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DuaneReade To Connect With Shoppers Inside And Outside The Store
We’ve all heard of shops monitoring our behaviour but Duane Reade, the largest drugstore chain in New York, is taking this one step further by tracking consumer movements before they even walk through the door. Using Apple’s latest micro-location technology, the iBeacon, the brand’s app has been updated to send people personalized coupons and offers based on their proximity to the store and their purchase history.
Launched on May 1st at ten Manhattan locations, the updated iPhone app enables the Walgreens-owned brand to engage with consumers through mobile interaction. When approaching one of the pilot stores, app users will receive notifications on their lock screen, coupon offers based on previous preferences and even product reviews for items they browse inside.
With iBeacon, Duane Reade aims to enhance the customer in-store experience by providing people with relevant information based on their location. As well as coupons, app users will have access to their loyalty program barcode, a product locator via the in-store map and instant Instagram 4X4 prints in-store.
(Source: psfk | MarketWatch)

DuaneReade To Connect With Shoppers Inside And Outside The Store

We’ve all heard of shops monitoring our behaviour but Duane Reade, the largest drugstore chain in New York, is taking this one step further by tracking consumer movements before they even walk through the door. Using Apple’s latest micro-location technology, the iBeacon, the brand’s app has been updated to send people personalized coupons and offers based on their proximity to the store and their purchase history.

Launched on May 1st at ten Manhattan locations, the updated iPhone app enables the Walgreens-owned brand to engage with consumers through mobile interaction. When approaching one of the pilot stores, app users will receive notifications on their lock screen, coupon offers based on previous preferences and even product reviews for items they browse inside.

With iBeacon, Duane Reade aims to enhance the customer in-store experience by providing people with relevant information based on their location. As well as coupons, app users will have access to their loyalty program barcode, a product locator via the in-store map and instant Instagram 4X4 prints in-store.

(Source: psfk | MarketWatch)

— 1 month ago
#retail  #mobile  #interactive  #ibeacon 

The Inspiration Corridor Gives Shoppers Personalized Selections

One of the biggest problems brick-and-mortar retailers face these days is that many consumers prefer the convenience of shopping online. 

Now, the French shopping mall owner Klépierre is prototyping an impressive new technology to give shoppers something they simply can’t get at home. 

The technology, called the Inspiration Corridor, was created in partnership with the digital advertising agency DigitasLBi. It’s basically a booth shoppers can step into that surrounds the shopper with visual representations of clothing they might like to buy.

The digital showroom provides these recommendations by scanning a person’s body type and matching it with store inventory.

The recommendations are presented on a touchscreen, allowing shoppers to swipe through different options and add the ones they like directly to a shopping cart to pay for later.

(Source: BusinessInsider)

(Source: vimeo.com)

— 3 months ago
#retail  #digital  #interactive  #prototype  #personalized 

Heidi’s ‘Retail of Tomorrow’ Programme

Neuchâtel in Switzerland has recently become home to the first application of a new game-changing store concept called ‘Retail of Tomorrow’, which aims to shape the retail landscape of the future. Headed up by Samsung, the state-of-the-art, total design and customer-communications system – unveiled at the new 250-square-metre Heidi.com flagship – designed by Pritzker Prize-winning architectural office Zaha Hadid Architects.

‘It’s about turning anonymous shoppers into known customers, who can be addressed according to their interests and preferences,’ explains Samsung Semiconductor’s Head of Marketing Communications Tom Arenz. ‘It’s a little bit like what you experience when you log into your Amazon account – a wealth of personalised recommendations based upon your purchase and search history, wishlists and other algorithms is presented to you.’

(Video: YouTube)

(Source: architonic)

— 3 months ago with 1 note
#retail  #store design  #interactive  #omnichannel 

Pizza Hut’s Touchscreen Table Lets Diners Create The Perfect Pie

The interactive table, created in partnership with Chaotic Moon Studios, lets you visualize your order as you construct it. Pick your crust, select your sauce and cheese (half or whole), then add toppings like chicken, mushrooms and peppers to your liking. You can even double down on calories by rounding out your meal with a serving of cheese sticks, Spicy Asian wings or Hershey’s Chocolate Dunkers.

(Source: engadget)

— 4 months ago with 1 note
#interactive  #touchscreen  #food 

Will You Be Buying Stuff From Your TV in 2014?

Delivery Agent believes that 2014 will be a breakthrough for so-called “t-commerce” (that is, TV-based transactions.) By year’s end, company CEO Mike Fitzsimmons predicts that 25 million U.S. households – roughly a quarter of the total – will be t-commerce-ready.

Industry watchers don’t share his optimism. They point to the lack of infrastructure support and the apparent dearth of consumer interest as obstacles to widespread adoption.

T-commerce is a concept that has been technically possible for years, but still hasn’t come together. Buying with your remote is a more elegant solution, but consumers are now in the habit of using their phones and tablets.

For its part, Delivery Agent doesn’t necessarily need t-commerce to catch on, though Fitzsimmons believes it will. The company already provides mobile- and web-based methods to let consumers buy items they see on TV. “Traditional e-commerce pathways from PC to mobile are growing,” he says. “The remote is kind of the next step for us.”

H&M believes in t-commerce as well – the clothing chain let viewers (those with Samsung Smart TVs) use their remote controls to buy items from David Beckham’s Bodywear line of underwear in their interactive Super Bowl ad.

(Source: mashable)

— 4 months ago
#t-commerce  #shopping  #interactive  #tvc 

Your Personal Online Shopper

To increase online purchases during christmas season, the Swedish Post decides to help Swede to find the most personalised gifts – with the first live personal shopper online.

First, users describe the person they wanted to find a gift for, then they sign the best suited shopping expert from a panel of ten different well known swedish online shoppers. This shopper acts like a personal guide to finding the perfect gift. The experts took the users on an exclusive live shopping spree to the best and most unexpected online stores.

Over 1% of the entire swedish population spend an everage of 26 minutes with the service and there was a 14% increase in packages send with the Swedish Post.

(Source: Ourworks)

— 4 months ago
#e-commerce  #shopping  #guide  #interactive 
Browse And Order Hubs Enable True Multi-Channel Retailing
Pyramid Computer GmbH and Wincor Nixdorf, the retail and banking solutions provider, today announced that Marks & Spencer is rolling out polytouch® self-service kiosks across a selection of its high street stores. The browse and order kiosk, which includes Chip & PIN payment technology, aims to make the in-store shopping experience more convenient by helping to reduce queue times as well as improving availability and choice. As of November 2013, approximately 700 polytouch kiosks in 32“and 22“ format have been deployed.
Kyle McGinn, Head of M&S New Channels and Digital Labs, said: “Our goal is to be the best of M&S in every store and these kiosks do that in a convenient and practical way, whilst also providing inspiration and choice.  We’re encouraged with the customer feedback we’ve received so far and the performance we are getting from these devices.”
(Source: SignageInfo)

Browse And Order Hubs Enable True Multi-Channel Retailing

Pyramid Computer GmbH and Wincor Nixdorf, the retail and banking solutions provider, today announced that Marks & Spencer is rolling out polytouch® self-service kiosks across a selection of its high street stores. The browse and order kiosk, which includes Chip & PIN payment technology, aims to make the in-store shopping experience more convenient by helping to reduce queue times as well as improving availability and choice. As of November 2013, approximately 700 polytouch kiosks in 32“and 22“ format have been deployed.

Kyle McGinn, Head of M&S New Channels and Digital Labs, said: “Our goal is to be the best of M&S in every store and these kiosks do that in a convenient and practical way, whilst also providing inspiration and choice.  We’re encouraged with the customer feedback we’ve received so far and the performance we are getting from these devices.”

(Source: SignageInfo)

— 4 months ago
#retail  #in-store  #digital  #interactive  #omnichannel  #kiosk 

Adidas Creates Interactive Pop-Up

To celebrate the famous sports shoe named after American tennis icon Stan Smith 50 years ago, Adidas opened a pop-up store in London that was a scale replica of the iconic footwear’s shoebox. Apart from being able to purchase limited edition shoes, customers were also able to take part in an interactive experience which made use of 3D-printing.

3D Systems Cube printers lined the walls and gave customers a chance to personalize their lace locks. One of the most notable experiences was the ability to “Stan yourself,” a preview of an app by the same name that allows users to put their own portrait and signature in the place of Smith’s portrait and signature.

(Source: psfk, BrandChannel)

— 5 months ago with 2 notes
#retail  #Pop-Up  #interactive  #adidas  #3D Printing 

iBeacon Brings Art Gallery To Live

Digital agency Prophets has created an iBeacon-powered mobile app for Rubens House in Antwerp. Meant to be as tool for visitors of the respectable museum, this prototype demonstrates how cutting-edge technology can enhance the overall art experience.

With hopes to create an intricate network of digital content inside the house, Prophets positioned iBeacon sensors in just about every nook and cranny. Because of its small, wireless design, Beacons can be installed without any physical intervention in the historic structure of the building.

Push notifications sent to mobile devices connect people in close proximity, notifying them of the stories behind different paintings and architectures. iBeacon technology will change the museum experience, especially considering this type of technology hasn’t yet been incorporated in non-retail settings. Once established, iBeacon can offer a spectrum of possibilities, ranging from guided tours by theme to interactive learning experiences for children.

(Source: psfk | prophets)

— 5 months ago
#ibeacon  #mobile  #digital  #interactive  #bluetooth 

The (Mega)Faces of Sochi

London-based architect Asif Khan creates a 2000 sq.m pavilion and landscape for MegaFon, one of the largest Russian telecoms companies and general partner of the Sochi Winter Olympics 2014.

3D photo booths within the pavilion and across Russia in MegaFon retail stores will scan visitors’ portraits to be recreated in by the pavilion. It’s facade is designed to function like a huge pin screen. It is made up of over 10,000 actuators which transform the building’s skin into a three-dimensional portrait of each visitor’s face.

The concept is to give everyone the opportunity to be the face of the Olympics.

(Sources: Asif Khan)

— 6 months ago with 1 note
#3D  #design  #interactive  #architcture 

Australian fashion retailers partner with Westfield to create first Searchable Mall

“The Searchable Mall is the first of many global digital initiatives, enabled by Westfield Labs, which embraces the use of technology to better connect the digital shopper with our physical shopping malls,” said Steven Lowy, Co-CEO, Westfield Group.

Shoppers can now find fashion and beauty products available in their local Westfield shopping centre as well as finding stores, opening hours, deals, events and movie times across any screen, at any time. Whilst the platform helps inform shoppers from web to store, shoppers can also click-out to retailer websites to purchase products online.

Westfield’s research of 6,700 Australian adults that used the previous website as part of their shopping journey, found that those shoppers who browsed the website were more likely to visit their local Westfield, and spent significantly more than those who did not.

(Source: Westfield)

— 6 months ago
#retail  #digital  #interactive  #shopping  #in-store  #web 

Marcy’s Begins iBeacon Shopping Test

Your iPhone could soon know when you walk into a Macy’s, and start telling you what to look for. Macy’s is the first major retailer to roll out support for Apple’s new iBeacons, a type of Bluetooth hotspot introduced in the newest version of iOS. Within the “coming weeks,” iPhone owners who use the retail app Shopkick will start receiving a notification when they walk into either Macy’s Herald Square, New York or Union Square, San Francisco locations. The notification will direct them into Shopkick’s app, which can alert them to deals and remind them of products they were interested in that are on sale at the store.

So far the trial is limited – Macy’s will only ping your iPhone when you actually enter the store. But down the road, Macy’s might also ping shoppers on a department-by-department basis, possibly telling them about sneaker sales when they’re in the shoe section, or even recommending nearby products they could have an interest in. The iPhone integration is only a trial for now, but if it can actually get shoppers buying more clothes and goods, it wouldn’t be a surprise to see Macy’s rolling support out to additional locations.

(Source: TheVerge)

— 8 months ago with 1 note
#retail  #in-store  #bluetooth  #NFC  #interactive  #ibeacon 

Adaptive Storefront Prototype

Shop windows don’t have to be a passive experience. As part of PSFK’s Future of Retail Report, +rehabstudio prototyped an interactive digital display that adapts to whoever stands in front of it.

It identifies shoppers using Bluetooth low energy (BLE) and instantly reacts to a set of personal data stored on their mobile device, such as shopping habits and preferences. Shoppers can swipe through personalised content, place items in a virtual shopping cart, and purchase straight from the display.

This concept could be deployed outside the context of a store environment, be it street billboards, bus stop signs or car showrooms.

(Source: +rehabstudio)

— 8 months ago
#retail  #shop window  #digital  #interactive  #prototype 

How Kinect Is Helping Retail

No longer just an imaginative element of sci-fi movies, virtually reality and motion sensors have come to play a purposeful role in everyday life. The latest example of this pervasiveness comes from Microsoft’s repurposing of their gaming and sensory device, Kinect, for business.

This past week, Microsoft released a series of videos showing retailers how they can use the functions of a Kinect to attract and engage customers. In the videos, Microsoft uses Kinect to show retailers new capabilities that focus on providing customers with personal demonstrations such as virtually trying on clothes or testing out products in-store.

(Source: psfk / KinectforWindows)

— 8 months ago
#retail  #digital  #microsoft  #kinect  #interactive 

This Is Interactive Europe

CBS Outdoor started a qualitative and quantitative pan-European study which gathers new insights into consumers’ current interactive behaviours and how they see these developing in the future.The illustrations were animated by Undercurrent Brands in a promotional videos.

(Source: behance)

— 11 months ago
#outdoor  #OOH  #interactive  #digital