Interactive Shoppable Content Now Appears in Tweets
In their latest endeavor, Twitter has released a new feature unlike any other, which delivers a unique kind of experience to users. Working with company ThingLink, a website that enables users to upload images and make them interactive with digital content, Twitter aims to bring new life to its platform by allowing users to post more than just 140 characters.
By integrating ThingLink’s interactive photo’s into its platform, Twitter enables users to show those viewing their tweet a wide variety of content without having to link outside of Twitter’s website. When users hover over one of Thinglink’s images posted in a tweet, various icons pop up, which may feature audio clips, YouTube videos, Facebook or Pinterest profiles, information blurbs, or even shoppable content, all of which is viewable through Twitter’s website!
The Grammy’s recently used ThingLink to promote Whitney Houston’s many accomplishments over Twitter. All in the ThingLink photo, they posted; a small synopsis of Houston’s special broadcast, a fact about Houston’s Grammy wins, a link to exclusive behind the scene photo’s on The Grammy’s Instagram page, a list of Houston’s Grammy wins, and a Youtube video which is viewable right on Twitter’s site. In essence, one single image can become a small resource all in its own.