts “Intelligent” shopping carts felt like sci-fi just a few years ago, but Chaotic Moon Labs built a working prototype (fitted with a Windows 8 tablet and a Kinect module) for Whole Foods. It’ll not only scan shoppers’ groceries, but also follow them down the aisles. Meanwhile, Cisco’s MediaCart comes with a GPS-driven tablet map that helps shoppers navigate stores to find the items they want. Too bad neither of these carts can just drive home.
Micro-Location AwarenessApple’s iBeacon uses geo-fencing to activate an app on the phone of a nearby shopper, who then receives everything from coupon offers to help finding a product. Duane Reade recently adopted the technology. Grocery chains  Safeway and Giant Eagle are testing it.
Video Product Replicas At 4 inches, video screens are now small enough that they can fit inside a mock-up that looks just like the rest of the products on the shelf—with an obvious difference. “We have sensor technology that starts the video when someone approaches,” says George Balolong of maker  Americhip. A Windex replica is currently in test.
(Source: AdWeek)

Beyond the Grocery Smart Cart

Despite e-commerce’s surge, some 90% of what people buy still comes out of brick-and-mortar stores. And when it comes to consumer-packaged goods, that figure is even higher. A recent study by Kantar Worldpanel predicted it may take another decade before online purchasing grabs even 10% of grocery purchases.

“There’s been a huge transition of the shopper journey,” says Bob Tomei, president of IRI’s consumer and shopper marketing unit. “There are a significantly larger number of opportunities to engage with customers.”

Chip-Activated Video
RFID chips are tiny enough to be stitched into clothing. When a shopper picks the item up, the chip hidden in a seam activates a glam-packed fashion video nearby. High-end retailers Burberry and Kate Spade are both experimenting with RFID technology. Both claim sales boosts as a result.

Quicker Checkouts
“Standing in line is not a favorite pastime,” says Brian Yates of Fujitsu, whose U-Scan system lends customers a handheld scanner that keeps track of items dropped into the cart, slashing checkout times. Meanwhile, Kroger’s QueVision uses predictive analytics to assign shoppers to the shortest line.

Smart Carts
“Intelligent” shopping carts felt like sci-fi just a few years ago, but Chaotic Moon Labs built a working prototype (fitted with a Windows 8 tablet and a Kinect module) for Whole Foods. It’ll not only scan shoppers’ groceries, but also follow them down the aisles. Meanwhile, Cisco’s MediaCart comes with a GPS-driven tablet map that helps shoppers navigate stores to find the items they want. Too bad neither of these carts can just drive home.

Micro-Location Awareness
Apple’s iBeacon uses geo-fencing to activate an app on the phone of a nearby shopper, who then receives everything from coupon offers to help finding a product. Duane Reade recently adopted the technology. Grocery chains Safeway and Giant Eagle are testing it.

Video Product Replicas
At 4 inches, video screens are now small enough that they can fit inside a mock-up that looks just like the rest of the products on the shelf—with an obvious difference. “We have sensor technology that starts the video when someone approaches,” says George Balolong of maker Americhip. A Windex replica is currently in test.

(Source: AdWeek)

— 1 month ago
#retail  #in-store  #digital  #mobile  #shopping 
Connected Life
In Connected Life, a study of over 55,000 internet users worldwide, TNS found that almost half of people (48%) who watch TV in the evening simultaneously engage in other digital activities, such as using social media, checking their emails or shopping online.
The survey found that we own approximately four digital devices each, rising to five among Australian, German and UK respondents. This, combined with demand for TV and video content on-the-go, is fuelling the rise of multi-screening or ‘screen-stacking’ – the use of multiple digital devices at the same time. […]
The desire to access our favourite TV shows at all hours of the day is also driving online TV usage, which extends our access to them. One quarter (25%) of those surveyed worldwide watch content on a PC, laptop, tablet or mobile daily. This rises to one third (33%) in mainland China and Singapore and 32% in Hong Kong, where ‘phablets’ are increasingly popular. […]
Yet despite this surge in online consumption, traditional TV sets still play a huge part in our lives, with three quarters of respondents (75%) sitting in front of the box every day. TV dinners are also alive and well, with three out of four viewers (76%) giving TV their undivided attention while eating in the evening.
"See the amazing interactive infographic and check out what type of Connected Life do you live?”U
(Source: TNS)

Connected Life

In Connected Life, a study of over 55,000 internet users worldwide, TNS found that almost half of people (48%) who watch TV in the evening simultaneously engage in other digital activities, such as using social media, checking their emails or shopping online.

The survey found that we own approximately four digital devices each, rising to five among Australian, German and UK respondents. This, combined with demand for TV and video content on-the-go, is fuelling the rise of multi-screening or ‘screen-stacking’ – the use of multiple digital devices at the same time. […]

The desire to access our favourite TV shows at all hours of the day is also driving online TV usage, which extends our access to them. One quarter (25%) of those surveyed worldwide watch content on a PC, laptop, tablet or mobile daily. This rises to one third (33%) in mainland China and Singapore and 32% in Hong Kong, where ‘phablets’ are increasingly popular. […]

Yet despite this surge in online consumption, traditional TV sets still play a huge part in our lives, with three quarters of respondents (75%) sitting in front of the box every day. TV dinners are also alive and well, with three out of four viewers (76%) giving TV their undivided attention while eating in the evening.

"See the amazing interactive infographic and check out what type of Connected Life do you live?”
U

(Source: TNS)

— 1 month ago
#survey  #interactive  #second screen  #digital  #mobile  #infographics 

New Digital Technologies Fuel Retail’s Focus

The market for innovative retail technology is enormous. With retailers scrambling to transform stores and leapfrog the competition, solution providers are in prime position to reap long-term benefits.

Download Intel’s “Strengthening Retail Brands with Digital and Mobile Technologies” to read about the latest in-store innovations that are piquing the industry’s interest and making their way into new go-to-market strategies, including:

_ Visual shelf-merchandising solutions that drive increased sales and reduce inventory distortion.
_ Intelligent vending solutions that take self-service to new levels, including personalized recommendations, cashless payments, and consumer analytics.
_ Virtual showrooms that bridge the gap between online and in-store shopping … all in 3D.

(Source: Intel)

— 2 months ago with 1 note
#retail  #in-store  #digital  #interactive  #shopping 
Big Data And The Path To Purchase
The path to purchase has dozens of points where retailers can collect valuable data, enhance the shopping experience, and convert browsers into buyers. But beware: The volume of data can be overwhelming, and it’s easy to veer off cource. By steering clear of “data detours”, retailers can focus on actionable data to drive customers the finish line.
(Source: baynote)

Big Data And The Path To Purchase

The path to purchase has dozens of points where retailers can collect valuable data, enhance the shopping experience, and convert browsers into buyers. But beware: The volume of data can be overwhelming, and it’s easy to veer off cource. By steering clear of “data detours”, retailers can focus on actionable data to drive customers the finish line.

(Source: baynote)

— 3 months ago
#retail  #infographics  #e-commerce  #digital 
H&M Creates ‘Fashion Mixer’ Interactive Musical Catalogue
H&M developed a mobile initiative running across Asia creating a fashion catalogue with a twist for JJ14.
Instead of the traditional still product catalogue the H&M ‘Fashion Mixer’ is a musical product catalogue that mixes music with fashion to promote H&M’s Divided men’s and women’s summer clothing range.
Music lovers from mainland China, Hong Kong, Singapore and Malaysia are invited to create their own personalised tracks using their smartphones with each of the catalogues 43 items given its own unique sound effect.
In order to create a tune users simple need to drag and drop a fashion item into the ‘sampler’ to mix the corresponding track which can then be shares on social media on sites including Facebook, WeChat and  Weibo. The track with the most ‘Likes’ each week will be in with the chance of winning headphones sponsored by Skullcandy.
(Source: The Drum)

H&M Creates ‘Fashion Mixer’ Interactive Musical Catalogue

H&M developed a mobile initiative running across Asia creating a fashion catalogue with a twist for JJ14.

Instead of the traditional still product catalogue the H&M ‘Fashion Mixer’ is a musical product catalogue that mixes music with fashion to promote H&M’s Divided men’s and women’s summer clothing range.

Music lovers from mainland China, Hong Kong, Singapore and Malaysia are invited to create their own personalised tracks using their smartphones with each of the catalogues 43 items given its own unique sound effect.

In order to create a tune users simple need to drag and drop a fashion item into the ‘sampler’ to mix the corresponding track which can then be shares on social media on sites including Facebook, WeChat and Weibo. The track with the most ‘Likes’ each week will be in with the chance of winning headphones sponsored by Skullcandy.

(Source: The Drum)

— 3 months ago with 1 note
#retail  #digital  #social  #H&M  #music 

The Inspiration Corridor Gives Shoppers Personalized Selections

One of the biggest problems brick-and-mortar retailers face these days is that many consumers prefer the convenience of shopping online. 

Now, the French shopping mall owner Klépierre is prototyping an impressive new technology to give shoppers something they simply can’t get at home. 

The technology, called the Inspiration Corridor, was created in partnership with the digital advertising agency DigitasLBi. It’s basically a booth shoppers can step into that surrounds the shopper with visual representations of clothing they might like to buy.

The digital showroom provides these recommendations by scanning a person’s body type and matching it with store inventory.

The recommendations are presented on a touchscreen, allowing shoppers to swipe through different options and add the ones they like directly to a shopping cart to pay for later.

(Source: BusinessInsider)

(Source: vimeo.com)

— 5 months ago
#retail  #digital  #interactive  #prototype  #personalized 

High-Tech Mannequins Send Outfit Details To Shoppers

VMBeacon is a new product that enables store mannequins to transmit information or ‘talk’ to smartphones about the clothes on display, sending alerts about the outfit and accessories on display.

Launched by UK startup Iconeme, the technology uses an adaptation of Apple’s iBeacon hardware they describe as, “a class of low-powered, low-cost transmitters that can notify nearby iOS7 devices of their presence.”

What’s unique about this version of the technology is that the information transmitted via the VMBeacon is not contained on the mannequin but within the cloud, which means it can be programmed remotely. Shoppers with the app, which is yet to be released, within a 100m radius of the VMBeacon receive notifications about the clothing and accessories on the mannequin. The notifications include information such as prices, links to purchase online from the retailer’s website or simple directions as to where the products are in the store.

(Source: psfk)

— 6 months ago
#retail  #mobile  #ibeacon  #VMbeacon  #app  #digital 
Simple Savings With mPerks
mPerks gives you more ways to save at Meijer. Search and clip digital store and manufacturer coupons from the mPerks website or from the Meijer mobile app. Plus, get rewarded for the things you already buy with the mPerks personalized rewards program.

Personalized rewards are special deals you can unlock once you’ve spent a set amount in certain Meijer departments.
Browse Coupons, then clip as many as you’d like. They’ll all be stored in your clipped tab, so you can use them now or save them for later.
 Digital Receipts are saved for two years – review your savings and past purchases.
Make Shopping Lists, add your favorite items, even look back on your shopping history.
Your Total Savings: Get a full picture of your savings at Meijer. View your savings from mPerks coupons and rewards, paper coupons, and weekly specials.
(Source: Meijer)

Simple Savings With mPerks

mPerks gives you more ways to save at Meijer. Search and clip digital store and manufacturer coupons from the mPerks website or from the Meijer mobile app. Plus, get rewarded for the things you already buy with the mPerks personalized rewards program.

Personalized rewards are special deals you can unlock once you’ve spent a set amount in certain Meijer departments.

Browse Coupons, then clip as many as you’d like. They’ll all be stored in your clipped tab, so you can use them now or save them for later.

Digital Receipts are saved for two years – review your savings and past purchases.

Make Shopping Lists, add your favorite items, even look back on your shopping history.

Your Total Savings: Get a full picture of your savings at Meijer. View your savings from mPerks coupons and rewards, paper coupons, and weekly specials.

(Source: Meijer)

— 6 months ago
#retail  #app  #loyalty  #digital  #mobile  #couponing 

Whisp Lets You Chat While You Shop Online

For many people, shopping is a social activity. People like to shop with their friends and talk with them about potential purchases.

For those who like to buy things via the internet, there’s a new web and mobile app called Whisp that lets users shop online and chat with their friends at the same time.

Whisp lets users shop their favorite designers and stores all in one place and its key feature lets users drag and drop images of products into private chat windows. That way, users can chat with their friends while they shop online.

Whisp includes millions of products from top brands like Rag & Bone, APC, and Givency. Users can bookmark their favorites to put them in a private lookbook. They can also chat with friends on the app or on Facebook, and use unique emojis to express themselves while chatting.

(Source: psfk)

— 6 months ago with 1 note
#e-commerce  #s-commerce  #mobile  #digital  #app 
Browse And Order Hubs Enable True Multi-Channel Retailing
Pyramid Computer GmbH and Wincor Nixdorf, the retail and banking solutions provider, today announced that Marks & Spencer is rolling out polytouch® self-service kiosks across a selection of its high street stores. The browse and order kiosk, which includes Chip & PIN payment technology, aims to make the in-store shopping experience more convenient by helping to reduce queue times as well as improving availability and choice. As of November 2013, approximately 700 polytouch kiosks in 32“and 22“ format have been deployed.
Kyle McGinn, Head of M&S New Channels and Digital Labs, said: “Our goal is to be the best of M&S in every store and these kiosks do that in a convenient and practical way, whilst also providing inspiration and choice.  We’re encouraged with the customer feedback we’ve received so far and the performance we are getting from these devices.”
(Source: SignageInfo)

Browse And Order Hubs Enable True Multi-Channel Retailing

Pyramid Computer GmbH and Wincor Nixdorf, the retail and banking solutions provider, today announced that Marks & Spencer is rolling out polytouch® self-service kiosks across a selection of its high street stores. The browse and order kiosk, which includes Chip & PIN payment technology, aims to make the in-store shopping experience more convenient by helping to reduce queue times as well as improving availability and choice. As of November 2013, approximately 700 polytouch kiosks in 32“and 22“ format have been deployed.

Kyle McGinn, Head of M&S New Channels and Digital Labs, said: “Our goal is to be the best of M&S in every store and these kiosks do that in a convenient and practical way, whilst also providing inspiration and choice.  We’re encouraged with the customer feedback we’ve received so far and the performance we are getting from these devices.”

(Source: SignageInfo)

— 7 months ago
#retail  #in-store  #digital  #interactive  #omnichannel  #kiosk 

Sass & Bide Launches World’s First Shoppable, 360-Degree Ad Campaign

Australian clothing brand Sass & Bide’s newest campaign features a 360-degree interactive ad, with 40 versions of the same model wearing each piece from the new Spring 2014 collection. Titled ‘Freetown,’ the interactive ad invites the user to navigate around the digital warehouse and shop directly from any of the featured looks and styles.

Likened to Google Street View, visitors can take a tour via panoramic stills by turning their mobile device or dragging the mouse around the page and zooming in and out, creating a totally interactive visual experience.

Sass & Bide CEO David Briskin explains, “We’re always trying to be innovative in what we do with our product and what we do with our marketing and digital experience,” and his aim for the campaign was to “take the viewers on a journey,” which it wholeheartedly does from start to finish.

(Source: psfk | fashionista)

— 7 months ago with 1 note
#digital  #m-commerce  #shoppable  #website