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Nescafé Inserts 3D Mugs Into Newspapers

Reading the morning paper can be quite lonely- even for those crammed in a busy metro or stuck in a crowded plaza. Readers must divert their attention from their surrounding environment to focus on the words at hand.

To inspire readers to lift their eyes and interact with those around them, Nescafé has constructed newspaper advertisements equipped with two foldable mugs packed with instant coffee […]

(Source: psfk)

— 1 month ago with 1 note
#promotion  #print  #nescafe 
Paper goes digital
Touchcode is an invisible electronic code printed on paper, cardboard, film or labels. Just put the product on the display of your smartphone/tablet/multitouch device to read the data - no matter if you’d like to confirm the authenticity of your brand product or make your card game come to life. With Touchcode, you add interactivity to just about any product.
The Touchcode data tag was presented to an international audience at Mobile World Congress held February 27 – March 1 in Barcelona, Spain.

Paper goes digital

Touchcode is an invisible electronic code printed on paper, cardboard, film or labels. Just put the product on the display of your smartphone/tablet/multitouch device to read the data - no matter if you’d like to confirm the authenticity of your brand product or make your card game come to life. With Touchcode, you add interactivity to just about any product.

The Touchcode data tag was presented to an international audience at Mobile World Congress held February 27 – March 1 in Barcelona, Spain.

— 2 years ago
#app  #branding  #digital  #print  #promotion  #retail  #smartphone  #mobile