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IKEAs New Catalogue Transforms Into Furniture

The 2014 IKEA catalogue gives you the ability to place virtual furniture in your own home with the help of augmented reality. Unlock the feature by scanning selected pages in the 2014 printed IKEA catalogue with the IKEA catalogue application (available for iOS and Android) or by browsing the pages in the digital 2014 IKEA catalogue on your smartphone or tablet. Then simply place the printed IKEA catalogue where you want to put the furniture in your room, choose a product from a selection of the IKEA range and see how it will look in your home!

(Source: IKEA Channel)

— 8 months ago with 2 notes
#augmented reality  #tablet  #smartphone  #digital  #ikea  #catalogue 

Walmart Is Treating Its Stores Like Apps

Walmart is a technology company. Let’s just put that out there right now. The company has crushed all competitors through its mastery of supply-chain logistics and inventory management, which above all are engineering problems.

But until recently, most of Walmart’s tech has lived behind the scenes. That’s changed because of smartphones. As Walmart pushes mobile as an integral part of shopping at its stores, the company has started to treat changes at those stores much like app makers handle the rollout of new features.

Case in point: Walmart’s expansion of its iPhone self-checkout option. Walmart said this week that its iPhone self-checkout option is now being tested in 14 markets, up from two when the service debuted last year. As of now, app-based self-checkout is available in more than 200 stores.

How it works: When you open Walmart’s location-aware main app in a store that has iPhone self-checkout, the so-called “Scan & Go” option becomes available. You scan the barcodes on items as you put them in your (physical) shopping cart, and the app keeps a running total. When you’re done, you go to a standard self-checkout station and choose the “mobile” option on the terminal next to the card swiper. A QR code appears on the screen. Scan the code with your phone, and the app transfers over the contents of your (virtual) shopping cart. Pay as usual, and you’re done. (Walmart has a video that explains the process.)

Walmart engineers are no doubt iterating on the app all the time. But what’s more interesting is the way Walmart self-consciously iterates on the store level. When new “features” are introduced in stores, they’re made available in roughly three phases: test, beta and rollout. With the new expansion, Scan & Go appears to have entered the beta phase.

(Source: wired)

— 1 year ago
#retail  #shopping  #smartphone  #checkout  #walmart 

State of Consumers And Technology (US)

Forrester Research just published its annual report […] and the most interesting statistic is probably that the overall online penetration rate in the U.S. has stabilized at 79 %. That’s the percentage of U.S. adults that go online at least monthly.

What has changed, however, is how many adults go online at least daily: In 2011, that was 78 % of U.S. adults, and in 2012, Forrester reports that 84 % now go online at least once per day.

One of the reasons for this is, of course, the growing smartphone and tablet penetration. Forrester found that about half of U.S. online adults now own a smartphone and two-thirds even own multiple connected devices. Tablet adoption doubled since 2011 and is now at 19 %.

One trend that the Forrester report, which includes survey data from nearly 60,000 consumers in the U.S. and Canada, also notes is that 43 %  of consumers now connect to the web with their TVs. Forrester, just like similar surveys, found that most of these users rely on their game consoles to do so (42 %), while connected TVs (19 %) and Internet-connected set-top boxes like the Roku or Apple TV are only being used by 14 %.

(Source: TechCrunch)

— 1 year ago
#online  #mobile  #smartphone  #tablet  #set-top box 
Smartphones’ Growing Retail Role

94% of Australians with smartphones have used their device to research a good or service

65%  had viewed videos, with 14% doing so at least once a day.

52% owned a smartphone compared with 37% a year ago.

24% had their smartphone to compare prices of products while shopping

23% rated their Smartphones higher than television

22% had changed their mind about purchasing a good or service in store after researching on their phones.

An online survey by Google and research company Ipsos MediaCT of 1000 Australians. The survey was conducted online during the first three months of 2012.

(Source: insideretailing.com.au)

— 1 year ago
#retail  #smartphone  #survey 
Paper goes digital
Touchcode is an invisible electronic code printed on paper, cardboard, film or labels. Just put the product on the display of your smartphone/tablet/multitouch device to read the data - no matter if you’d like to confirm the authenticity of your brand product or make your card game come to life. With Touchcode, you add interactivity to just about any product.
The Touchcode data tag was presented to an international audience at Mobile World Congress held February 27 – March 1 in Barcelona, Spain.

Paper goes digital

Touchcode is an invisible electronic code printed on paper, cardboard, film or labels. Just put the product on the display of your smartphone/tablet/multitouch device to read the data - no matter if you’d like to confirm the authenticity of your brand product or make your card game come to life. With Touchcode, you add interactivity to just about any product.

The Touchcode data tag was presented to an international audience at Mobile World Congress held February 27 – March 1 in Barcelona, Spain.

— 2 years ago
#app  #branding  #digital  #print  #promotion  #retail  #smartphone  #mobile